Web Analytics Academic Resources
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Seminars The general public may view, without charge, seminars presented during the autumn, winter, spring, and summer quarters. Seminars are available the day after each lecture occurs on campus and webinars are available at any time.
In the Information Age, there is an unprecedented amount of data being collected and stored — by banks, supermarkets, internet retailers, security services, etc. So, now that we have all this data, what do we with it? The discipline of data mining and analysis provides crunchers with the tools and framework to discover meaningful patterns in data sets of any size and scale. It allows us to turn all this data into valuable, actionable information. In this course, learn how to explore, analyze, and leverage data.
100% of online participants rated the instructor Excellent or Very Good ( details ) What is predictive analytics? Predictive analytics is business intelligence technology that produces a predictive score for each customer or prospect. Each customer's predictive score informs actions to be taken with that customer — business intelligence just doesn't get more actionable than that. Predictive Analytics Applied is a self-paced online course instructed by the founding chair of Predictive Analytics World that covers the following topics:
Beyond Web Analytics Interviews a Certified Web Analyst™
Syllabus | Send Info | Register Online Advanced Digital Analytics Harness the Power of Advanced Digital Analytics Training and Convert Data Into Profits! Interactive marketing has exploded in popularity and usage, due in large part to its measurability. In fact, Forrester predicts that U.S. business will spend approximately $953 million on web analytics software in 2014, with an average compound growth rate of 17%.* At the same time, new research from Econsultancy and Lynchpin shows a shift from spending on technology (which decreased from 38% to 30%) to spending on internal staff (which increased from 42% to 53%)** — highlighting a growing need for trained analytics professionals. Digital analytics tools make it possible to track everything from page hits to visitor demographics to advertising ROI.
Overview Web intelligence is a combination of digital analytics, which examines how website visitors view and interact with a site’s pages and features, and business intelligence, which allows a corporation’s management to use data on customer purchasing patterns, demographics, and demand trends to make effective strategic decisions. As companies expand their reach into the global marketplace, the need to analyze how customers use company websites to learn about products and make buying decisions is becoming increasingly critical to survival and ultimate success. UC Irvine Extension and University of British Columbia Continuing Studies have combined their resources to offer this new certificate program, which provides award-winning education on digital analytics and leading-edge courses on data warehousing, business intelligence, and other business topics. These courses give students a powerful set of skills and knowledge that companies need for growth and success in the 21st century.
100% Web-Based Training Self-Paced Plan | $299/mo Several payment options available Start learning right away. Progress on your schedule, at your own pace Coached Course | $3500