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Three “Must Haves” for a Social Media Policy. As social media use grows in leaps and bounds, CEOs and HR departments everywhere instinctively cringe at the potential time employees could waste perusing Facebook or retweeting on Twitter.

Three “Must Haves” for a Social Media Policy

This can’t be a productive use of work time, or can it? And if social media use is allowed in the work place, how much is too much? No matter the industry, social media is being accessed all around us. Social Networking for Business. Best Practices for Engaging With Consumers Through Social Media. 5 Tips for Recruiting College Students via Social Media. Dan Klamm is the outreach and marketing coordinator at Syracuse University Career Services.

5 Tips for Recruiting College Students via Social Media

Connect with him on Twitter @DanKlamm. More and more companies are recognizing the value of social media in building their employer brand in the minds of college students. From the Department of State (@DOScareers) to Google (@GoogleStudents) to MTV (@MTVNetworksJobs), organizations across many industries are taking to Facebook, LinkedIn, Twitter, YouTube and blogs to enhance their image and build a pipeline of talent from college campuses. Some companies instinctively "get it.

" They know how to use social media to connect with college students and drive interest in career opportunities. Here are some tips on how companies can optimize their social media presence to attract college students for internship and job opportunities. 1. Nobody likes talking to a logo. Give the people behind your accounts some freedom to inject their own personality, quirks and observations into their updates. 2. 3. Mr. 10 Considerations When Creating a Social Media Policy.

More and more companies are adopting the Nike philosophy of ‘Just Do It’ when it comes to social media.

10 Considerations When Creating a Social Media Policy

And while there is value in jumping in the water, companies and organizations are increasingly seeing the need for a social media policy that will help employees understand how these tools should be used on behalf of their employer. If your company or organization is considering creating a formal social media policy, here are 10 areas to consider: 1 – Defining what ‘Social Media’ is to your business. You can ask 10 different people what the term ‘social media’ means, and gets 10 different definitions. Your employees are no different, you need to define exactly what sites/tools/etc fall under the ‘social media’ umbrella for the purposes of your policy. 2 – Make employees aware of any special communication considerations involving your industry. HOW TO: Optimize Your LinkedIn Company Profile for Recruiting. This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.

HOW TO: Optimize Your LinkedIn Company Profile for Recruiting

LinkedIn offers companies the ability to provide more information about their organization via their company pages. On a company page, you can include information about your products and services along with information about job opportunities. This is a relatively new feature, relaunched back in November 2010. Several Fortune 500 companies were part of the launch of this new feature including Dell, Eastman Kodak, JetBlue and Microsoft. But company pages are not exclusive to only large businesses — Harvard Business School, Rypple, Squarespace and other well-known, successful organizations have LinkedIn company pages.

Since one of the primary purposes of LinkedIn is career networking, it only seems logical to make sure your company profile is being leveraged as much for recruiting as it is for marketing. The Rules of Social Media Engagement Brian Solis. InShare1,645 A study published in 2010 surfaced a startling statistic, “75 percent of employers say their business has no formal policy instructing employees on the appropriate use of social networking sites on the job.”

The Rules of Social Media Engagement Brian Solis

The report, “Employer Perspectives on Social Networking,” compiled data from 34,000 businesses in 35 countries. Does your organization have a formal policy regarding employee use of social media? Perhaps better asked, does your organization offer training, guidelines, and insights to help employees excel in new media on behalf of your business? In the same study, 63% of employers that employed social networking policies reported that those policies improved productivity. Social Media represents the democratization of information and the equalization of influence. While many businesses are attempting to figure out the potential of social media and their voices and roles within relevant networks, many confuse effective engagement with everyday chatter. Training Day 1. 2. 3. Why Your Employees Should Be on Social Media Sites.

If you’re like many business owners or managers, you may hesitate to allow your employees to participate on social media sites.

Why Your Employees Should Be on Social Media Sites

What if they spend hours on Facebook instead of working? And what if they say bad things about the company? You may think that the risks outweigh the benefits. Actually, your biggest assets are your employees. If you make them part of your social media presence, they can help build your fan base and their activity may strengthen company loyalty.

Have a policy: If you don’t want your staff uploading personal photos all morning, set some ground rules. Untitled.