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Analysis: With Facebook Places, Location Based Social Gaming Mechanics Offer Broad Opportunities
Facebook Places was released two weeks ago, potentially allowing every Facebook user to make location-based check-ins. What does it mean for game companies? Many of the stories on Places so far have discussed its potential uses as a marketing tool, doling out coupons, promotions and incentives to users who visit real-world businesses at the right time.By WARREN ST. JOHN Published: May 09, 2004 ONE recent sunny morning, in the student center overlooking Washington Square Park, four New York University graduate students wearing brightly colored sheets and sneakers and carrying cellphones gathered for a mission.

