Google Introduces A New Ad Product It Hopes Is As Lucrative As Search Justin Sullivan / Getty Images Officially launching yesterday, AdWords for Video is Google's latest stab in the advertising world, reports TechCrunch. The aim is to make something as big and scary as a video advertising campaign as simple and straightforward as a Google AdWords campaign. AdWords for Video will integrate directly with the AdWords Dashboard, letting advertisers buy "TrueView" ad units, which puts ads in in YouTube videos, in search results, and across the company's display network. When the product was announced a few weeks ago, YouTube executives imagined a world in which AdWords for Video could generate as much revenue as Google Search.
Google Plus Business Profiles Are Coming Q3, Analytics and All Companies clamoring to build a presence on Google's new social network have a few more months to wait. Business profiles are coming to Google Plus around the third quarter of this year, according to a story on VentureBeat. While Google hasn't revealed many details about what the brand profiles will include, a Google representative told VentureBeat that users should expect "a level of analytics and measurement that you'd typically find in Google products," hinting at the inclusion of analytics in business accounts. Google is urging brands to wait for these official business profiles rather than set up their own, which the company said would not be able to be automatically migrated once the brand profiles launch. The absence of business profiles on Google Plus has been a point of contention for some brands and media outlets, a handful of which decided to set up their own profiles, despite Google's wishes.
Google+ Designer: The 4 Problems In Social Networking That We Fixed | Co. Design Google+! Everyone's doing it! No seriously: it went from zero users to zillions in a matter of days. Not bad for a me-too social network entering a space already inhabited by two 900-pound gorillas. Granted, just because of its sheer size and ubiquity, Google would have had no trouble populating its new social network even if it totally sucked.
I’ve been so focused on the user experience of Google’s new social network Plus that I haven’t thought very much about the big picture, I must admit. Listening tonight to an interview with Plus designer Joseph Smarr on the IEEE Podcast it became clear to me that for at least some of Plus’s leadership the goal is not to win social networking outright, or to kill any competitors, but to disrupt the social networking economy with a big enough, good enough and popular enough service that the walled gardens (Facebook in particular) are forced to open up interoperability enough that their users can communicate with the significant enough number of people in their lives that use a different social network. Back in the bad old days, customers of one phone network couldn’t call customers of other phone networks, then people couldn’t email out-of-network. Today people can’t be social across networks, but few people mind because everyone they care about is on Facebook. Marshall Kirkpatrick, Technology Journalist » Google Plus’s Real Goal is Not to Kill Facebook, but to Force it to Open
Why yo momma won’t use Google+ (and why that thrills me to no end) OK, I’ve been putting many hours into Google+. In just the few days that it’s been released I’ve followed 2,723 people, written many dozens of posts there, and have thoroughly used the product. I’ve also tried to get some normal users into the product, starting with my wife (we argued for 45 minutes about it) and I’ve come to some conclusions. Here’s the biggie: Your mom won’t use Google+.
Why Twitter Should be Very Worried About Google+ When Google unexpectedly launched its new social network Google+ earlier this week, many pundits were skeptical about the company’s latest attempt to enter the social arena. Given Google’s dismal track record when it comes to these kinds of products, that kind of skepticism made sense, but after using it extensively for the last few days, I can’t help but think that it is the single biggest threat Twitter has had to face yet. Google, being late to the party, had the advantage of being able to learn from Twitter, Facebook and every other social network out there right now. Note: I’m consciously not saying that it’s a threat to Facebook (at least not for now), as I think the group dynamics and strong network effect that made Facebook what it is today will continue to be relevant and have locked users in for now. Twitter’s Problem and Google’s Advantage What Google+ makes abundantly clear is that Twitter’s success was a happy accident.
Twitter's Biggest Rival Thinks Google Plus Could Become Fastest Growing Network in History Bill Gross is the founder of prolific business incubator Idealab and its Twitter app builder and buyer Ubermedia; he's wrangled with Twitter headquarters over access to the Twitter API and reportedly tried (unsuccessfully) to outbid Twitter to acquire leading desktop Twitter client Tweetdeck. But can you guess what Gross is hot on now? Google Plus - the new Google social network launched late last month that's been stealing the hearts, minds and time of many Twitter power players.