SPLINTERS & OFFCUTS.
www.olympic.org/Assets/OSC%20Section/pdf/2011_2012_Conferences%20addressing%20the%20Olympic%20phenomenon.pdf. Olympics 2012 – Megaevents virtual issue. Olympism in Action - Olympic Values and Programmes. Olympism is a philosophy of life, exalting and combining in a balanced whole the qualities of body, will and mind.
Blending sport with culture and education, Olympism seeks to create a way of life based on the joy found in effort, the educational value of good example and respect for universal fundamental ethical principles. The goal of the Olympic Movement is to contribute to building a peaceful and better world by educating youth through sport practiced without discrimination of any kind and in the Olympic spirit, which requires mutual understanding with a spirit of friendship, solidarity and fair play.
We have six Global Activities: Sport for All, Development through Sport, Women and Sport, Education through Sport, Peace through Sport as well as Sport and Environment. www.iprsc.com/research/city_branding_and_the_olympic_effect_a_case_study_of_beijing.pdf.