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Facebook recently added the ability to target advertisements by Topic, as detailed in its new Interests Targeting guide (.PDF) .
On continue aujourd’hui notre dossier Facebook marketing. Pour rappel, la dernière fois nous avions vu les best practices pour créer et optimiser les campagnes . Aujourd’hui, nous allons voir comment bien comprendre et exploiter les différentes statistiques fournies par Facebook via sa plate-forme publicitaire mais aussi via l’espace d’administration des pages… Comme toutes campagnes de marketing on-line, une analyse des statistiques est indispensable pour un pilotage optimal et un contrôle du ROI.
Seems like the team over at Facebook has been eating their Wheaties. Now that Timeline for brand pages and Premium Advertising is all rolled out, they've stepped up their game yet again with some brand new -- extremely robust -- analytics that I'm sure they hope will encourage marketers and business owners to spend more (and better targeted) dollars on their ad platform. Facebook hasn't made the official announcement yet, but luckily our friends at TechCrunch were able to get an inside scoop.
So your product launch may be perfectly in place but how does your post launch strategy fare? According to Product Launch Manager and App Developer Jonathan Drake a.k.a. Mr Product Launch , many businesses fail to follow through post product sales and as such, are losing out on valuable sales conversions.