Tactics
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Blog Commenting Marketing Strategy … (Stupid, and a complete waste of time!)
Let me just be clear here so there’s no confusion. Commenting on blogs as a means of joining a conversation, or being part of a topic or community, is great. It’s what makes blogs (and blogging!) fun. Given the rash of new blog comment spam that many bloggers are experiencing this week, including myself (grr!)
Here we are just past the halfway mark in 2010 and we’ve tapped into the stream of future marketing planning with our readers for 2011 with a poll. Our question? What 3 online marketing channels & tactics will you emphasize in 2011? The number one answer? Not social media, not email marketing.
SEO Tops Digital Marketing Tactics for 2011 - Online Marketing Blog
The Easy-to-Use Tool that Helps You Build a Breakthrough Blog | Copyblogger
As a digital branding and marketing agency , our company has encouraged, coached, and cajoled clients over the years on the importance of blogging for building traffic, buzz, and organic search. Of course there are a lot of factors that drive success or failure. But among the blogs that succeeded on a huge scale, we noticed two common factors. First, the breakthrough blogs had a strong editorial calendar. And second, they used a thoughtful, strategic approach to managing editorial content.
Mashable’s Spark of Genius series highlights a unique feature of startups. If you would like to have your startup considered for inclusion, see details here . The series is made possible by Microsoft BizSpark.
Manage Your Brand’s Social Media Presence with One App
Brian Solis is principal of Altimeter Group , a leading research-based advisory firm. Brian is also the author of the all-new Engage! , an award-winning guide for businesses to build and measure success in the social web. Follow him on Twitter . As a consumer, you are blasted with the same request over and over: “Follow Us on Twitter, Like Us on Facebook.” Why should I?
14 Best Practices for Long-Term Social Media Success
LinkedIn Gives Brands a Platform to Promote Themselves
LinkedIn is looking to get brands more involved with the site’s users through the launch of a suite of features designed to give them a stronger presence on the business social network. The new features add product and service recommendations to company pages , along with product listings, product multimedia and a recommender module. “Company pages now allow you to showcase recommendations from your customers, and help build your brand virally and credibly on LinkedIn,” said Director of Product Management Ryan Roslansky on the company’s blog. “Each time a LinkedIn member endorses your products or services, their recommendation becomes visible to all of their connections and could spread virally.” Company pages now essentially have three tabs: overview, careers and products. The products tab is where all of this new information is displayed.
Social Media ROI: 5 Steps to Social Media Success
Whether you’re an early adopter or finally fell victim to the hype, there’s a moment after you’ve gotten on Twitter or set up your company’s Facebook page where you ask yourself, “now what?” If you find yourself at that point, you may have already skipped a couple of essential steps to building a social media campaign that will grow your business or non-profit. If you’re looking to create a sustainable, effective social media presence, then follow these five steps to social media marketing success. 1. Clarify Your Business Goals. Getting on Twitter is not a goal, it’s a tactic.
This is a big one. My wife signed up for a newsletter on Ayurveda, thinking she would get some helpful articles and ideas on a topic she was very interested in. All she ever got was a whole bunch of promotional stuff. Now, I know what you’re thinking.
5 Reasons Why No One Is Reading Your Email Newsletter | Copyblogger
6 Challenges to Managing a Brand on the Social Web
This series is supported by IGLOO , a leader in helping organizations improve business processes, increase employee productivity and enhance stakeholder engagement inside and outside the organization using social technologies. As more companies and PR firms attempt to manage their brands using social media, there are just as many opportunities for greatness as there are pitfalls. To broaden our collective understanding of these challenges, we consulted six social media pros with extensive experience in PR, branding and marketing. Each one has gained respect in their respective spheres of work; and each one of them told us about a unique challenge and how to address it. From being transparent to being profitable, from the tools you use today to the ones you’ll need tomorrow, here are six specific challenges to managing your brand on the social web.Maria Ogneva is the Director of Social Media at Attensity , a social media engagement and voice-of-customer platform that helps the social enterprise serve and collaborate with the social customer. You can follow her on Twitter at @themaria or @attensity360 , or find her musings on her personal blog and her company’s blog . When it comes to social media for business, there’s no one-size-fits-all strategy. But to ensure results, you must align it with your overall business objectives and avoid falling for “shiny new objects” simply because they are trendy or hyped.
HOW TO: Better Serve the Social Media Customer
This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business. For all the praise that brand advertisers have for social media, they must be aware that it’s very much a double-edged sword. And for all the free marketing, advertising and brand promotion via Facebook, Twitter, Foursquare, and other platforms used to help build an identity and relationship with your customers, it can just as quickly turn on you and your brand.