Metadata. HOW TO: Optimize a Pre-Existing Google AdWords Account. Shimon Sandler is a search marketing professional. He authors a blog at Shimonsandler.com In this bad economy when many advertisers are slashing their online ad budgets, it behooves us all to review optimization tactics to ensure we make the most of dollars allocated to Search. What do you do when you are handed an AdWords account to takeover? Here's an optimization "how-to" primer for the beginner to intermediate Search marketer. Although, even the advanced Search marketer will benefit from reviewing this information. Search marketing is not set it and forget it. Before making any changes in your account, it's important that you download the correct reports for a specific Time Period to establish a baseline. 1.
The actual keyword searches change from month-to-month, so you'll want to analyze this using keyword software like Wordtracker or Keyword Discovery. This exercise is meant to optimize and freshen up the keyword list. 2. Are all the keywords using Broad Match? 3. 4. 5. 6. A simple picture of Web evolution | Web 2.0 Explorer | ZDNet.com. This picture above shows a simple abstraction of web evolution. The traditional World Wide Web, also known as Web 1.0, is a Read-or-Write Web. In particular, authors of web pages write down what they want to share and then publish it online. Web readers can watch these web pages and subjectively comprehend the meanings. Unless writers willingly release their contact information in their authored web pages, the link between writers and readers is generally disconnected on Web 1.0. The second stage of web evolution is Web 2.0. We don't know precisely what the very next stage of web evolution is at this moment.
A practical semantic web requires every web user to have a web space by himself. In summary, Web 1.0 connects real people to the World Wide Web. At the Top of Google - Download Squad. I haven't met two small business owners in a meeting where one doesn't ask how to get his or her site to the top of the Google search results list. There are transparent reasons for wanting to be first: you get more clicks, your business seems important, clicks convert into business, and your Internet traffic can skyrocket. What's the magic formula for getting to the top? There is no magic formulaDisappointing as it is, there is no single solution to move your site's rank to #1 in Google. Now that you're over that impractical wish, let's find out how you can increase your page rank and stay away from what will get your Web site tossed from consideration.
Optimize your Web site Sometimes called SEO, Search Engine Optimization (or SEM, Search Engine Marketing are related but not the same), is a marketing tool more than it is a technology process (so put it in your advertising budget). People type queries (search terms) into search engines and Google delivers results. Top-Down: A New Approach to the Semantic Web. Earlier this week we wrote about the classic approach to the semantic web and the difficulties with that approach. While the original vision of the layer on top of the current web, which annotates information in a way that is "understandable" by computers, is compelling; there are technical, scientific and business issues that have been difficult to address.
One of the technical difficulties that we outlined was the bottom-up nature of the classic semantic web approach. Specifically, each web site needs to annotate information in RDF, OWL, etc. in order for computers to be able to "understand" it. As things stand today, there is little reason for web site owners to do that. The tools that would leverage the annotated information do not exist and there has not been any clearly articulated business and consumer value. Which means that there is no incentive for the sites to invest money into being compatible with the semantic web of the future. But there are alternative approaches.