Every day more and more people join this social network in search of all kinds of information. It has become the most popular and visited consultation medium.
Facebook Video Ads has become a fairly successful alternative in digital marketing if you want to succeed and, above all, with the help of digital media.
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It has been possible to verify, through various theories and practices of digital marketing, that social networks or social media turn out to be fundamental when it comes to disseminating and making our content known.
The IEBS page, in its article "The most used social networks: figures and statistics," indicates that whoever owns a smartphone or computer is always consulting social networks, especially Facebook, and that this is what is currently setting trends.
Hence the importance it represents for brands, and companies, to always be present in this type of social network by making announcements. Since millions of users are always there and you should not waste the opportunity to communicate with them.
Another important factor to highlight is that every day more and more brands or products are aiming to advertise through these media, achieving higher levels of audience, positioning and engagement. This is reflected in the Animal-Inbound Marketing page in its article "Why do social networks help you sell your product?"
One more important factor is you also get the option to add important words before the video ads, to let the user know the best qualities of your product, You can add emojis, fancy cool fonts, etc
So not using these tools would be a devastating way to get further and further behind.
If you manage to use videos, in a proper way, as part of your digital marketing strategy, it can become a key communication tool.
Which will allow you to connect with your potential customers, in addition to giving your company a great boost.
But why does this technique turn out to be so effective? The answer is simple, these days, our pace of life is so fast that we prefer to go online to find solutions for all kinds.
And the main reason is that we want the information to reach us faster and more efficiently.
For this reason, today, the use of videos is the true king as a tool to achieve effective advertising. As stated in his blog Otto Duarte in his article "Facebook Ads for eCommerce in-depth"
By now you must be convinced that Facebook Video Ads is a fundamental and necessary communication strategy for any company.
But, if you still have doubts about it, know these aspects that definitely prove it:
Users prefer to see than read: Susana Galeano, in her article " The number of Internet users in the world exceeds 50% of the population: 4,000 million (2018)" points out that there are statistics that indicate that 60% of the users go to the internet because they prefer to watch a video rather than read content.
In addition, Valeria Landivar assures in the article "24 figures on the importance of video in 2016" published on her blog, that 50% of people state that they retain information better in this way.
Longer permanence on websites: Visits, as well as the permanence of users on pages that contain videos, are multiplied by 6 in relation to those that do not.
It represents a safe bet: Due to the great boom and the search for users of this type of advertising, it is estimated that each time the contents will be based on this format.
The Antonio blog in his article "The 15 digital marketing statistics that triumph in 2018" indicates that because of this 95% of marketing strategies will be focused on this.
They go viral: The Puro Marketing blog in its article "The virilization speed of online videos doubles" , declares that more than 40% of users share videos they see through social networks such as Facebook, quickly going viral.
In growth: Jair López, in his article "Firms increase their sales by up to 60% with digital marketing" published in the blog of the newspaper El Financiero, indicates that there are statistics that express data in relation to which companies started using this tool noticed an increase of at least 40% in your sales.