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Idea generation

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Ideation (idea generation) Ideation is the creative process of generating, developing, and communicating new ideas, where an idea is understood as a basic element of thought that can be either visual, concrete, or abstract.[1] Ideation comprises all stages of a thought cycle, from innovation, to development, to actualization.[2] As such, it is an essential part of the design process, both in education and practice.[3] In Ideation: The Birth and Death of Ideas, Douglas Graham and Thomas T. Bachmann propose that methods of innovation include: Problem solution This is the most simple method of progress, where someone has found a problem and as a result, solves it. Derivative idea This involves taking something that already exists and changing it. Symbiotic idea A symbiotic method of idea creation is when multiple ideas are combined, using different elements of each to make a whole. Revolutionary idea A revolutionary idea breaks away from traditional thought and creates a brand new perspective.

Serendipitous discovery. Idea Creation Model. Idea Generator. Tools for creating ideas. Brainstorming. Origin[edit] Advertising executive Alex F. Osborn began developing methods for creative problem solving in 1939. He was frustrated by employees’ inability to develop creative ideas individually for ad campaigns. In response, he began hosting group-thinking sessions and discovered a significant improvement in the quality and quantity of ideas produced by employees.

Osborn outlined the method in his 1948 book 'Your Creative Power' on chapter 33, “How to Organize a Squad to Create Ideas.”[2] Osborn's method[edit] brainstorming activity conducting Osborn claimed that two principles contribute to "ideative efficacy," these being : Defer judgment,Reach for quantity.[3] Following these two principles were his four general rules of brainstorming, established with intention to : Applications[edit] Osborn notes that brainstorming should address a specific question; he held that sessions addressing multiple questions were inefficient. Groups[edit] Variations[edit] Nominal group technique[edit] See also[edit]

Brainstorming - Brainstorming techniques from MindTools. Generating Many Radical, Creative Ideas Brainstorm better with James Manktelow & Amy Carlson. How often have you used brainstorming to solve a problem? Chances are, you've used it at least once, even if you didn't realize it. For decades, people have used brainstorming to generate ideas, and to come up with creative solutions to problems. However, you need to use brainstorming correctly for it to be fully effective.

In this article, we'll look at what it is, why it's useful, and how to get the best from it. What is Brainstorming? Madison Avenue advertising executive Alex Osborn developed the original approach and published it in his 1953 book, "Applied Imagination. " The approach described here takes this research into account, so it's subtly different from Osborn's approach. Brainstorming combines a relaxed, informal approach to problem solving with lateral thinking.

Therefore, during brainstorming sessions, people should avoid criticizing or rewarding ideas. Why Use Brainstorming? Tip: