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rene

Rene Hentschel

Berlin

www.rene-hentschel.de

Product Manager @ Mo'bast, Consultant

Website Dev

Mobile

Developement

Yet despite the multi-billion increases year-over-year, this market still has a way to go. "Although 15 billion sounds large," notes the report's author Howard Wilcox, "it is in fact it a small percentage of total tickets issued -- there is plenty of scope for innovative solutions to penetrate this market." Wilcox sees the next steps for the mobile ticketing industry as encompassing more widespread purchasing via mobile phones and NFC-based ticketing. Over on online marketing site MarketingVOX , they've detailed several real-world examples of mobile ticketing including Southwest Airlines' iPhone app which allows for mobile ticket purchases , the upcoming NBA All-Star Game in Dallas which is offering special tickets to T-Mobile Android phone owners , AMC movie theaters' pilot program for mobile movie tickets , and MovieTickets.com's paperless ticket test in Chicago. Mobile ticketing initiatives benefit both parties, the ticket issuer and the purchaser. Mobile Ticketing Taking Off: 15 Billion Sold by 2014 http://www.readwriteweb.com/archives/mobile_ticketing_taking_off_15_billion_sold_by_2010.php

Online

StartUps

Designing startup metrics to drive successful behavior | For Ent Peeling back another layer, they will tell you that the number of trials is equal to the visitors to the site x the conversion rate of those visitors to trials. They may tell you that the number of visitors was on target, but the conversion rate fell below the previous levels. Peeling back one more level, they may tell you that they ran three major campaigns to drive visitors to the site, as well as relying on the normal levels of word of mouth traffic. They may then reveal the true source of the problem: the ads that they had started running on Facebook were delivering a far lower conversion rate to trials than in prior months. They will then peel back another layer, and tell you that the reason those salespeople missed their targets was because they were not handed the required number of trials from marketing. http://www.forentrepreneurs.com/designing-startup-metrics-to-drive-successful-behavior/

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Hey Rene you have some great pearls there! Do you know you can embed them on your blog? It is as easy as for a video. I have seen your plentyfull pearltree delicious it is a huge storage of pearls. I think it really worth you organize it your own way and you not stay stuck to this delicious taggy way of organizing. by Francois Jun 8

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