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Services. Why Google or Facebook Buying Your Favorite Startup Means It’s Probably Toast. When I learned this morning, via Twitter, that the small company behind Mac/iOS e-mail app Sparrow was being bought by Google, I almost didn’t need to read the startup’s announcement to know the upshot. Google and Facebook buy itty-bitty web companies all the time. And the acquired businesses typically convey what’s happening in an eerily consistent five-step ritual: Announcement of thrilling acquisitionReiteration of startup’s wildly ambitious founding notionExplanation that either Google or Facebook is the best place to change the worldAcknowledgement (or sometimes non-acknowledgement) that the startup’s product is being discontinued or is going into limboExpression of heartfelt gratitude to various supporters, usually including the consumers who are losing something they liked So it seems to be going with Sparrow: Its five-person team will be working on Gmail henceforth; the existing Sparrow apps aren’t being discontinued, but they apparently won’t get any updates, either.

A Plugged-In Ad Tech Source Drew This Diagram To Explain Facebook's Next $10 Billion Business. Comment Facebook verrouille son marché. Facebook verrouille son marché, comment? Si on vous avait demandé de citer un exemple de réussite sur Internet il y a cinq ans, vous auriez certainement répondu Myspace… Aujourd’hui, c’est Facebook qui vous viendrait certainement à l’idée rapidement… En effet, en seulement quelques années Mark Zuckerberg, jeune étudiant issue d’Harvard, a réussi à propulser son service de réseau social dans le Top 3 des sites les plus consultés dans le monde et compte plus de 400 000 millions de membres !

Mieux, il semble que Zuckerberg et son équipe aient décidé de s’installer à cette place de leader : Facebook compte bien verrouiller leur marché ! Le présent billet présentera donc quelques uns des leviers stratégiques dont dispose Facebook pour verrouiller son marché. 1 ) Les rendements croissants d’adoption Les rendements croissants d’adoption traduisent le fait que : « l’utilité d’un produit acquis par n consommateurs sera plus grande pour le (n)ième utilisateur que pour le (n-1)ième » How Facebook Can Become Bigger In Five Years Than Google Is Today. Remember three years ago, when Microsoft paid a quarter-billion dollars for 1.6% of Facebook and the exclusive right to run banner ads across Facebook.com? Tell the truth, how many of you thought that was a killer business decision? I can’t say I did at the time.

But as that deal is about to expire in 2011, Facebook’s status as a revenue juggernaut is rarely questioned any more. In fact, I have been mulling over data from both companies, and I’m ready to declare in public my belief that Facebook will be bigger in five years than Google is right now, barring some drastic action or accident.

What do I mean by bigger? Google’s 2010 revenues will be $28 billion, give or take a billion. Facebook has figured out its business model, and wants to keep it out of the public eye as long as possible. Facebook’s second-mover advantage affords the company the luxury of offering both types of Internet money-making product: Advertising and Commerce. But it’s not just Madison Avenue. Games. Inbox. Exclusive: Facebook and Skype Readying Deep Integration Partnership | Kara Swisher | BoomTown | AllThingsD. You didn’t think Facebook would integrate with Google (GOOG) Voice, did you? Actually, according to sources close to the situation, Facebook and Skype are poised to announce a significant and wide-ranging partnership that will include integration of SMS, voice chat and Facebook Connect.

The move by the pair–which have tested small contact importer integrations before–is a natural one for the social networking giant, which is aiming to be the central communications and messaging platform for its users, across a range of media. Facebook’s goal, according to sources: To mesh communications and community more tightly together and add more tools to allow users to do so. Since it was not going to create an Internet telephony service of its own–kind of like not creating a mobile operating system–Facebook has apparently turned to the Web’s Internet telephony leader. Interestingly, Facebook has previously tested a video chat product. Skype is also increasing its partnerships.

Facebook s'offre 18 brevets pour se protéger d'éventuels procès - Numerama. Être leader dans un secteur bien précis n'est pas toujours de tout repos. Cela, Facebook l'a bien compris. Devenu depuis quelques années le réseau social le plus populaire au monde, le site web a bien conscience qu'il est désormais une cible de choix pour certains et un dangereux rival pour d'autres. Mais si ce colosse du web peut se targuer d'avoir près de 500 millions de membres inscrits, il n'en demeure pas moins que ce dernier a les pieds d'argile. Alors que Facebook a émergé au milieu des années 2000, le réseautage social était déjà ancré aux États-Unis dès le début de la décennie.

Or, cela a toujours posé un vrai problème pour le réseau social créé par Mark Zuckerberg. Cependant, un accord à l'amiable a été conclu entre Friendster et Facebook. À l'inverse, les autres réseaux sociaux devront prendre garde désormais à la stratégie de Facebook en matière de propriété intellectuelle. Facebook’s “Open Compute Project”: Their Server/Datacenter Expertise Now Open To All. We’re live today at a Facebook event at their headquarters in Palo Alto. They’ve already noted that this event won’t be about a consumer facing product, but instead will be about the underlying technology that powers the service. And to that end, they’ve announced a new iniative, The Open Compute Project. So what is it? Facebook is opening up the specifications and design documents that went into creating their customized servers and datacenters.

According to Facebook, these are much more efficient than the industry standards out there right now — especially if you’re specifically building social applications. As you can see in the chart below, when measuring in PUE (Power Usage Effectiveness), Facebook’s data center (Prineville) is much more efficient than the industry average (1.07 versus 1.5). So why open this? Zuckerberg then introduced Jonathan Heiliger, the head of operations. “It’s time to stop treating datacenters like Fight Club,” Heiliger quips. Facebook's Mysterious Hire: The Guy Who Designed Much of the iPhone.

Facebook announced today that it has acquired a startup called Push Pop Press and most of the media coverage of the news has focused on Push Pop's dazzling e-book technology for clients including Al Gore. There's been some mention that one of Push Pop's co-founders, Mike Matas, was a former Apple designer. There's a whole lot more to the story than that, though. Matas wasn't just one of many Apple designers; he designed many of the key interfaces you probably interact with every day if you own an iPhone, an iPad or a Mac.

Now he's at Facebook. It's a big deal. This isn't the first time that Mike Matas has been hired through acquisition, either. Delicious Library is now the books on a shelf interface Apple uses to display media in iTunes, iBooks and other apps. While acting as a Human Interface Designer at Apple for the four years, three of which were before the iPhone's launch, Matas worked extensively on the secret world-changing phone. And now he's at Facebook.