Derek Halpern: What Actually Matters. By Michael on March 7, 2012 If you don’t put a Halpern Header on your site, it’s probably the dumbest thing that you haven’t done. Derek Halpern is a handsome man. He is also a marketing genius that writes at Social Triggers and the Thesis Statement . You can follow him on Twitter here: twitter.com/ . We recorded the show about a month back. Derek did four interviews that day and still found time to spend an extra half hour with me after the interview. Cool, right? Watch this interview to learn: how to pick battles and win wars on topics you care about (hint: don’t go polar opposite just for the sake of controversy) the Freakonomics approach to building credibility with data how Derek adapted one cool thing he saw at a conference and SUPER CHARGED his blog the unusual result Derek got when he REMOVED social proof how heat maps helped Social Triggers convert at 18% (you can use Neil Patel’s Crazy Egg ) Simple question today: what was the most useful tip you got from this interview?
Michael. WriterViews: Interviews with Successful Writers. I Will Teach You To Be Rich Blog | I Will Teach You To Be Rich. Creative White Board Paint. How to Kick-Start SEO Projects.