Ethos3. Duarte Blog. Just a couple more stops until the Death Star. @sean_voegeli Many of our employees live a long way from the office. One of our designers has a particularly hellish trek. Instead of whining about it — or just staring at his phone like the rest of us — he started making it a #creativecommute. Sean Voegeli* is a talented illustrator, avid Instagrammer, and loyal Star Wars fan. First, where can we find your work? What tools do you use? I like Adobe Draw a lot. How has your #creativecommute affected your day? On the way home, it’s a good way to unwind and transition into dad-mode.
How do you decide what to draw? Which comes first, illustration or photo? How long does each piece take to make? Why Instagram? Do you have a favorite piece? “All strollers and droids must enter through the gate please.” And this one. Don’t you dare order a hotdog at this Disneyland stand. Last question, who should we be following on Instagram? So we dare you. Presentation Zen. 6-Minutes Blog. Decker Blog. My friend Jason is a genius. Like many parents across the country, Jason had struggled to explain the price of college to his daughter. Seventeen-year-old Rachel had fallen in love with a school whose tuition is upwards of $60,000 a year. For a while Jason tried to communicate by multiplying that number. “You’re going to graduate with a quarter-million dollars in debt,” he would say. But that strategy never worked. Then Jason changed his approach. With that, his message officially stuck. The technique Jason used is one familiar to those who have taken our Decker Made to Stick Messaging workshops.
As well as Jason used the human-scale principle to communicate the cost of college to his daughter, Wikipedia did him one better. Dear Wikipedia readers: We are the small non-profit that runs the #5 website in the world. There is a lot to love here. Even better is their choice of human scale phrases. This is a savvy, savvy pitch.