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Andreea Paul

How to efficiently use A/B testing in order to increase conversion rate. How to use a retargeting software for lead generation. A/B testing and behavioral pop-ups - Two efficient instruments that can help you increase conversion rate. How to decrease your cart abandonment rate with the help of a retargeting software. 3 effective tactics that help you increase conversion rate.

How to increase your conversion rate using marketing automation. 4 tips to keep in mind when using a retargeting software. How to increase conversion rates based on your prospects' online behavior. The four pillars of an efficient conversion optimization strategy. Conversion Optimization Strategy | Retargeting for eCommerce. “Websites that conduct regular tests produce 60% more conversions.” This is the conclusion that most marketing specialists agreed upon. Conversion Rate Optimization (CRO) can have a massive impact on your eCommerce business. Retargeting, the best conversion rate expert for eCommerce businesses, developed an efficient, profit-driven approach to CRO that helps you take your retargeting campaign to the next level. Traffic is what all eCommerce businesses are running for, but traffic combined with CRO is the key to success. Retargeting provides you numerous benefits, using CRO to reduce your costs, save you time and money and increase online sales and conversion rates.

Test everything about your website Every aspect of your website influences your visitors, whether it’s in a positive or a negative manner. The benefit of using A/B Testing and Multitesting The most aesthetically pleasant pages are not always the ones that convert the most customers. How Artificial Intelligence is reshaping eCommerce Personalisation - Retargeting Blog.

Have you ever thought about learning in advance what products your customers would be most likely to buy? What if I told you that you can maximise your profits by doing just that? Wouldn’t that be just great? Personalised and predictive retail is no easy job, but it may come sooner than expected. Imagine you’re clients are about to leave the house to go out for dinner. As they put on their coats, they hear a voice from the kitchen: “It looks like you have only one yogurt left in the fridge and the milk is on sale. eCommerce Personalisation is here to stay eCommerce stores have been around for more than 20 yrs now (Amazon started its first online bookstore in 1995), but these websites have never been as big as they are nowadays. We’re about to enter in the era of convenience business and predictive eCommerce. Retail giants are already using machine-learning algorithms to forecast demand and set prices. What can AI do for your store?

But what does prediction mean? Sell more this Black Friday with Retargeting - Retargeting Blog. In 2015 over $70bn were spent as result of the Black Friday phenomenon. Moreover, the amount of money coming from online spendings had doubled. This is both an opportunity and a challenge in desguise for any store owner. I don’t want to panic you, but Black Friday 2016 is just around the corner… So, the most common problem for you, the store owner, is to make sure that the big amount of visitors coming to your website actually convert into customers. According to statistics, on average, retailers are losing around 60% of total sales to abandoned carts on the website.

More conversions. Now pretend for a moment that a wast majority of your Black Friday visitors convert into customers in an automated fashion with the help of a tool. This is a special trigger dedicated entirely to the most important sales period of the year. offers several templates for you to use, but keep in mind that you can also edit them from the dashboard to better suit your overall website design. Retargeting Platform Update - Retargeting Blog. What is better than a product upgrade, a free one for that matter.

We have worked very hard to bring new functionality to each and every single Retargeting client, in order to help you increase the conversion rate and revenue of your online store. The first improvement comes to the live cart abandonment message which now can be set to trigger a promotional message when someone clicks on the close button of the page. This way you will be certain that a visitor wants to leave your website and not just switching between browsing pages. Visitors will now receive your offers only when they are primed to leave your website. This functionality will be free of charge for every Retargeting user and it can be used by everyone with an active Retargeting account, starting today. Another improvement that we have made to Retargeting is a complete overhaul of the Emails tab included in the platform.

Start your free trial now. Are you ready for Black Friday? - Retargeting Blog. Black Friday Weekend is coming. This holiday period is especially difficult for eCommerce owners faced with the challenge of competing against some of the biggest eCommerce players in the market. But what if I’ll share some tips and tricks to help you better prepare for this period? So, get ready to match your sales strategy with our insights, and gain increased traffic, while making sure that you’ll stand out from the crowd.

Prevent your website from crashing Preparing for huge traffic spikes during Black Friday, and renting more storage and processing power is mandatory in order to prevent your site being brought down. There’s nothing more awful than your website being encumbered by a poor server that can’t manage all the requests of your visitors simultaneously, and cracks under pressure. Push Christmas sales forward A retailer may choose not to take part on Black Friday, instead of waiting to release discounts on Christmas time. Optimize your email strategy.

The Rise of Retargeting in the eCommerce market | Huffington Post. Why Choose Shopify For Your Online Store - Retargeting Blog. There are thousands of eCommerce platforms out there and choosing the right platform for your online business can be a very difficult matter. Having to go through a huge number of pages full of features and explanations, quickly transforms into a chore without benefiting your business in any shape or form. This is why we did all the research and testing ahead of time, and time after time Shopify was between the leaders in many categories. So, why should you choose Shopify? Shopify is one of the largest eCommerce platform in the world and has recently passed the 100.000 active stores milestone. So, it is clear as day that people love using Shopify and many more are joining the platform daily. There is so much to love when it comes to Shopify. Even though Shopify was at the forefront of eCommerce development this doesn’t mean that the current iteration of the platform remains unchanged since its inception.

Why migrate to Shopify? That is why Shopify is offering its services in the cloud. The Difference Between Retargeting and Remarketing - Retargeting Blog. The good thing about our contemporary world is that it offers website owners the possibility to send targeted ads to the people who have already shown interest in their brand. This is possible with the help of online marketing, which uses a lot of technology to create successful PPC, retargeting or remarketing campaigns. The only problem is that the terms used for these online marketing techniques can sound a lot alike each other while they are quite different, and the best example for this is retargeting vs remarketing.

And since these marketing techniques are meant to make our lives easier, let’s shine a light on them for further clarification. Retargeting vs Remarketing Both of these online marketing techniques have one amazing thing in common: they offer marketers the possibility to target the people already interested in a certain product or service. Retargeting Retargeting campaigns create remarkably higher engagement, compared to non-targeted display campaigns. Remarketing. Retargeting for E-commerce Success. Why is E-commerce important? Internet usage is increasing day by day and it is even more prominently featured in everyone’s daily life.

To take the advantage of this cyber networking, the concept of E-commerce was developed. E-commerce is an emerging concept for businesses. In general, terms, E-commerce can be defined as any trading activity, which takes place over the Internet or through any electronic means. It must be noted that ordering and payment can be done online. Related Article: Helpful Feedback: What Customers Like to See in an E-commerce Site Concept Behind Retargeting Retargeting is the best example of using E-commerce principles and bringing them into the 21st century. This is why investing in retargeting now is a very much bright opportunity. Innovation and Creativity in E-Commerce Sales Due to more research and concern about the internet, there are more and more innovations and creativity regarding its usage. Virtual Store. Trust and Reliability Matters A Lot. How to win the Local Search battle - Retargeting Blog.

Location, location, location. There is a lot to learn from this famous marketing mantra. Location is always very important when opening a physical store for example, or when choosing where to live. The same principles extend to the online medium. This article will shed some light over some proven techniques that anyone can use in order to rank better in local search queries.

Localized content Knowing your target audience is key for any business. So, you have a local store with a local audience, right? Communicating with your customers using local language particularities will provide a more direct tone of voice ensuring that you are treating your customers as equals. Optimized website Regardless of the location and modus operandi of a business, it’s still important to have and maintain a well written and optimized website. When optimizing your website for local search, you should keep in mind to use content and design elements developed with your local audience in mind. Local Link Building. Learning from 5 Successful Social Ecommerce and Retail Companies - Retargeting Blog. Retailers and ecommerce companies have long pondered the importance that social media has in driving revenue for their business. Meanwhile, major players in this domain can attest to the efficiency of social media in increasing the lifetime value of their customers.

Last year social media generated more than 30 billion dollars for social ecommerce and retail businesses. Thus, we can clearly say that being a social company definitely pays big time. Now let’s take a look at some of the businesses that are doing incredible things on social media and discover how they got to this high level of social media optimization and strategy. Asos Founded in 2000, Asos has rapidly raised to fame with the help of social media. The Social Media team at Asos currently manages the accounts for all the available key platforms. Instagram is a goldmine for Asos. Macy’s This retailer, currently the 15th largest in the whole of USA, has recently expanded its reach to the global Ecommerce market. Tesco Walmart. How eCommerce Psychology Can Help Your Business - Retargeting Blog. An integral part of being a great marketer is understanding how people think and how they act in some key situations.

It is incredibly hard to create compelling marketing content if you don’t know how how your target audience thinks. Even more so, if you run an eCommerce business, understanding psychology will provide you with key answers and directions towards what should be your next steps in product development, sales, customer service and pretty much all the activities that directly impact your customers. To aid you in your eCommerce endeavors, and boost your sales we have put together a list of key psychological principles that you should take into account when looking to improve your business related activities. eCommerce Psychology Principles Social Proof Social media has become an integral part for every eCommerce business out there.

In order to provide social proof to your visitors you can use the power of reviews in whichever form they may come. Loyalty Scarcity and urgency. How to make your customers promote your business - Retargeting Blog. Customers are the recipients of Goods or services, or products, or ideas, obtained from a seller, vendor, or supplier via a financial transaction or exchange for money or some other valuable consideration. – Wikipedia In my humble opinion this definition is incomplete. In its current state it means that a customer is nothing more than a bottomless sack of money with no other purpose than buying goods/services etc from a company. Instead I would add at the very end of this definition the following: “…and also the drivers of progress and improvement in a company or business”.

This holistic approach that I am putting before you is much more suited for this day and age when customers are taking part in conversations with companies big or small, all around the globe. In this article I will focus only on the improvements that customers bring to marketing and branding, some of the most expensive and time consuming activities for any business. So why not let your customers help? Conclusion. 3 Ways Agencies Can Improve Client Metrics With Retargeting - Retargeting Blog. The key for any marketing agency’s well-being is client satisfaction. That is why agencies are always on the lookout for tools like email or Social Media automation, that provide added value for both the agency and their clients. Moreover, the number of online businesses is on the rise, especially in the Ecommerce market, and the need for marketing agencies with top quality services is at an all time high.

A key factor for this incredible rise is the increase in online sales. For example in the last 5 years the US Ecommerce market registered an 114.1 billion increase in sales. Without further ado, let’s see how avantgarde agencies can increase client results. Provide next level personalization for your Ecommerce clients Nowadays, the full stack agency market is a very crowded one. With retargeting, innovative agencies can provide that key differentiation point currently missing in the market. There are 3 main types of on-site personalization: Action based personalization Product preferences. FAQ, triggers, online marketing, eCommerce, retargeting, A well-written FAQ can help you sell to customers without even being physically present. We’ve realized that an effective FAQ section should be written by your customers, not you. Most business owners and marketers don’t consider FAQs important when it comes to the design of their website sales funnel.

They are often pushed off to the back burner as just something every other website has.Thinking this way is a critical mistake. FAQs should not be written just for the sake of filling space on your website. FAQs are an opportunity to convince cautious buyers. When customers, especially the curious ones, visit your site, they head on to you FAQ page after leaving the home or landing page. Why Do I Need An FAQ Section On My Website? It doesn’t matter what you’re selling. Remember, people are inherently risk-averse, and in order to earn a sale, the content of your website, including the FAQ, needs to overcome the inertia of that risk perception. Think about it from the customer’s point of view:

Softcube competitors. Starting an online shop can be a really challenging experience. Despite what other people thing, there’s a lot of stuff to do, not just set up the site and wait for people to start buying your products or services. Actually, sometimes it can even get a bit frustrating, since even though you have a decent amount of visitors, they barely convert. Fortunately, there’s a great way to get the max out of all your traffic: remarketing. Yes, that’s right! There are a couple of excellent companies on the marketing, offering this type of service, so a beginner can have some difficulties in choosing the best one, but that’s why we’re here. Our first choice would be Retargeting.Biz, as they managed to seduce us with their highly effective triggers. Retargeting.Biz is also offering Email triggers and reminders, like Cart Saver email, Product of Interest email or the inactivity trigger, perfect for bringing back past visitors and transform them into customers.

Oh, and one last aspect! Improve your conversion rate using retargeting landing pages. How to make your delivery options better using retargeting. Remind people about their wishlists using retargeting. 7 ways that facebook retargeting can get you more leads. Watch out, e-Commerce! The new Retargeting.Biz is here! Get Creative with retargeting tools. Upsell your product with retargeting without pushing too hard. Mistakes to avoid when starting a retargeting campaign. Discover how Retargeting can prevent cart abandonment. Granify competitors. How retargeting can help small and medium travel agencies? Desktop ecommerce is not dead - Retargeting Blog. Emotional triggers on mobile - Retargeting Blog. 5 Benefits of Retargeting - Retargeting Blog.

Behavioral targeting - how it works? - Retargeting Blog. Nosto alternatives - Retargeting Blog. 5 types of retargeting any marketer should know - Retargeting Blog. Live triggers - Everything you need to know - Retargeting Blog. 5 types of email triggers you should try - Retargeting Blog. Why your website isn't converting visitors into sales? - Retargeting Blog. Lead nurturing techniques - Retargeting Blog. Landing pages - Retargeting Blog. Are algorithms already reading our emotions? - Retargeting Blog.

Video is the future of content marketing - Retargeting Blog. Maintaining a good relationship with clients - Retargeting Blog. Personalization in E-commerce - Retargeting Blog. Increase conversion rates - Retargeting Blog. How content marketing can help brands - Retargeting Blog. What is Marketing Automation? - Retargeting Blog. Traffic from Social media - Retargeting Blog. Why you need a responsive website design? - Retargeting Blog. 5 reasons why your email marketing campaign doesn’t work - Retargeting Blog. How to handle e-Commerce returns - Retargeting Blog. How triggered emails can increase your sales - Retargeting Blog.

How to Create Clickable Social Media Headlines - Retargeting Blog. Top 5 Email Marketing Campaigns in 2015 - Retargeting Blog. Email Marketing Trends for 2016 - Retargeting Blog. Top 5 videos that will skyrocket your eCommerce conversions - Retargeting Blog. E-Commerce in 2015 - The year in numbers - Retargeting Blog.