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Web Analytics Academic Resources

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Www.statsoft.com/Portals/0/Products/Data-Mining/ShortCourseInDataMining.pdf. Predictive Analytics and Statistics Courses. Seminars The general public may view, without charge, seminars presented during the autumn, winter, spring, and summer quarters.

Predictive Analytics and Statistics Courses

Seminars are available the day after each lecture occurs on campus and webinars are available at any time. Topics include: Webinars. STATS202 Data Mining and Analysis. In the Information Age, there is an unprecedented amount of data being collected and stored — by banks, supermarkets, internet retailers, security services, etc.

STATS202 Data Mining and Analysis

So, now that we have all this data, what do we with it? The discipline of data mining and analysis provides crunchers with the tools and framework to discover meaningful patterns in data sets of any size and scale. It allows us to turn all this data into valuable, actionable information. In this course, learn how to explore, analyze, and leverage data. Decision trees Neural networks Association rules Clustering Case-based methods Data visualization Grades based on 3 components: 6 weekly homework assignments, a midterm, and a comprehensive final.

For the midterm and final, you will need a basic calculator which has logarithm functionality. This course is offered for 3 units. This course is typically offered in the autumn quarter.

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Consultant Training. Predictive Analytics Online Training Program - Online Course - E-Learning. 94% of online participants rated the instructor Excellent or Very Good (details) What is predictive analytics? Business metrics do a great job summarizing the past. But if you want to fully leverage big data and predict how customers will respond in the future, there is one place to turn — predictive analytics.

By learning from your abundant historical data, predictive analytics delivers something beyond standard business reports and sales forecasts: actionable predictions for each customer. Obtain Professional Recognition through WAA Certification - Web Analytics Association. The Digital Analytics Association exists to help organizations illuminate and overcome the challenges of data acquisition, exploration, deduction and application.

Obtain Professional Recognition through WAA Certification - Web Analytics Association

The DAA is a not-for-profit, volunteer-powered association, and strives to help individuals become more valuable through education, community, research and advocacy. The science of analysis using data to understand historical patterns with an eye to improving performance and predicting the future. The analysis of digital data refers to information collected in interactive channels (online, mobile, social, etc.). Digital Analytics has become an integral part of core business strategies and maintaining a competitive edge. Digital data started the Big Data meme as it heralded the onslaught of Volume, Variety and Velocity, opening the door to new types of correlative discovery much wider.

Web Analytics Training. Interactive marketing has exploded in popularity and usage, due in large part to its measurability.

Web Analytics Training

In fact, Forrester predicts that U.S. business will spend approximately $953 million on web analytics software in 2014, with an average compound growth rate of 17%.* At the same time, new research from Econsultancy and Lynchpin shows a shift from spending on technology (which decreased from 38% to 30%) to spending on internal staff (which increased from 42% to 53%)** — highlighting a growing need for trained analytics professionals. Digital analytics tools make it possible to track everything from page hits to visitor demographics to advertising ROI. However, the key to success is not just obtaining accurate and plentiful data — it’s knowing how to use that information to your advantage. If you’re not making optimal use of your findings, it could be costing you money, customers and your competitive edge. Advanced Digital Analytics goes beyond the platform. What You’ll Learn. Web Analytics Course: How to Increase Web Traffic. Web Intelligence. Overview Web intelligence is a combination of digital analytics, which examines how website visitors view and interact with a site’s pages and features, and business intelligence, which allows a corporation’s management to use data on customer purchasing patterns, demographics, and demand trends to make effective strategic decisions.

Web Intelligence

As companies expand their reach into the global marketplace, the need to analyze how customers use company websites to learn about products and make buying decisions is becoming increasingly critical to survival and ultimate success. Web Analytics Certification Courses Online. Web Analytics Courses and Training 100% Online - UBC Award of Achievement in Web Analytics. The UBC/DAA Award of Achievement in Digital Analytics is delivered comprehensively in four 100% online part-time courses.

Web Analytics Courses and Training 100% Online - UBC Award of Achievement in Web Analytics

Each course is run over approximately four weeks and participants should plan to spend an average of six to ten hours per week in each course reading case studies and white papers as well as completing online reading, online discussions and independent study. Assessments are based on assignments and individual projects that have scheduled completion dates. Learn more about online learning. Required Courses To obtain a UBC/DAA Award of Achievement in Digital Analytics, you must complete all four required courses. These courses may also be taken individually. Experience with a web analytics reporting tool is recommended, before taking the courses, as the curriculum does not address the "hands on" elements of working with a specific tool. Regular Part-Time Students register for the four courses at their own pace and have two years to complete all courses in the program.

Formation à distance - MRK-6005.