There are many types of marketing tactics available today, but none are as effective in generating quick sales in less time than solo ads. If you haven’t heard about what solo ads are, they are a form of email marketing campaign sent to a list of subscribers within a given niche. If you want to use solo ads to drive your conversion rate, here’s how to do it correctly.
1. Know Your Target Audience
Before anything else, it’s important to identify your target customers and only buy lists in your niche. You’ll be wasting money on solo ads targeted towards car buyers if you are selling furniture. This will only prompt them to unsubscribe and report you as a spammer.
2. Create a Cathy Headline
Short yet appealing subject lines are key to generating more clicks. However, don’t try to use misleading headlines just to grab attention. The last thing your customers want is to click on a link that leads to an entirely different product or service.
3. Be Specific
In order to connect with your readers, it’s important to be clear with your intentions. Focus on your offer and be consistent. You email must be simple, conversational, and provide real value to your readers. Keep things easy to understand and limit the use of jargons.
4. Offer a Freebie
Providing your readers with something of value can help build trust early on, pushing them to be more receptive of your future emails. Free courses, discount coupons, and ebooks are just some of the freebies you can give away.
5. Find a Reputable Solo Ad Seller
The beauty of buying solo ads is that you will be tapping on a list of customers who are all warmed up and are ready to buy. A quick Google search will give you tons of solo ad sellers in your niche, but be careful of the scammers. Look for verified customer reviews who can vouch for a company’s reputation.
Good sellers are responsive and helpful, and will even give you suggestions as to how to improve your optin page and other factors that should affect your conversion rate. ResultsInspired is a solo ad specialist which can give you risk-free and high-quality traffic for your marketing needs.