Strata Week: Google offers big data analytics. Here are the data stories that caught my attention this week.
BigQuery for everyone Google has released its big data analytics service BigQuery to the public. Initially made available to a small number of developers late last year, now anyone can sign up for the service. Did Yahoo sow the seeds of its own demise with Hadoop? — Cloud Computing News. Big data: The quick and the dead — Cloud Computing News. Is There Big Money in Big Data? Cut the nonsense: Peter Fader says a flood of consumer data collected from mobile devices may not help marketers as much as they think.
Few ideas hold more sway among entrepreneurs and investors these days than “Big Data.” The idea is that we are now collecting so much information about people from their online behavior and, especially, through their mobile phones that we can make increasingly specific predictions about how they will behave and what they will buy. But are those assumptions really true? One doubter is Peter Fader, codirector of the Wharton Customer Analytics Initiative at the University of Pennsylvania, where he is also a professor of marketing. Fader shared some of his concerns in an interview with reporter Lee Gomes.