Ad Innovations. Status: Fully released Availability: Global Share this page: What it does AdWords Campaign Experiments (ACE) is a tool that allows you to accurately test and measure changes to your keywords, bids, ad groups, ads, placements and more. Currently, the most common way to measure the impact of these types of changes is to do a simple before-and-after analysis. But this type of analysis can often be complicated by events that occur during or between the before and after, including holidays, weekends or changes to user or advertiser behavior.
With ACE you can test and measure changes in real-time by running your experimental campaign alongside your original campaign. We can then tell you whether your Search and Content campaign changes produce significantly different results. Why you'd use it If you use ACE, you'll be able to see how changes to keywords, bids, ad groups and placements affect your campaign performance. AdWords Campaign Experiments - AdWords Help. Optimizely: A/B Testing you'll actually use. Free Personalization and On-site Behavioral Targeting + Segmentation | BTBuckets. Website Optimization & Tracking | Multivariate A/B Testing | Website Testing | Adobe Powered by Omniture. Autonomy Optimost - Revenue Optimization, Segmentation and Targeting, Ad and Keyword Optimization. Website Optimizer. Guide to Website Optimizer. Multivariate Testing, A/B Testing and Landing Page Optimization by SiteSpect.