Filtering Subdomains in Google Analytics | Show Full URL Filter. This guide is updated as of August 2012 with new screenshots and code. Recently I’ve had a spate of sites that I’ve needed to help configure subdomain cross-tracking for in Google Analytics. Even armed with tons of documentation on this (not to mention my own Google Analytics Certification), it’s one of those things that can seem filled with confusing, nitty-gritty details. So without further ado, here’s my own personal guide of how to set up subdomain profiles – complete with tons of nifty screenshots. Part A: CUSTOMIZING THE CODE Here’s how to customize the code for both your main domain as well as the subdomain. _gaq.push(['_setAccount', 'UA-#########-1']); _gaq.push(['_setDomainName','yourdomain.com']); _gaq.push(['_addIgnoredRef', 'yourdomain.com']); _gaq.push(['_trackPageview']); (Note: This is not the entire code, just the part you need to customize!)
Part B: THE PROFILES Profile #1: Main Domain Let’s pretend that so far you only have one profile, and it’s for your main domain name. Comment Google Analytics surestime le trafic en provenance de Google Search et Facebook. La configuration par défaut de Google Analytics attribue pendant 6 mois une part importante du trafic à l’origine non identifiée aux dernieres sources connues.
Grands gagnants: Google Search et Facebook. Explications d’un biais statistique à peine croyable. Au départ de cet article il y a des questions simples face à des incohérences observées sur les outils de mesure de trafic. Habitué à travailler avec plusieurs outils de mesure dits “site centric” (ATInternet/Xiti, Omniture, Google Analytics...) j’ai constaté des divergences importantes selon les outils, non dans la mesure globale du trafic mais en ce qui concerne sa provenance. Des écarts importants, jusqu’à 30% ou plus, mais très différents suivant les sites analysés. En clair le trafic en provenance de Facebook ou de Google Search mesuré par Google Analytics peut se retrouver 20 à 30% au dessus de ce que l’on trouve sur ATinternet ou d'autres outils certifiés OJD. Par François Derbaix Comment s'explique une telle différence ? [...] Actualité, astuces, conseils. 50 Google Analytics Resources - The 2011 Edition. Google Analytics is one of the most valuable resources for webmasters, marketers, business owners, bloggers, and anyone who does practically anything online.
The best part is that Google Analytics is free! The following are 50 resources to help you get to know Google Analytics inside and out, from the new version, latest updates, social engagement tracking, advanced hacks, and much more! Google Analytics 5 and the Newest Features Want to get started with the latest and greatest version of Google Analytics? Then check out these resources highlighting the new features of Google Analytics 5 plus other minor and major changes to the Google Analytics system this year. 14 Awesome Features in the New Google Analytics V5 – You may have read about this on the Google Analytics Blog or on other blogs that are talking about the new Google Analytics v5, but with this article the author shares 14 awesome features that I love in the new version of Google Analytics. Google Analytics and Social Tracking. Event Tracking and Virtual Pageviews. 4 Google Analytics Goal Types That Are Critical To Your Business.
Tracking pageviews and visitors to see how much traffic you’re getting is incredibly important right? WRONG. Finding out if your website actually helps your business is MUCH more important. Knowing important metrics like: LeadsTrial signupsAccount creationsNewsletter signupsWhite paper downloadsEbook downloads …are really what you should be tracking. Well that’s what we are going to show you today. Google Analytics doesn’t tell you how your business is doing without some additional setup. In Google Analytics, you have four ways to track goals: URLsTimePages/visitEvents Here’s a complete breakdown on how to set up your goals so you can start tracking the metrics that are critical to the success of your business.
Where to Find Google Analytics Goals To start setting up your goals: First name your goal. The “active” or “inactive” options allow you to control whether the goal is functioning. Now we have to make a choice. 1. URL destination goals keep track of specific URLs. Goal Funnels 2. 3. 4. Hacking Google Analytics: Ideas, Tips and Tricks. By Claudiu Murariu Web analytics is a powerful tool made accessible to all of us through awesome free software such as Google Analytics. These tools are designed to satisfy the general needs of every kind of website out there. That’s why website analytics tools, in general, are very good at offering a fundamental overview of traffic data of a site, but not so good when it comes to answering specific questions. To get specific questions answered, sometimes you have to work around limitations of your current software.
As a proof of concept, I’ll present three examples/ideas for gathering more information in conjunction with Google Analytics. The purpose of this article is to present some starting points for your further exploration. Example 1: Where Do Users Come From? Google Analytics (and other web analytics tools) does a great job of telling you the last web page the user clicked on that got him/her to your website. Here is how you could do it better: Below is a sample of such a script. Advanced Segmentation. Avis d’expert : Google Analytics va-t-il révolutionner le marketing à la performance ? par Alexandre Garnier – Tribune e-Business. Les équipes de Google Analytics testent en ce moment la fonctionnalité tant attendue par tous les e-commerçants : celle qui permet de suivre le parcours de l’internaute à travers ses différentes visites sur le site, jusqu’à l’acte d’achat.
Dans la publicité online, quand il s'agit de mesurer la performance, c'est toujours le dernier clic - celui qui précède l'acte d'achat - qui a raison. Les régies d'affiliation et de retargeting qui proposent des modèles à la performance aux e-commerçants (on ne paie que les ventes réalisées sur son site) l'ont bien compris. Elles se sont développées sur ce modèle séduisant, en promettant un risque 0 pour tout investissement publicitaire sur leurs réseaux. Mais ce modèle à la performance créé t-il vraiment de la valeur pour l'E-commerçant ?
Imaginons une aventure dans laquelle nous retrouvons 3 protagonistes : l'E-commerçant Basket.fr, la e-shoppeuse Liza, et les régies Criterium et Webaffi. Le grand mensonge des plates-formes d'affiliation. Google Analytics Demystifies Visitor Behavior With Multi-Channel Funnel Reports. One of the biggest challenges in analyzing conversions to your website is figuring out which channels contributed to a goal conversion.
A new change to Google Analytics now allows you to see when multiple channels contribute to a goal. Last week, Google Analytics announced Multi-Channel Funnels, a new area to Google Analytics conversion reports that allows you to see which campaigns, sources, or channels contributed to a visitor's multi-visit conversion. Most customers don't convert on their first visit to your site. Typical conversions happen after a visitor comes back multiple times, often from different sources. For example, a visitor might discover you from a display ad, browse a bit, then go back from whence they came. Later, while searching, they might follow a PPC ad, remember you, place an item in their cart to come back later.
In that scenario, the direct entry would receive all the attribution for the sale. Google Analytics Multi-Channel Funnels: 5 New Reports. Introducing Google Analytics V5. Broadcast Yourself. Update to Sessions in Google Analytics. Updated: 8/17/11 at 2:10 PM PST Beginning today, there will be a small change in how sessions are calculated in Google Analytics. We think this update will lead to a clearer understanding of website interactions. We also want to explain how these changes might impact your reports. What’s changing? Currently, Google Analytics ends a session when: More than 30 minutes have elapsed between pageviews for a single visitor.At the end of a day.When a visitor closes their browser. If any of these events occur, then the next pageview from the visitor will start a new session. In the new model, Google Analytics will end a session when: More than 30 minutes have elapsed between pageviews for a single visitor.At the end of a day.When any traffic source value for the user changes.
As before, if any of these events occur, then the next pageview from the user will be the start of a new session. How will this affect my Google Analytics data? Update 8/17/2011 2:10 PM PST: 1. 2. Measure Page Load Time with Site Speed Analytics Report. To improve the performance of your pages, you first need to measure and diagnose the speed of a page, which can be a difficult task.
Furthermore, even with page speed measurements, it’s critical to look at page speed in context of other web analytics data. Therefore, we are thrilled to announce the availability of the Site Speed report in the new Google Analytics platform. With the Site Speed report you can measure the page load time across your site.
Uses for the Site Speed Report Content: Which landing pages are slowest? Traffic sources: Which campaigns correspond to faster page loads overall? Visitor: How does page load time vary across geographies? One effective use of the Site Speed report is to measure speed for your most critical pages. Setting up the Site Speed Report By default, page speed measurement is turned off, so you’ll only see 0’s in the Site Speed report until you’ve enabled it.