All I really need on a scorcher like today is "Le Fridge. BERLIN. SDC | Sustainable Dance Club | People Planet Party! | Inventors of the Sustainable Dance Floor. Ideo: How to Turn Social Taboos Into Innovative Products | Co.Design. This is the next piece in our PATTERNS series, written by IDEO. Read more from the series here. Social taboos suppress discussion of many details about life: bodily functions, sexual problems, and other socially stigmatizing conditions. Discomfort with these topics compromises our health and short-circuits our quality of life by keeping important information in the dark. Taboos also create social isolation. When forced to navigate forbidden areas, people often find that they have little information and are reluctant to experiment or explore.
From a business perspective, this may translate into untapped opportunities " ? How might your business acknowledge taboos affecting your industry, and turn these constraints into opportunities? TAKE ACTION: Designing for Guilty Secrets 1. 2. 3. 4. THE EVIDENCE: Stories from Around the Globe Gut Feelings People can fail to recognize that they're living with a minor, but ongoing problem. Befriending a New Normal Dysfunctional Vocabulary Playing with Sex. Inventables: Find new materials.