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Three “Must Haves” for a Social Media Policy. As social media use grows in leaps and bounds, CEOs and HR departments everywhere instinctively cringe at the potential time employees could waste perusing Facebook or retweeting on Twitter.

Three “Must Haves” for a Social Media Policy

This can’t be a productive use of work time, or can it? And if social media use is allowed in the work place, how much is too much? No matter the industry, social media is being accessed all around us. As a result, every company must inevitably establish a social media policy. Now where to begin? Positive Presentation. Clear Expectations. Social Networking for Business. Updated April 25, 2011 12:01 a.m.

Social Networking for Business

ET To recognize the huge potential social networking offers for companies looking to improve knowledge sharing and collaboration among their employees, consider these two facts: • About half of company knowledge-management initiatives stagnate or fail. • There are about 131 million U.S. Facebook users between the ages of 18 and 64, and more than 500 million world-wide. That's more than half a billion people using the same kinds of tools so many companies have struggled to put to productive use. In other words, employees already have the skills for more collaboration. Have employees identify areas that would benefit from greater collaboration. Best Practices for Engaging With Consumers Through Social Media. Established rules of communicating with customers are unraveling, driven by a shift in how we use the Internet.

Best Practices for Engaging With Consumers Through Social Media

Emails and corporate websites are fast being replaced by Facebook and Twitter, where customers and employees alike have been liberated from the control of marketing and customer-service reps. While many companies embrace the opportunities in these new two-way communications tools, social media brings a host of new problems, such as how to measure communications and keep employees on message—and in legal compliance. So, new rules are emerging. 5 Tips for Recruiting College Students via Social Media. Dan Klamm is the outreach and marketing coordinator at Syracuse University Career Services.

5 Tips for Recruiting College Students via Social Media

Connect with him on Twitter @DanKlamm. More and more companies are recognizing the value of social media in building their employer brand in the minds of college students. From the Department of State (@DOScareers) to Google (@GoogleStudents) to MTV (@MTVNetworksJobs), organizations across many industries are taking to Facebook, LinkedIn, Twitter, YouTube and blogs to enhance their image and build a pipeline of talent from college campuses.

Some companies instinctively "get it. " 10 Considerations When Creating a Social Media Policy. More and more companies are adopting the Nike philosophy of ‘Just Do It’ when it comes to social media.

10 Considerations When Creating a Social Media Policy

And while there is value in jumping in the water, companies and organizations are increasingly seeing the need for a social media policy that will help employees understand how these tools should be used on behalf of their employer. If your company or organization is considering creating a formal social media policy, here are 10 areas to consider: 1 – Defining what ‘Social Media’ is to your business. You can ask 10 different people what the term ‘social media’ means, and gets 10 different definitions.

HOW TO: Optimize Your LinkedIn Company Profile for Recruiting. This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.

HOW TO: Optimize Your LinkedIn Company Profile for Recruiting

LinkedIn offers companies the ability to provide more information about their organization via their company pages. On a company page, you can include information about your products and services along with information about job opportunities. This is a relatively new feature, relaunched back in November 2010. Several Fortune 500 companies were part of the launch of this new feature including Dell, Eastman Kodak, JetBlue and Microsoft. But company pages are not exclusive to only large businesses — Harvard Business School, Rypple, Squarespace and other well-known, successful organizations have LinkedIn company pages.

Since one of the primary purposes of LinkedIn is career networking, it only seems logical to make sure your company profile is being leveraged as much for recruiting as it is for marketing. The Rules of Social Media Engagement Brian Solis. InShare1,645 A study published in 2010 surfaced a startling statistic, “75 percent of employers say their business has no formal policy instructing employees on the appropriate use of social networking sites on the job.”

The Rules of Social Media Engagement Brian Solis

The report, “Employer Perspectives on Social Networking,” compiled data from 34,000 businesses in 35 countries. Why Your Employees Should Be on Social Media Sites. If you’re like many business owners or managers, you may hesitate to allow your employees to participate on social media sites.

Why Your Employees Should Be on Social Media Sites

What if they spend hours on Facebook instead of working? And what if they say bad things about the company? You may think that the risks outweigh the benefits. Actually, your biggest assets are your employees. If you make them part of your social media presence, they can help build your fan base and their activity may strengthen company loyalty. Have a policy: If you don’t want your staff uploading personal photos all morning, set some ground rules.

According to the OpenDNS 2010 Report, 14.2 percent of companies blacklist Facebook, while only 1.2 percent blacklist Playboy and Pornhub. Connect: Authored by: Untitled.