The Red Bulletin. PHL teens tech-savvy, 60% brand conscious, study says. Today’s Filipino teenager embraces technology – particularly the cellular phone and social networking sites – and, though brand conscious, sees local brands as being at par with imported brands.
The average Pinoy teen also highly values family, religion, and education. This image of the Filipino teen is revealed in “The TRU Study: 2011 Philippines Teen Edition" which was released Thursday by global youth research organization TRU (Teens Research Unlimited), a company under custom market research specialist TNS, a member of the Kantar Group. “The results of the TRU study remind us that the mindsets, preferences and purchasing habits of Filipino teens, whether on brand values, the latest product offerings, or on values and social issues should not be ignored," said TNS Philippines managing director Gary de Ocampo in a press release Thursday.
Favored brands. Perception Vs. Reality: Print's Power in a Digital Age. Samir “Mr.
Magazine” Husni offered statistics and arguments demonstrating the ongoing relevance of print magazines, as well as the futility (at least to date) of trying to turn a print-plus-digital magazine brand into an economically viable digital-only entity. While estimates of the total number of magazines currently sold at retail in the U.S. vary depending on how one defines a magazine, MagNet puts the number at approximately 10,000, noted Husni, director of the Magazine Innovation Center at the Meek School of Journalism and New Media at the University of Mississippi. Husni, who tracks print magazine launches on an ongoing basis, found and purchased 870 new magazine titles in retail stores last year alone, 237 of which launched with regular frequencies (published quarterly or more often).
“I’m seeing no signs of a slowdown,” he reported. Further, the numbers of magazines being folded are considerably smaller than the numbers being launched. Perception Vs. Reality: Print's Power in a Digital Age. Counterculture on Pinterest.
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