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According to figures published by Wired.com , TV advertising is still king of the advertising world. It is projected that $60.5 billion out of $140 billion spent on advertising in 2011, will be spent in on TV advertisements. Here is the breakdown by sector: But, while TV is still on top, Internet ads are growing quickly and cannibalizing significant ad market share from television. With DVRs and On Demand, television ads are being fast forwarded and seen by fewer people.
Mobile consumers hate to be interrupted, so make sure your marketing adds value to their lives, says Tim Leake of Hyper Island Editor’s note: “Mobile Matters” is our ongoing series where advertising industry leaders sound off on the top issues, challenges, and opportunities in the fast-moving world of mobile marketing. In this week’s edition of “Mobile Matters” we hear from Tim Leake, Innovation & Partnership Director at Hyper Island , which works with major brands, agencies, and marketers to help them better understand how technology is changing consumer behavior and the marketplace. Tim took on the question, “If you could solve one key challenge for mobile marketers, what would it be?”
by Shiv Singh | 11:45 AM November 10, 2011 Television advertising has undergone significant changes in the last 30 years. However, it is arguably on the verge of its greatest changes ever. From where I sit as the Global Head of Digital at PepsiCo Beverages, charged with navigating our brand's foray into the digital world, I see three big changes:
The greatness of the Internet is disintermediation. Since the 90′s brands and businesses can directly interact with consumers, fans, users. Everything started with email and websites, then came forums and communities, and now it’s time for the social media. Nothing replaced anything: we still have corporate websites, we still have dissemination and conversations on thematic forums, we now have facebook , twitter and google+ . But since the beginning, brands explored creative ways to go beyond banners and sponsorships, and to interact with zero intermediation: they created flash games , fan forums, and facebook pages to test new conversation paradigms, because they understood immediately that visibility on media websites with millions of users is just the first step to create loyalty.