Landing page best practices. The first rule of landing page best practices is this: they are a starting point to help you construct your best first attempt at a landing page.
After that, you need to experiment and let the customers decide what they think is the best converting page for the job. You can use a checklist (tips like those below) or a scorecard to rate your landing page and produce a to-do list of items to fix. Check out our Landing Page Scorecard. With that caveat out of the way, here are some quick general rules of thumb you can apply to your landing pages: 21 Quick Landing Page Tips For some design inspiration on the subject of directional cues, read this post: Designing for Conversion – 8 Visual Design Techniques to Focus Attention on Your Landing Pages For a more detailed exploration of landing page optimization, download our free eBook – 101 Landing Page optimization Tips.
101 Landing Page Optimization Tips. An Opinionated Guide to Conversion Do you have abandonment issues because your landing page bounce rate is through the roof?
Wasting precious time and money on ineffective PPC campaigns? Tired of your boss complaining about how the industry average conversion rate is double what “you” achieved last month? Donʼt know how to fix the problem? Never fear. The tips are broken up into 14 chapters: You can also download the original 101 Tips as a PDF. Chapter 1: The Fundamentals Sticking to the fundamentals can take you from having a terrible landing page to having one that people find hard to poke holes in. Send people to a relevant and targeted pageYour homepage is a mish-mash of goal oriented communication – and usually for good reason. The Noob Guide to Online Marketing (With Giant INFOGRAPHIC) “Get me to page 1 of Google, while emailing our customers a bi-weekly newsletter, engaging influencers on Twitter, maintaining a captive Facebook audience, capturing new leads, and putting out 3 blog posts a week.”
Harsh? Yes. Familiar? Definitely. Everything a Non-Marketer Needs to Take a Business from Zero to Hero Online What you are about to read might be a little shocking. Let the story and the course begin... A typical marketing storyline You’ve just been put in charge of “Internet marketing” at your new sweatshop startup (don’t worry, I live there too - replete with rusty sewing machines and fake Nike stitching patterns). It’s much more than just one job.
With that in mind, I’d like to present you with: Revolutionary study: We prove that tweets do affect rankings. Key Stats Study shows that URLs receive a significant boost in Google rankings when they are shared on TwitterThe effects of this boost seem to level out at around 50 tweets, and the subsequent benefit of gaining additional tweets is minimal until around 5,000 tweetsAfter 5,000 tweets the average ranking of URLs improves considerablyURLs receiving over 7,500 tweets almost always rank inside the top 5 resultsAverage rankings are heavily correlated to the number of tweets about each URL Impact on brands Brands need to be encouraging users to retweet links to commercial pages as part of their social media campaigns, in order to take advantage of the increased rankings that this strategy can deliver.
SEO benefits can help tie social media activity to revenue figures and encourage further investment in the channel. About the study Objective Our aim was simple, to find out whether the amount of tweets to a specific URL affected its ranking on Google. What we did Summary. Link Value Factors. Link Value Factors Explained In the style of SEOmoz' Search Engine Ranking Factors, this page includes the opinions of 17 well respected, international SEO and Link Building professionals on nearly 40 factors that possibly influence the value of a link.
My opinion about each factor has been included into every score as well. Although not every possible influencing factor, nor every possible opinion has been included, this page covers the majority of the factors and is pretty accurate. At least, in my opinion. The idea behind this research was to determine which factors professionals from the field of SEO consider to be of influence on the value of a link and/ or on the potential amount of link juice that a link can pass. Every factor has been rated on a scale from 1 to 5 by the participants: Not of any influence on the value Fractional effect on link value Moterate influence on the link value Strong influence on the link Very strong influencing factor.
Advanced and scalable link building - Iloilo SEO Conference. Www.iacquire.com/pdf/noob-guide-to-link-building.pdf. Www.iacquire.com/pdf/case-studies/MotorSports-an-iAcquire-CaseStudy.pdf. Www.iacquire.com/pdf/case-studies/TravelAdvertiser-an-iAcquire-CaseStudy.pdf. Www.iacquire.com/pdf/case-studies/HomeImprovement-an-iAcquire-CaseStudy.pdf. Www.iacquire.com/pdf/case-studies/GolfRetailer-an-iAcquire-CaseStudy.pdf. Www.iacquire.com/pdf/white-papers/Driving-Search-Traffic-Through-Off-Page-SEO.pdf.