LP

What Should You Test On Your Landing Pages For Maximum Conversions? Have you ever wondered why all your split testing is only bringing you small, incremental improvements in your conversion rate?

Most website owners blindly slog along, testing tiny but noticeable changes like headlines, button color and so forth. You’ll get some results in your conversion rate, but you’ll feel as if you’re hitting a glass ceiling – that there’s really nothing else to tweak to bring about much of a difference. If that sounds like you, you’re experiencing what blogger Andrew Chen calls the local maximum. It’s the point at which your design is as effective as it’s ever going to be, and split testing different items doesn’t bring the kind of measurable results that they used to. It’s an unfortunate side effect of split testing – where designers get too bogged down in analytics and making changes that look good on a graph but do little to lift the conversion rate.

What Types of Tests Can I Run? A/B Testing Multivariate Testing Choose the Strongest-Converting Pages First. Landing Page Optimization Cheat Sheet. The 12-Step Landing Page Rehab Program [Infographic] As with that other program, the first and most critical step is admitting you actually have a problem.

So go ahead. Shout it out loud so your coworkers can hear: “My name is Earl. My conversion rate sucks, and I can't stop sending expensive PPC traffic to my homepage.” Feel better? You just passed the “unofficial” first test of landing page rehab, and now you’re ready to take 12 little steps that’ll lift you from that river in Egypt (denial?!?) Study the 12-step infographic to see where each step in the program should be applied to the conversion funnel. (Click to image view full size) View Full size version | Download a poster sized version (24"x13") Before we begin, we need a quick breathalyzer test to get some baseline metrics in place and measure how effective your treatment program is. (Click to view or print the full size graphic with the complete set of 20 questions on it.)

STEP 1 - Use a Separate Landing Page for each Inbound Traffic Source STEP 2 - A/B Test Your Landing Pages Oli. The Anatomy of a Perfect Landing Page. Placement and Content 7.

Keep It Above the Fold The space a visitor sees without having to scroll is where the most important parts of the webpage should be. Place the call-to-action button above the fold and in a location where the viewer's eye will scan to. Never have the button or form in a place where it has to be searched for. 8. Optimize a landing page for conversion over time. 9. Implementing motivational speeches, videos of user testimonials, and product images into a home page can have a positive impact on viewers, as well as give shoppers an extra push to look further into a product.

Bellroy uses great imagery and videos on many of their pages. 10. Links connecting the user to a bunch of other sites or pages will distract them and have a negative impact on conversions. This landing page is designed well, but look at all those header links getting in the way of the message!