Web Strategy. Creating sustainable competitive advantage. Pulse vs. Flipboard: Which will win, subscriptions or ads? In a one-two punch involving digital news-aggregation services, Pulse announced on Tuesday that it has formed a partnership with the Wall Street Journal that will allow it to distribute the newspaper’s content through its app, less than a day after competitor Flipboard announced a similar partnership with the New York Times.
While Flipboard says it is committed to an advertising-based approach in its publishing deals, Pulse appears to be betting its future on subscription offerings like the Journal deal. If nothing else, publishers will get to see two very different models play out over the coming months. As we reported on Monday, the New York Times arrangement with Flipboard is the first time the full range of the newspaper’s content has been distributed through a third-party service. The Flipboard-Times deal does not involve a share of subscription revenue, however. Pulse Comes To The Web (With A Little Help From Microsoft) Pulse, the popular news reading app for iOS and Android, is finally available on the web.
The service, which launched two years ago and now has over 15 million users, only focused on mobile platforms until now. Metro : Bolloré m'a tuer, TF1 va me sauver ? Twitter Ads to Be Based on Knowing Who You Follow, What You Like. Twitter's soon tweaking its "promoted tweets" to use info about the people you follow for targeted ads.
It's a case of brand new tech applying an age-old marketing trick, and it just might work. What does Twitter have as a secret jewel at its core, apart from its huge stream of personal observations, thoughts, news items, embedded links, and images in its largely public feeds? The intricate network of who you follow on Twitter, and who they follow and so on--exactly the same core value that lies inside Facebook. Twitter's now about to leverage this network to improve its months-old Promoted Tweet program, because it contains a rich amount of information. Modèle de croissance des startups : comment monter un business « scalable » ? L’une des questions qui revient souvent dans les divers jurys auxquels je participe est celle de la « scalability », comprenez la capacité pour une jeune entreprise de grossir facilement, ou en tout cas avec des coûts maîtrisés, et d’être capable de reproduire son modèle.
Si j’étais Nicolas de Tavernost… Pricing models, the freemium myth and why you may not be charging enough for your product. I’ve been pulled into a number of product and pricing meetings recently (for reasons unknown I’ve become the Foundry pricing and productization guy). I thought it would be helpful to put some of my thoughts into a blog post and hopefully spur some conversation in the comments and over email. With any broad topic, there are always exceptions to the general rules. Why Free Plans Don’t Work. If you're trying to grow your startup you've come to the right place.
Get my 170-page ebook on how to grow a startup and join thousands of self-funded entrepreneurs by subscribing to my newsletter at right. The following is a guest article by Ruben Gamez of Bidsketch. Not too long ago it seemed like every product I knew was offering some sort of free plan. The strategy was brilliant: get loads of people using your product and eventually turn them into paying customers. Essential Companion Guide to Freemium Article.
4 questions sur les « me too »? Quand Loic LeMeur vient en France il passe son temps à nous expliquer qu’il faut arrêter de faire des « me too », que c’est pas en copiant les américains qu’on créera des nouvelles success stories.
C’est vrai qu’il y en a pas mal en ce moment, mais que doit en penser? Est ce que ça marche? Est ce que ça crée de la valeur? Why Online2Offline Commerce Is A Trillion Dollar Opportunity. Editor’s note: With the growth of local commerce on the Web, the links between online and physical commerce are becoming stronger.
Offline/Online Convergence, Mobile Commerce, and Life After Check-ins. For years, offline merchants have been acquiring data about you in attempts to personalize your experience through loyalty and rewards cards, credit card data, and surveys.
But the problem is these interactions occur after it’s too late: at the point of sale. You’ve already checked out and are leaving the store, or have ordered dinner. For a merchant to convince you to add an extra item to your shopping cart, or buy an appetizer with your meal, the interaction must happen sooner. 6 Cool Crowdsourcing Business Tools. In crowdsourcing, companies leverage the work of many distributed individuals with whom they have loose, ad-hoc relationships.
Doing so can offer competitive advantages. Why Mobile Business Apps are Attractive to Venture Capitalists. The allure of making millions, perhaps even billions, of dollars developing mobile apps for the consumer market is obvious.
Instagram just got a cool $1 billion from Facebook. Path has a $250 million valuation. Even Twitter was started as a mobile, text messaging-based service. Venture capitalists are always on the lookout for the Next Big Thing when it comes to consumer apps. But fledgling entrepreneurs may find a higher likelihood of creating a sustainable business and attracting VC dollars in the business-to-business (B2B) market. The Allure of the Consumer Consumer apps are sexy. Never Charge for a Mobile App (and Other Freemium Lessons From VCs) Asking potential customers to buy a mobile app instead of giving them a free one is a huge mistake, said investors on a panel at Google I/O about the freemium business model, where companies give their product away for free and charge for premium features and services.
While investor Jeff Clavier said $4.99 has become the standard premium app price, he recommended against charging in favor of recurring revenue. Subscription models, in-app upgrades and virtual goods are a much better idea than an upfront fee, said the panelists. Charging for mobile apps “sucks,” said Brad Feld of the Foundry Group. “You never want a customer to be a single-instance experience.” That’s a surprising statement, given the popularity of paid mobile apps, and the propensity of freemium businesses to offer a paid mobile app and a free “lite” version. Beyond Social: Read/Write in The Era of Internet of Things. Trip Hawkins Blog: DROIDFUL. Google has shown some recent conviction about the business of games. Relative to the Android platform, however, they have some work to do. The good news is that Android is ramping up and a lot of devices are selling. Android has the potential to be a platform comparable to Apple by 2012.
But as a game platform right now, Android strikes out. It is a well-known fact that the supply of good quality games on Android lags far behind what Facebook and Apple have to offer. 10 business models e-commerce originaux - Journal du Net e-Busin. Full Analysis of iPhone Economics - I promised to return with the full analysis of the iPhone App Store economics analysis, from every angle, with all data I have managed to find. This blog intends to paint the most accurate picture of the specifically Apple related iPhone App Store market economics - and lessons from here should apply to most other smartphone app stores as well.
The one final piece of the puzzle that had been missing, that we desperately needed to ge the full, honest picture, was the Apple official revenue number, which we finally got a few days ago, at $1.43B total revenues generated over 2 years, and thus $1B paid to developer. Now we can do the full analysis. De Brazzers à Manwin : mainmise sur le porno mondial. Pourquoi le Huffington Post gagne de l’argent. Avec ce premier article, j'inaugure une série d'interviews sur la monétisation digitale. Chaque semaine, j'interviewerai un média ou un acteur du web qui gagne de l'argent sur Internet. Une façon de prouver qu'il n'y a pas de fatalité en ce domaine et que lorsque l'on fait l'effort d'innover on obtient des résultats. Cette série est participative: si vous avez en tête des noms de personnalités que je pourrais aller interviewer, envoyez moi leurs coordonnées par email.
L'immeuble du Huffington Post situé au coeur de Soho à New York, ne ressemble pas au majestueux gratte-ciel du New-York Times planté dans l'électrique quartier de Time Square. Il faut entrer dans l'immeuble pour trouver, sur une vieille plaque, parmi les noms inconnus d'autres sociétés, le logo vert et noir du média qui est en train de devenir le premier site d'informations américain.
Eric Hippeau est très grand. (Source: La Social NewsRoom) Le New York Times dévoile son mur payant : trop compliqué ? The Mystery Of Yelp's Overwhelming Success, Solved. Chatting with us this morning at Search Engine Marketing Expo East is Yelp’s Chief Operating Officer Geoff Donaker. Rebate Networks: Meet The Company That Cloned Groupon In 29 Countries.