How to use the Google "Query Deserves Freshness" or QDF model to your advantage. The Query Deserves Freshness or QDF algorithm was first discussed by Amit Singhal in a New York Times article about the Google Algorithm in June.
During the second half of 2006 Google was trying to figure out a way of showing new content for some “hot” search terms while keeping the more competitive keywords spam free. The issue came to a head when Google Finance was launched and didn’t rank for its own name. Freshness, which describes how many recently created or changed pages are included in a search result, is at the center of a constant debate in search: Is it better to provide new information or to display pages that have stood the test of time and are more likely to be of higher quality? Until now, Google has preferred pages old enough to attract others to link to them.
The problem is that Google has to give more weight to older content to keep the quality of the search results high. THE QDF solution revolves around determining whether a topic is “hot.” From O to 1.4 Million Visitors in 6 Months — What I Learned Building… And no, they’re not the same.
I really like how Robert Rose puts this in context: Content marketers draw on the wall with magic markers, while content strategists use fine pens. This was a follow-up experiment after growing a new website to 100,000 visitors per month — to see if we could do it again, faster. My team and I built a website that nearly broke 100,000 visitors in the first month after launch, and grew to over 350,000 organic visits per month in 6 months. We were operating based on a modified version of my keyword opportunity model — but we also wanted to test a new theory. The thought was that: — With the right keywords— Well researched and developed content— And precision timing we could capitalize on short-term trends and leverage QDF to gain traffic quickly.
The Initial Milestone Our goal was to break 250,000 visitors in 90 days, which we did… sort of — it depends on how you measure visitors; total versus unique. Our Approach Was Simple Getting Started Publishing Prowess Timing Trust. Use Google Analytics to Track Outgoing Gmail Messages. My Resources for Growth Hacking. A week after release, Growth Hacker Marketing is not only a #1 business bestseller on Amazon, but I ended up writing a lot of articles in support of the book.
I also did a fair amount of interviews and videos (some of which are still on their way). Before I go any further, I wanted to everyone for their support and say that I hope you’ve enjoyed the book. If you did, please go review it on Amazon–it makes a difference. Anyway, I thought I would collect them all the articles in one spot for people who wanted to read them or who are looking to get started with growth hacking. Of course there are also the bonuses in the back for the book for anyone who reads it and sends in their request to the email address.
The 5 Phases of Growth Hacking. It’s a spectacular feat.
Right in front of our eyes, a group of marketers helped build billions of dollars of brand equity on products like Facebook, Twitter, AirBnb, StumbleUpon, Zynga, Dropbox, Reddit and LinkedIn. Stunningly, these brands were built without traditional advertising, brand partnerships or celebrity endorsements — in less than a decade. And the people who did it blew off traditional marketing for a new set of strategies that felt more like engineering and product development than a Don Draper strategy. But it worked. Now consider that those brands were only the freshman class. The marketers behind these brands don’t see themselves as such, though. They are “growth hackers.” So how did they do it? It begins with Product Market Fit. Marketing has long been applied after the product is completed. Growth hacking changes this, says Josh Elman, a growth hacker in Twitter’s early days.
Growth hackers try to achieve “Product Market Fit.” What’s one of the biggest signs? 21 Actionable Growth Hacking Tactics. How I Raised $350k as a Solo Founder using these 4 Email Templates.