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My Community in A Global Community of Markets

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Whole Foods Market | Whole Foods Market. 4 ways to build your global community. Omer Shai is a serial entrepreneur and the CMO of web-publishing platform Wix. In the past, being an international company meant you had offices, employees and activities across the planet. Today, thanks to the Internet and an ever-flattening world, any startup with a router can go global. Whether tweeting, posting, pinning, blogging, vining, instagramming, or any other socially wonky verb, social media tools are especially effective for reaching new users worldwide and communicating with existing ones.

Yet, surprisingly, most startups are extremely unworldly when it comes to developing their global social media strategy. My company, Wix, is based in Israel, but our main markets were in the U.S., Europe, and Asia. We now communicate with our 36 million+ users in nine different languages. 1. As a non-native English speaker, I credit Google Translate with helping me prepare for countless presentations in English and avoid embarrassment in an even larger number of email correspondences. 2. Home | Global CMO™ The Community. 6 key considerations when taking your insight community global. Do you remember your very first international business trip? Going to another country to do business can be both exciting and daunting. It signals growth in your company—but because of all the differences in doing business globally, it can also be a nerve wracking experience.

The same can be said about taking your insight communities into new countries. Brands with operations around the world need to engage with their customers and prospects wherever they may be. Ensuring that connection takes into consideration local customs, languages and consumer preferences will increase your chances of gathering meaningful insight. This checklist of things to keep in mind will help you get started on the right foot. Language This might feel like a no-brainer, but there are some complexities when it comes to language. It’s very exciting times if you’re thinking about taking your insight community global! We’d love to hear your thoughts about running insight communities around the world.