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Le blog de Madmagz » Buzzfeed : anatomie d’une machine à buzz
Un des fantasmes notoires des annonceurs sur le Web est que leur publicité devienne virale : que des millions de personnes la diffusent spontanément. Un certain nombre ont réalisé ce fantasme, comme par exemple Blendtec avec sa célèbre série Will it blend? , mais c’est la plupart du temps accidentel.
When I hear that someone has “the Foursquare of anything” my eyes usually glaze over. I almost wrote off this startup, IntoNow , because of that. Well, you should watch the video . In it you’ll see how it works: you hold your iPhone up while watching TV. It “senses” what show you are watching and checks you into it. Which lets your friends see what show you are watching.
Don’t write off this “check into TV” startup, the tech is too cool — Scobleizer
A team of former MySpace executives is launching a new company on-stage at the Web 2.0 Summit today in San Francisco. Chief executive Amit Kapur said he left MySpace, the troubled News Corp. Internet portal, because his new company Gravity presents an even bigger opportunity: Basically, it uses your interests to help you find relevant content. That sounds similar to promises I’ve heard from many other companies, for example the content-sharing service Twine (which was acquired by Evri ) and personalized news-reader MeeHive (which was shut down by parent company Kosmix).
Former MySpace execs launch Gravity to personalize the Web | VentureBeat