Taking Credit Card Payments Online: What’s Involved? - Smashing Magazine. Advertisement If you’re looking to integrate a credit card payment solution onto your website, the following steps are a guide to applying for, enabling and taking payments online. At first glance, the prospect of integrating a payment solution on a website can seem unwieldy, what with the vast array of payment options and technical acronyms.
This article breaks down the entire process into bite-sized pieces, helping you understand the process much better. Apply For An IMA When taking any kind of credit card payments connected to a bank account, you must apply for a merchant account with a bank. Even if you currently take “card-not-present” payments (such as for mail orders) or use in-store payment terminals (such as chip-and-pin), you still have to speak with your bank about taking payments via your website (ask your bank for an additional IMA ID). It’s worth noting that it is possible to process Internet payments manually, using your regular point of sale system.
Select A PSP PayPal. Gradual Engagement Boosts Twitter Sign-Ups by 29% Twitter recently redesigned their sign-up process to boost new user engagement. Though the new sign-up process added one more screen, conversions went up 29%. How? Gradual engagement. Gradual engagement is the process of moving a user through an application or service – actually engaging with it, and seeing it's benefits. When done right, gradual engagement communicates the core essence of a service with a few lightweight interactions. Through their user research, Twitter found that while celebrities (and their tweets) were a big reason people came to Twitter, they did not keep them there. Twitter's previous sign-up process didn't hit the mark. In the redesigned sign-up flow on Twitter, the first thing people see after creating an account is a set of topics they may be interested in.
In the previous sign-up process, new users were seeing things that were random (most popular), now the first thing they do is curate what they care about. More About Twitter's Sign-Up Redesign. Spend-less-time-searching-more-time-doing-introducing-the-new-bing. Simple Strategies for Engaging Your Visitors. Engaging your visitors (audience, community, users, members, customers, or whichever term you prefer) should be your top priority. Plain and simple. Engagement is all about maximizing the value of your audience – increasing the frequency they return to the site, the tendency to tell their friends and the probability of them making a purchase. In other words, you need to be creating value for as many visitors as possible. By creating value, you will be increasing retention, and as most of us have been taught, retaining an existing customer is substantially cheaper than obtaining a new one.
Creating a "sticky" website, where visitors keep coming back for more, requires you to improve how your website approaches content, status, personality and usability. Engaging Visitors with Content If you’ve spent any amount of time working on a website, you’ve probably heard the phrase "content is king". Unfortunately, quality content can be the most time consuming aspect of developing a website. La gamification au service de la rétention et de la transformation. Souvenez-vous : au début de l’année je vous parlais déjà de l’utilisation des mécaniques de jeu dans mes prédictions 2011 ainsi que dans un article publié l’année dernière (Le gameplay comme élément clé de l’expérience utilisateur). Figurez-vous que ce phénomène a pris de l’ampleur et qu’il a maintenant un nom : la Gamification. Derrière cet anglicisme (qui doit faire se retourner Maitre Capello dans sa tombe) et les exemples que l’on cite trop souvent (Foursquare & cie), se cachent des pratiques réellement disruptives et une nouvelle façon d’aborder les prospects, de les convertir et de fidéliser les clients.
Définition et origines de la Gamification Pour la définition, je me contenterais de citer celle de Wikipedia : “La gamification consiste à utiliser des mécaniques de jeu dans un service ou une offre afin d’en faciliter l’adoption et la fidélisation“. Pourquoi la gamification est bonne pour votre marque ? Il existe différents objectifs pour la gamification : The seven ideas everyone can learn from game designers.
Gamification, the practice of adding game-like mechanics to non-game applications to improve engagement, is going through a hype cycle. And one of its leading experts, Amy Jo Kim, added to the push by outlining seven core gamification tricks today at the Web 2.0 Expo in San Francisco. Kim, a veteran game designer and founder of the game studio Shufflebrain, said she wasn’t a fan of the word “gamification.” She prefers the word “game thinking” and believes that games are going to be everywhere, noting that game designer Will Wright refers to this time as a Gambrian Explosion, much like the Cambrian Explosion that gave birth to so many new life forms 500 million years ago.
Games are everywhere. Kim said that some people describe gamification as a loyalty program on steroids; or using game techniques to turbo-charge products, services and apps; or taking a real world activity and turning it into a game. But game thinking cuts through the hype and is a more important story. 1. 2. 3. 4. 5. Qu'est-ce que la gamification ? Hot start-ups. Pierre Valade - geek, entrepreneur, web/mobile dev - #1 User Experience Review : Social Sign Up.