A/B Split Testing | Multivariate Testing | Case Studies - Visual Website Optimizer - Visual Website Optimizer. SEO Blog from Distilled. Best Practices For Writing For Online Readers. I have less than 30 seconds to capture your attention with this post, so here goes: if you read some, most or all of the next 750 words or so, you will know how to write Web copy that is more useful to readers of your blog or Web site. As we reported yesterday visual content is continuing its steady rise in dominance over written content. But that doesn't mean we should give up on good writing: if anything, it means we need to think harder about how we write for online readers.
Online Readers Are Different Seems pretty obvious, right? But the fact is, many of us still write the same way online as we do for books, magazine articles and other long-form and traditional print mediums. Research hightighted in books like Reading In The Brain shows that online readers use vastly different sections of the brain than offline readers. With offline readers, we can take our time and develop points with long blocks of text and narrative, and with fewer visual elements.
In Plain English, Please. Search Engine Optimization, Online Marketing help and Social Media advice. Six Pixels of Separation - Marketing and Communications Blog - By Mitch Joel at Twist Image. Is your head bleeding? Is your heart bleeding? Here's my thought (and, I say this with full disclosure that I am no IT expert and have limited knowledge of the hacking space beyond a personal interest in better understanding technology - peace and love... peace and love...), but the process of text-based passwords needs to be tossed out.
It just has to happen. We're all still trying to understand what the ramifications are of this nefarious Heartbleed bug is, and what it all means. Right now, some of the most frequently and commonly used online tools and sites are asking all of their users to change their passwords because of this bug. Some of these places are uncertain as to whether or not they have been hit, so changing your password before these services update their own systems with a fix would be a big mistake.
Why this is so important to talk about for marketers? The brands that win are the brands that can be trusted. It's like a full time job to manage this stuff, isn't it? ShareThis | Audience Buying Guide 2011 | Advertising Age. Sharing is the universal language of the Internet. It changes the way the Web is navigated and organized based on how people interact with information and each other.
Due to the ever-evolving nature of the online community, today's consumers are empowered to share at every brand interaction. In 2011, 63.7 percent of U.S. Internet users will access social networks.1 People who spend time on the Web are sharing information with each other, including photos, real-time status updates, news stories and experience with products. It's become the way we communicate and, now, the way we make purchasing decisions.
It seems that traditional advertising alone no longer influences people. When a friend shares information and makes a recommendation, the potential buyer is more likely to become a true customer. For example, according to eMarketer, "Teen girls are hyperconnected and seek immediate feedback from their friends on potential purchases. And so the sharing process begins. Turner / SI Digital Sales. Glam Media . The Pioneer of Vertical Media.