Facebook's OpenGraph, Three Months Later. It's been about 90 days since the f8 Facebook Conference and the debut of OpenGraph, a platform consisting of publisher plugins, semantic markup and a developer API. Every new vehicle needs time for a shakedown drive, to bang out the kinks and to see if users can make something of it. In point of fact, users have made something of it. fbLike has compiled a list of six OpenGraph success stories, and possible models, for use of the Facebook platform, and were good enough to share it with ReadWriteWeb's readers. Not shockingly, they've included themselves. But they make a pretty good case for inclusion. fbLike fbLike was created as a dashboard for Facebook users, built solely on OpenGraph, to function as a social recommendation engine.
CNN.com was one of the first adopters of the Facebook plugins. Yelp While Yelp has been very popular for reviews about local businesses, the OpenGraph created a new opportunity to help users recommend restaurants directly on Facebook. IMDb Fandango Levis. The Facebook Gravitational Effect. Over the next twelve months, the media industry is likely to be split between those who master the Facebook system and those who don’t. A decade or so ago, for a print publication, going on the internet was seen as the best way to rejuvenate its audience; today, as web news audiences reach a plateau, Facebook is viewed as the most potent traffic booster. If you are looking for the ultimate cyber black hole, point your browser toward Facebook. Beyond the 500 million users milestone, even more significant gravitational pull await the media industry.
Here are facts to keep in mind. — While the average online newspaper is viewed about 30 minutes per month (see data from the NAA), users spend 12 times more on Facebook: a worldwide average of 5hrs 52 minutes, 6hrs 02 minutes in the United States and 4hrs 12 minutes in France. . — Facebook dwarfs other social networks: worldwide, measured in time per month, it weighs 6 times MySpace, and 12 times twitter and 30 times LinkedIn. Referrals. Buying. Eric Kerr | Facebook Vulnerability: Like Clickjacking.
The Facebook Open Graph Like Button is susceptible to a type of attack known as clickjacking. Basically, if the like button is embedded on the page you’re on, made completely transparent, then an attacker could trick you into Liking something without your discretion. How the attack works: 1. User navigates to your page, like button is embedded invisibly 2. As user moves mouse, JavaScript is used to keep the button beneath the user’s cursor. 3. User clicks what they believe is a link on the page and “Likes” the attacker’s content instead. 4. More advanced versions might use cookies to detect when a user is returning so they can actually use the site after presumably clicking the like button.
Twitter ran into a very similar attack last february with the propagation of a “Don’t Click” button. Advanced users would notice the change in cursor since the mouse is always located above a link and can’t be overridden since it’s in an iFrame. Facebook Rolls Out Simplified Application Permissions System. Today, Facebook has announced the rollout of a new permissions model for third-party applications, mandating that apps specify exactly what data they wish to access (and giving users the ability to opt out if they wish to). The change has been in the works for a long time: Facebook’s blog post notes that it was first announced back in August 2009 as a result of privacy concerns brought up by Canada’s Privacy Commissioner.
The new dialog boxes were shown off at f8 in April. Third-party Facebook applications have always had to ask users for permission to access their private data, but before now the dialogs were unspecific, and sometimes required users to click “Yes” to a series of boxes which could get confusing. Now all data that an application wishes to access will be presented in a single dialog box. A month ago, Facebook also made changes to its main privacy control panel that makes it easier to manage your settings (and turn off Facebook Platform entirely). The Republic of Facebook | The Facebook Economy Facebook continues to gain popularity and commercial success, as more and more people around the globe sign-up and using additional applications (apps). There are well over 550,000+ apps that are used on Facebook and millions of pages with everything from personal information, home-made videos and advertisements. With over seventy percent of their 1 billion users engaging with apps every month, it is not wonder that there are well over two million app developers.
Zynga, Facebook’s top application developer, made $250 million in 2009 and continue to be profitable. Of that amount, $80-$150 million is estimated to be profit, more net profit than Facebook itself made. Facebook’s Most Popular App Developers The following represent the most downloaded and used apps on Facebook. Zynga, Rock You! Facebook Pages and More In 2009, there were 1,500,000 active Facebook pages. If Michael Jackson were still alive and had 13.3 million fans, he would have a page worth $1.8 billion. Le business du réseau social en infographie – Waebo.