Intuit has just acquired marketing SaaS company Demandforce for $423.5 million in cash. Demandforce’s SaaS application automates internet marketing and communications, so customers can focus on running their day-to-day operations. The startup, which is profitable, has thousands of customers across service verticals that include dental care, automotive repair, spas, salons, chiropractors, and others. The SaaS was designed to help customers to grow revenue, retain clients, maintain online reputation, and manage operations more effectively. Demandforce focuses primarily on small to medium sized businesses, offering email, mobile and social tools to help SMBs communicate with their customers and drive higher retention and growth in their businesses. “Demandforce sits at the sweet spot of Intuit’s SMB customer base and is consistent with our goal to help our customers save time and make money,” said Kiran Patel, executive vice president and general manager, Intuit Small Business Group.