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Services. Why Google or Facebook Buying Your Favorite Startup Means It’s Probably Toast. When I learned this morning, via Twitter, that the small company behind Mac/iOS e-mail app Sparrow was being bought by Google, I almost didn’t need to read the startup’s announcement to know the upshot.

Why Google or Facebook Buying Your Favorite Startup Means It’s Probably Toast

Google and Facebook buy itty-bitty web companies all the time. And the acquired businesses typically convey what’s happening in an eerily consistent five-step ritual: Announcement of thrilling acquisitionReiteration of startup’s wildly ambitious founding notionExplanation that either Google or Facebook is the best place to change the worldAcknowledgement (or sometimes non-acknowledgement) that the startup’s product is being discontinued or is going into limboExpression of heartfelt gratitude to various supporters, usually including the consumers who are losing something they liked So it seems to be going with Sparrow: Its five-person team will be working on Gmail henceforth; the existing Sparrow apps aren’t being discontinued, but they apparently won’t get any updates, either.

A Plugged-In Ad Tech Source Drew This Diagram To Explain Facebook's Next $10 Billion Business. Comment Facebook verrouille son marché. How Facebook Can Become Bigger In Five Years Than Google Is Today. Remember three years ago, when Microsoft paid a quarter-billion dollars for 1.6% of Facebook and the exclusive right to run banner ads across Facebook.com?

How Facebook Can Become Bigger In Five Years Than Google Is Today

Tell the truth, how many of you thought that was a killer business decision? I can’t say I did at the time. Exclusive: Facebook and Skype Readying Deep Integration Partnership. You didn’t think Facebook would integrate with Google (GOOG) Voice, did you?

Exclusive: Facebook and Skype Readying Deep Integration Partnership

Actually, according to sources close to the situation, Facebook and Skype are poised to announce a significant and wide-ranging partnership that will include integration of SMS, voice chat and Facebook Connect. The move by the pair–which have tested small contact importer integrations before–is a natural one for the social networking giant, which is aiming to be the central communications and messaging platform for its users, across a range of media. Facebook’s goal, according to sources: To mesh communications and community more tightly together and add more tools to allow users to do so. Facebook s'offre 18 brevets pour se protéger d'éventuels procès - Numerama. Facebook’s “Open Compute Project”: Their Server/Datacenter Expertise Now Open To All. We’re live today at a Facebook event at their headquarters in Palo Alto.

Facebook’s “Open Compute Project”: Their Server/Datacenter Expertise Now Open To All

They’ve already noted that this event won’t be about a consumer facing product, but instead will be about the underlying technology that powers the service. And to that end, they’ve announced a new iniative, The Open Compute Project. So what is it? Facebook's Mysterious Hire: The Guy Who Designed Much of the iPhone.

Facebook announced today that it has acquired a startup called Push Pop Press and most of the media coverage of the news has focused on Push Pop's dazzling e-book technology for clients including Al Gore.

Facebook's Mysterious Hire: The Guy Who Designed Much of the iPhone

There's been some mention that one of Push Pop's co-founders, Mike Matas, was a former Apple designer. There's a whole lot more to the story than that, though. Matas wasn't just one of many Apple designers; he designed many of the key interfaces you probably interact with every day if you own an iPhone, an iPad or a Mac.

Now he's at Facebook.