SEO
Get flash to fully experience Pearltrees
The Death Of SEO: The Rise of Social, PR, And Real Content
This article has been ranked #1 on all of Forbes and has “rankled” thousands of people. There have been industry experts rise up in defense and offense to what was said here. At last count 489 comments have been made.
conseilsmarketing.files.wordpress.com/2007/04/25-conseils-pour-faire-connaitre-son-site-internet.pdf
Wikio est un portail d’information qui fouille dans les sites de presse et dans les blogs pour trouver l'actualité qui vous intéresse. Vous pouvez créer vos pages personnelles en vous abonnant aux informations, aux blogs et aux medias de votre choix. L'info sera mise à jour en continu ! Wikio est aussi un service participatif, vous pouvez publier un article, commenter des articles existants ou simplement voter pour les rendre plus populaires. <p style="text-align:right;color:#A8A8A8"></p>
labs.ebuzzing
Blogs
Par Olivier Duffez , Vendredi 15 juillet 2011 C'est sans doute la première fois qu'on entend parler d'un gros site disant avoir trouvé une solution pour récupérer (une partie de) son trafic après avoir été impacté par Panda . En résumé, ce portail d'articles isole ses contenus dans des sous-domaines... Est-ce réellement la solution ? Lisez ces éléments de réponse !
Les sous-domaines, une solution à Google Panda ?
Having landed and created huge ripples in the social networking sphere, Google+ has continue to grow at a particularly rapid pace, increasing by over 10 million users in the space of a week, having now reached 20 million. There’s been a great deal written about it in comparison with Facebook and to some extent Twitter, but I’d like to draw on one of the key ways that it differs from the two; SEO. Having done some digging with the rest of the team at PR company Punch to find out a bit more about how it works, we found that Google+ is a great source of links that can be used for SEO benefit. It’s interesting to see that Google has opted to allow links that pass page rank in contrast to the other major networks such as Facebook and Twitter which only allow links that Google’s spiders can’t follow, and I think it’s likely that this could be part of the Google+ project strategy to grow as big as the two social media giants.
Why Google+ is Great for SEO
Do Facebook Shares Influence Google Rankings?
There’s a high correlation between Facebook shares and ranking well on search engines, particularly Google U.S. rankings. That’s according to the latest annual report by SEOmoz called “2011 Search Engine Ranking Factors.” SEOmoz explains the relationship between Facebook and Google search results, and explores in detail whether Google may be using Facebook shares directly in it’s relevance calculation, or whether the correlation between Facebook shares and search position is coincidental. In the end, SEOmoz says it cannot prove that Facebook shares cause high search engine rankings (there even appears to be some dispute over whether Google actually uses Facebook shares in its rankings calculations, or whether it uses only fan page information.) The study will only say that there’s a strong correlation between the ranking and Facebook shares.SEO : la justice sanctionne l'usage de sites satellites - Journal du Net Solutions
Une cour d'appel vient de condamner le site saveur-biere.com pour concurrence déloyale en matière de référencement naturel. La condamnation de l'usage de sites satellites pourrait faire une redoutable jurisprudence. Explications. " Le guide des bonnes pratiques de Google en matière de référencement naturel a été appliqué par la loi", fait remarquer Julien Lemarchand, de la société Saveur Bière .
Prevent Panda problems: increase page view times
With all the recent enthusiasm for numbers and graphs, today we’ll take a look at the what Google’s Panda/Farmer Update and SEO at its most basic are always about – good content. In other words, what interests people, what they want to read and/or what drives them to buy stuff online – content that actually belongs in the top positions for Google search results. The fact that other (lower quality) sites are (still) sitting in Google’s top positions, is probably due to a bug – but the search engine is constantly improving… So – what is good content? While there are many possible answers, we’re going to talk about ‘page view duration’.
A story on TechCrunch today notes that a Sequoia-backed shopping site called Milanoo appears to be spamming Google with hoards of paid links that are helping them rank for things like [cheap dresses] and [evening gown]. They got news of the situation by way of a site called Digital Due Diligence that checked Milanoo’s backlink profile and determined that “we couldn’t find a single inbound link that points to the page that isn’t spam or paid for”. Sound familiar? This feels like deja vu except with the name J.C. Penney replaced with Milanoo. Both TechCrunch and Digital Due Diligence do a great job of illustrating the links that appear to be spammy so I won’t recount that here.
Another Company Outed for Paid Links: Sequoia-Backed Milanoo
Google Launches Update Targeting Webspam In Search Results
Google has announced that it is releasing a new search algorithm that it hopes will better catch people who spam its search results or purposely do things to rank better that are against Google’s publishers guidelines. Going live today, Google says the “Penguin Update” will impact about 3% of search queries. From the company’s posts on the Inside Search and Google Webmaster Central blogs: In the next few days, we’re launching an important algorithm change targeted at webspam. The change will decrease rankings for sites that we believe are violating Google’s quality guidelines . This algorithm represents another step in our efforts to reduce webspam and promote high quality content.
Many SEOs and SEO agencies aspire to run SEO automatically, using technology. Not surprisingly, it turns out that search engines are thinking along similar lines. Ilya Segalovich, the CTO of Yandex, mentioned during my visit to Yandex in Moscow, that he expects it to become easier to build search engines and that Google and Yandex’s competition is most likely to come from technologies based largely around “open source” style software readily available to developers. The specific technologies which are likely to become “commoditized” in this way include crawlers, indexing and even machine learning algorithms. Says Ilya, “You won’t need 2,000 engineers to build a decent search engine. At some point, this will make search more competitive because more search engine components will be readily available and you’ll have the ability to achieve reach quickly.”
Automatic Algorithms Are Fundamentally Changing The Shape of SEO
Le dernier update d’algorithme Google est au centre des discussions en ce moment. Surnommée « Panda » ou « Farmer’s update », cette mise-à-jour est censée cibler les sites de mauvaise « qualité ». Maintenant, la seule question que je pose se rapporte à la notion de qualité pour un site Web. C’est déjà impossible de rassembler un consensus autour de cette notion pour des humains, alors un algorithme peut-il vraiment juger de la qualité pour un site Web ? Tout a commencé fin 2009 avec des articles sur Wired , suivis par le New York Times et bien d’autres pour dénonçer le modèle économique de Demand Media , éditeur américain sites Web qualifiés de fermes à contenu dont la plus connue est eHow.com.
Le point sur la mise à jour d’algorithme Google surnommée Panda
Analytics
SEM
Comprendre la valeur d’un lien » Blog Axe-Net
La recherche de lien entrant ou l’ échange de lien reste une activité utile pour le référencement . Google donne beaucoup de poids à ce paramètre. C’est d’ailleurs la base de son algorithme. Alors, comment savoir si le lien que l’on va obtenir vaut le coup ? Comment savoir si l’échange est en votre faveur ou pas ?Impact de Twitter sur le référencement
Soumis par truffo le 30/03/2011 - 00:00 Comme souvent, mon fournisseur de bon tuyaux m'a fait passer un lien vers une présentation remarquable sur l'évolution de l'algorithme du moteur de recherche Google. Un point particulièrement intéressant est la démonstration que Twitter peut avoir un impact très important sur le positionnement dans les résultats du célèbre moteur de recherche. Évolution de l'algorithme de Google Impact de Twiter sur le référencement A partir de la page 20, on trouve un échange entre Danny Sullivan et Google sur l'impact de Twitter dans le rankings.Préambule. Le poète, l'informaticien et le moteur. Le poète Léopold Sedar Senghor écrivait : " L'encre du scribe est sans mémoire ".
La réponse avant la question. Ou le complexe du scribe.
People often ask me how to break into international markets. Big companies struggle with this all the time, but the great thing about the Internet is that small companies have a better chance of going global than ever before. But when you're planning that new country Web site, have you thought about search engine optimization?
Does your SEO get lost in the translation?
Outils
SEO Black Hat