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London design firm Berg and advertising agency Dentsu produced this short video, "Media Surfaces: Incidental Media," demonstrating a vision for a future in which media surfaces are everywhere, but are used to be playful, informative and to better connect you to your friends and family:
Most user manuals are worthless. They’re chock full of poorly written text and confusing diagrams. Worse still, the gap between problem and solution is vast because we’re forced to apply a linear format (a guide) to a specific question. Where’s a search box when you need it? But here’s an idea: What if instead of leafing through pages or scrolling through an online manual, you could simply see your way through a task?
Recently, Qualcomm announced an SDK for vision based augmented reality – currently in private beta and open to the public this fall. The Qualcomm augmented reality (AR) bonanza will launch with a $200,000 developer challenge and a SDK that will put vision based augmented reality into the hands of developers without licensing fees. This is a big step forward for augmented reality and a very important move made by an industry giant to support the rapidly evolving AR industry.
Posted on October 17, 2009 by rouli
Mobile hardware/software developer Qualcomm has just released a software kit that will allow developers to build augmented reality applications on Android phones. Though a number of explorations in augmented reality have surfaced over the last year (ranging from gimmicky to moderately useful), what stands out about this release is that where AR applications have to date relied on either QR-code or GPS functionality, Qualcomm’s platform is entirely based on real-time video recognition.
Here is the “world premier” of the ARWave demo – also see on youtube here . Below are the slides from our panel: The Next Wave of AR: Exploring Social Augmented Experiences , with Anselm Hook presenting on “10 reasons Why Ar Not a Flash in the Pan,” Jeremy Hight , spoke on “Augmenting the Map,” Sophia Parafina presented on “Citizen Sensor,” and I presented the “ARWave” project.
I’m a big geek when it comes to the behind-the-scenes number crunching stuff that makes augmented reality happen.
Posted on March 18, 2010 by thomaskcarpenter You’ve probably already seen the video below about GM’s initiative to put an augmented reality HUD on future windshields because its been posted on many sites. The product, as explained, would improve safety in limited vision situations and create useful information for the viewer.
Augmented reality has come a long way in a years time. Last year I got excited by research projects and gimmicky AR webcam advertising, but that quickly faded on the tenth plus iteration. It wasn’t until July that we starting having real AR products in the form of apps. Nearly a year later and still early in the development of the AR ecosystem, we’re seeing a more diverse use of the technology and that has me excited again. So I want to take a moment to go over ten cool things going on right now in augmented reality.