Q1 Online Ad Revenues, 1996-2012. Retail eCommerce Spending, Q1 2007-Q1 2012. Internet Marketing Climbs Ad Industry Spending Charts for the US | Blog | OrbitScripts. The Internet advertising market is growing. There’s no doubt about that. The annual amount spent for online advertising in the US climbs higher every year. The latest research from eMarketer.com indicates numbers will top 40 billion dollars in 2014. That’s twice as high as 2009 ad management expenditures, up from 22.7 billion. Pessimistic analysts and Internet naysayers predicted a decrease in online ad revenues in tandem with the generalized global economic decline. So why are we watching online advertising budgets rise while everything else plummets? 2010 saw 221 million people surf the Internet on a weekly basis.
Sure the Internet is not the only place to run ads, so how are traditional ad markets like print, television and radio faring, as the US increasing turns to the Internet for news and entertainment? Money spent on Internet and print ads were almost equal in 2010. Traditionally, the biggest chunks of ad budgets are spent on expensive ad delivery formats on television. The State of Online Advertising & Marketing | Conversion Optimization Research. Most top level executives agree that online channels provide the highest return on investment. Yet there are many challenges to creating a successful online strategy. Developing a comprehensive multidimensional online marketing plan can be expensive, time-consuming and organizationally tricky. As a result, many companies are cautious in allocating budgets to the online space.
The purpose of this whitepaper is to shed some light on current trends in online marketing and advertising as well what the future might hold for the channel. This paper explores: 2007 Online Big WinnersOnline advertising budget allocations compared to other categories of advertisingOnline budget allocationChallenges of moving onlineElements to crafting a successful online strategy Downlaod PDF version of this whitepaper 2007 Online big winners .comScore Networks reported that online retail sales rose to a record 26.2 billion dollars in 2007, an increase of 19% over 2006. 2007 Holiday Season vs.
Why the move online? State of the News Media 2012. New Devices, Platforms Spur More News Consumption A mounting body of evidence finds that the spread of mobile technology is adding to news consumption, strengthening the appeal of traditional news brands and even boosting reading of long-form journalism. But the evidence also shows that technology companies are strengthening their grip on who profits, according to the 2012 State of the News Media report by Pew Research Center’s Project for Excellence in Journalism.
The annual State of the News Media report is a comprehensive analysis of the health of journalism in America, which includes detailed analysis of eight different media sectors as well as an overview that identifies key trends and key findings of the essential statistics about news in the last year. This year’s study also includes special reports on the impact of mobile technology and social media on news. Read the full report on the health of American journalism, which also includes findings on: Chapters of the report: Newspaper Ad Revenues Fall to 60-Yr. Low in 2011. The chart above displays total annual print newspaper advertising revenue (for the categories national, retail and classified) based on actual annual data from 1950 to 2010, and estimated annual revenue for 2011 using quarterly data through the third quarter, from the Newspaper Association of America.
The advertising revenues have been adjusted for inflation, and appear in the chart as millions of constant 2011 dollars. Estimated revenues of $20.7 billion in 2011 will be the lowest annual amount spent on newspaper advertising since $19.5 billion in 1951, exactly 60 years ago. The decline in newspaper ad revenues to a 60-year low is amazing by itself, but the sharp decline in recent years is pretty stunning. Last year's ad revenues of about $21 billion were less than half of the $46 billion spent just four years ago in 2007, and less than one-third of the $64 billion spent in 2000.
Economic Lesson: It's another one of those huge Schumpeterian gales of creative destruction. HT: Sprewell.