ROI
< Management
< rikvanberge
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Companies and brands are finally beginning to fully embrace social media. eMarketer reported in September that 86% of those who responded to a survey of professionals from various industries said they had adopted social technologies. Most said they were using the tools for marketing (57%) and internal collaboration (39%), while almost 30% reported using social technologies for customer service and support: But despite the broad adoption of social media, measuring its effectiveness lags behind. Only 16% of those polled said they measured ROI for their social media programs:
