Avis d’expert : Facebook va-t-il révolutionner l'e-commerce ? par Grégory Pouy – Tribune e-Business. Mark Zuckerberg a annoncé que le commerce sur Facebook sera "the net big thing". Il est vrai qu'avec plus de 750 millions de membres et une omniprésence sur tous les axes du web, on peut légitimement se dire que le commerce sur Facebook est une évidence. L'ecommerce ne cesse de se développer, représentant aujourd'hui en France 31 milliards d'Euros soit plus de 4 % (source FEVAD) de l'ensemble des achats des français et avec un taux de de croissance de près de 24% entre 2009 et 2010, il est donc tout naturel que le shopping social soit sur toutes les lèvres.Après tout le shopping social n'est rien d'autres que de reproduire sur le web ce que nous faisons tous dans la vraie vie : faire du shopping avec ses amis.Et qui mieux que Facebook est positionné pour vous faire effectivement vivre cette expérience ?
1. 2. De nombreux site comme Levi's mais aussi Wet Seal offre ces fonctionnalités aux internautes. 3. Quid des Facebook credit ? Facebook's Places Feature About to Launch. Facebook's location service "Places" is speeding towards an imminent launch, but will take the primary form of an Application Programming Interface (API) for other location specialist services to plug-into. That according to a report by CNet's Caroline McCarthy this afternoon.
When Places does launch, if it's executed well, it could have very big impacts on the Facebook user experience, on our relationships with the real-world places we visit and on the traditional local media that has informed us about those places throughout history. What Will People Do With Facebook Places? In our post Why We Check In: The Reasons People Use Location-Based Social Networks, we discussed three major reasons why people use location-based social networks right now: Serendipitous and planned social connections around town.For game-play, gathering points and bragging about the cool places they go.As a personal travel history tracker, or lazy diary.
Developer Concerns McCarthy concludes her coverage thusly: Facebook Had Offered Foursquare $120 Million, Foursquare Asked For $150 Million, Then Facebook Walked Away. Here's Why Facebook Is Secretly Building A Phone: It Needs To Be A Platform, Not Just A Service. Facebook Expands Instant Personalization with Rotten Tomatoes. Remember Facebook's "Instant Personalization"? No? It was all the rage, quite literally, last April when the company introduced it at its F8 developer conference. The feature brings users' social graph and likes on Facebook to other sites, such as Pandora and Yelp. Beginning today, those same features will come to movie rating and review site, Rotten Tomatoes. As we noted at the time, the big issue most people had with Facebook's "Instant Personalization" was the automatic "opt-in or else" nature of the feature - rather than letting users opt-in, they were automatically enrolled and then allowed to opt-out if they so wished.
Well, for those of you who didn't chose to opt-out, Facebook has automatically opted you in to another integration, bringing "the reviews most relevant to you, without having to register, search for friends, or fill out a profile. " Bing Likes Facebook. Today, Facebook and Microsoft deepened their existing relationship around search.
At an event in Silicon Valley, both companies announced a new phase in their partnership, especially as it relates to social search. Bing will be adding more Facebook social data into its main search results. Starting today, if you do a search on Bing, it will try to recognize your Facebook account through instant personalization, and you will automatically start to see links that your friends have “liked.” These will appear in a separate module, with related social links called out. The example Microsoft gives is if you are searching for San Francisco steak houses and one of your friends liked Alexander’s Steakhouse in San Francisco, that would appear as a result along with the name of your friend.
The same thing could happen for movie results or news articles.