48 Free Social Media Monitoring Tools. Go to the updated version of this post:54 Free Social Media Monitoring Tools [Update 2012] If you want to know what’s happening in the social web you need monitoring tools.
Before you get out your credit card and start to spend money try out some of the free social media monitoring services. This way you get a taste of what is available and if you need paid services. Social Media Analytics: The Small Business Guide to Metrics and Tools. Social media marketing can help to increase brand awareness, allow you to reach out and engage with people who are interested in your products or services and act as a customer care channel and much more.
However it can be difficult to measure exactly what social media is doing for your business. Like other more established channels social media teams need to prove their usefulness to a business, but where to begin? What you should be monitoring.