Social Media (General)
Heidi Cohen | May 29, 2012 | 2 Comments <a href="http://ad.doubleclick.net/jump/clickz.us/analytics/actionable-analysis;page=article;artid=2165068;topcat=analytics;cat=actionable-analysis;static=;sect=site;tag=facebook;tag=twitter;tag=pr;tag=jwt;tag=emarketer;pos=txt1;tile=8;sz=2x1;ord=123456789?" target="_blank"><img src="http://ad.doubleclick.net/ad/clickz.us/analytics/actionable-analysis;page=article;artid=2165068;topcat=analytics;cat=actionable-analysis;static=;sect=site;tag=facebook;tag=twitter;tag=pr;tag=jwt;tag=emarketer;pos=txt1;tile=8;sz=2x1;ord=123456789?"
The social business movement appears to be in full swing. Over the past weeks, I have read time and time again that 2012 will be the year of social business ( Business Computing World , SXSW , We are social ). In terms of awareness, I totally agree; in terms of achieving our goals, perhaps that is too ambitious in such a short time period.
“Leadership” has changed when a decentralized group of people can take down a government.
BRANDfog’s 2012 CEO, Social Media & Leadership Survey “If social media engagement is a critical component of digital marketing strategies for brands, why is it ignored by the C-Suite and executive leaders?” That question – posed in BRANDfog’s 2012 CEO, Social Media & Leadership Survey – actually answers itself.
In 2007, I wrote an article entitled, “ Social Media is About Sociology Not Technology .”
Brands are spending a great deal of time and energy investing in platforms to get likes or pluses, and not really being social at all. It's been well over 15 years since the social era started. So many brilliant people have been writing, speaking, and sharing case studies over that length of time, that if I only listed a few, I'd miss some really important thinkers.
Machine Readable News service now delivers analytics on up to 50,000 news sites and four million social media sites to enhance trading strategies New York —Thomson Reuters today announced an extension of its machine-readable news offering to include a sentiment scoring service for social media.
4 Social Hub Examples As the number of social networks increases, brands have started to look at ways in which they can bring all their social networks into their brand owned websites. Contrast this with the more common situation where the only reference to social media on the main site are the ubiquitous Facebook, Twitter, LinkedIn and Google+ share buttons.
Social Web entrepreneurs with successful careers just can’t seem to find their way to a happy and boring retirement.
Thingd, a quiet New York start-up founded by entrepreneurial wunderkind Joe Einhorn, is looking to become the biggest player in the nascent social commerce space with a blend of Pinterest, a huge database of objects and a new shopping model that combines discovery, demand and commerce.
<img class="aligncenter size-large wp-image-47115" title="6832136373_2c53bb81cf_o" src="http://www.wired.com/images_blogs/business/2012/02/6832136373_2c53bb81cf_o-660x440.jpg" alt="" width="660" height="440" /> I’m concerned that the social transformation we keep hearing about has a couple of glitches.
Businesses are struggling with how to evaluate the effectiveness of their social media campaigns. Currently, most companies are using a variety of metrics to measure diverse campaigns across multiple departments. These metrics fail to provide an overarching picture of which marketing programs are increasing their revenues.
Over the past several years, the US Army has developed an exemplary program in exploiting numerous social media methods, and done so without a lot of flash, expense, or personnel. They have an engaged audience, numerous followers, and maintained a multi-pronged campaign into all of the major social media networks, including recent beach-heads in Pinterest and Google+. All this, and with a five-person team based in the Pentagon and without spending much in the way of budget too. They are a worthy case study for organizations that are trying to make their own assaults on social media and haven't been as effective. Just look at this slide showing the numbers.
Rebecca Lieb, my colleague at Altimeter Group released a new report, “ Content: The New Marketing Equation Why Organizations Must Rebalance .” The report helps organizations find balance in the creation of effective content strategies while delivering value to stakeholders and consumers and also the bottom line.
You just can’t move for social curation services right now.