12 Revealing Charts to Help You Benchmark Your Business Blogging Performance [NEW DATA] Most inbound marketers understand that business blogging is a critical part of a comprehensive inbound marketing strategy. But how frequently does a blogger need to publish content in order to make a true dent in their marketing results? Furthermore, how does that vary between B2B and B2C companies, and smaller and larger businesses? Wouldn't it be great to have some blogging benchmarks to go by? You're in luck, my friend, considering HubSpot just released its Marketing Benchmarks From 7,000 Businesses report, which provides helpful benchmarking data gathered from HubSpot's more than 7,000 customers who do inbound marketing every day.
In this post, we've pulled 12 charts and graphs that highlight some valuable blogging benchmarks to help you get on the right track with your business blogging efforts. The Effect of Blogging Frequency on Website Traffic Make a commitment to regularly publishing content to your blog to reap the biggest rewards in terms of website traffic. Not convinced?
Add Engadget Style Hot to Cold Bars - Two Free WordPress Plugins. Engadget is a large gadget / technology related blog and one nice visual touch they use is in their sidebar they show which stories are popular by employing a widget which displays hot stories at the top in red with progressively cooler colors for stories with less comments like so : Looks pretty nice? Well if you’d like to use a similar technique on your blog, there are two free plugins you can use which offer this. They are nrelate Related Content and nrelate Most Popular. In this post we’ll take a look at how to install and configure these plugins. Download nrelate Related Content » Download nrelate Most Popular » Install The Plugins Choose which plugin you’d like (or both) and download, then in your WordPress admin, visit “Plugins” > “Add New” > “Upload” and upload the file. Once they are uploaded, click “Activate” under each plugin.
Configure The Plugins When you’re done choosing these options, click the “Text Gallery” tab at the top and tick the box next to the “Engadget” style and save.
Content Strategy & Storytelling. Content Marketing Round-Up: Highlights from Day 3 of #cmworld. Three Quick Steps for Turning Content into Conversations about Your Business. Content Recycling: A to Z. Www.contentmarketinginstitute.com/wp-content/uploads/2012/04/CMI_Ultimate-Blogging-final.pdf. The Content Marketer's Guide to Web Content. How to Promote and Build Links to your Great Content.
The following is a guest post from Jason Acidre who you should definitly follow via his blog Kaiserthesage and on twitter @jasonacidre Content marketing has been one of the most powerful marketing strategies over the past years and an approach that’s somehow getting more favorable for search engines in seeding great from crap content over the web – proving it’s a force to be reckoned with. Tom Critchlow once said that “Now is the time for content marketing” (he blogged about it last week).
And I strongly agree, and I think most of us do, because it’s simply the best way to make a brand become known for what it’s great at. People will always know and remember you for the things you teach them to do/act on or for a certain value that only you can provide. • Lists • Images/Photos • Articles • Infographics • Interactive Infographics • Videos • Video Infographics • Kinetic Typography • Cinemagraphs • Graphs • Quizzes • Podcasts Created by BlueGlass Interactive Linker Outreach Related Discussions.
7 Reasons Content Marketing is Better Than Link Building. Content marketing and link building both have their merits in the realm of search marketing. However, the tale of the tape reveals that content marketing has a distinct advantage over link building for marketers. Here are seven reasons why. 1. You Can Measure the Value of Content Easier Than you Can a Link I often get asked by clients how much is a link worth? By this they mean what value is it giving to a site? Alternatively, if you create a piece of content for a site, you will know how many links that content has generated, how many social votes it has, how many referral visits it’s got, how much organic search traffic it’s created and which search terms achieved rankings etc.
And more importantly, how much revenue has that content generated you? 2. You are writing content and naturally generating links as a result of writing great content. 3. Hiring good SEOs is hard. However, hiring a good copywriter really isn’t that difficult. 4. Building a strong SEO team really isn’t easy. 5. 6. The Secrets of Scalable Content Production. See also - How to systemise your link building without compromising quality It’s no secret that we recently opened up our content production team to external clients (previously it was a part of Skyrocket that served only our outreach team) but after much persuasion from various clients we decided to look at how we might be able to help brands and other agencies to produce content that people actually want to consume. In this post, I want to cover some of our internal processes and look at how to build a scalable content production process in your organisation. To many content is ‘creative’ and I agree however, behind that creativity needs to be a fundamentally well-oiled process that keeps things flowing.
This isn’t about automating to the point where quality suffers or plotting to squeeze writers fees, it is about adding structure. How to bring scalable content production into your organisation Step 1 – Content Ideas Step 2 – Structured briefs Our form covers: Step 3 – Assign Best Practices. Content Marketing - Think Campaigns Not Just Links, Your Guide to TOFU. Content Marketing is without doubt the most popular member of buzzword bingo at the moment. With updates like Panda and Penguin (easily track all this with SEOMoz's Algorithm Tracker) and the devaluation of low quality links, the role of content in SEO has never been greater. Many of the large SEO agencies are doubling down on their efforts to sell themselves as content strategists, not just SEO consultants, and where the big agencies go, usually everyone else follows. With the next Google Penguin update (dependent on when this post is published, it may have already been released) touted to be "jarring and jolting" for a lot of webmasters, we can expect content marketing's shine to get even greater.
Changing from "build" to "attract" What's being sold as "Content Marketing" - is truly great content that people want to share and link to = hey presto ... you're #Number1inGoogleB*tches. There is more to Content than Links Content Marketing is so much more than getting links. . # Objective 1. 2. How to Put Together an Editorial Calendar for Content Marketing. 21 Types of Content We Crave. Www.allurenewmedia.com/wp-content/uploads/2011/07/Web-Copy-Template-Allure-New-Media.pdf?utm_source=CMI&utm_medium=blog&utm_campaign=web-copy-template. 10 Must-Have Templates for Content Marketers. 50 Lead Generation Posts Your Business Needs You to Read. ...Or they will be after you dig in to these 50 posts on Lead Generation Remember the “good old days” of lead gen when all you needed were flashy red banners, promises of free computers, and sketchy sign up forms? With half a marketing brain, you could make leads fall from the sky.
Thankfully, those ridiculous days are over. Consumers are getting smarter and have high expectations for your brand, and as a marketer, it’s your job to do the wooing. Lead generation is all about connecting brands and audience. If You Love Content, You’re in Luck 1. Solve a key problem, and your customers will like you better. 2. Quit over-thinking your content. 3. Word on the street is that content marketing costs less per lead than paid search. 4. You spend hundred of hours writing blog posts that generate zero leads. 5. Wow your visitors with an all-in-one white paper, webinar, and slide deck. 6. You sat down to start. 7. Time to kick it up a notch! 8. 9. Need one or two lead gen ideas? 10. 11. 12. 13. 14. How to Justify the Cost of Content Marketing.