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Jeff Blackwell Do you stay quiet on social media because if you admit that you don’t get it, social media experts look at you like you have three heads? You are not alone. A lot of business owners feel that this marketing tool is beyond their understanding and will remain so. If you secretly feel hopeless or stupid about social media marketing, read on. http://www.openforum.com/articles/if-you-dont-get-social-media-heres-what-to-do-about-it

If You Don’t Get Social Media, Here’s What To Do About It : Marketing :: American Express OPEN Forum

8 Tips To Help Optimize Your Social Networking Pages | IMGrind.com

Always keep something in mind here. Social Networking sites aren’t “advertising sites” they can still be used to lead people into your sales funnels and buying processes. Don’t just make it blatantly obvious or annoying. Whether it’s Facebook, Twitter or any other Social Networking site, you need to be planning processes and outlining strategies which makes creating content FOR your buyers while achieving your goals at the same time. http://www.imgrind.com/8-tips-to-help-optimize-your-social-networking-pages/

Making the Most of Social Media Marketing – Links « Silicon Beac

http://www.siliconbeachtraining.co.uk/free-resources/social-media-marketing-links/ Below you’ll find a comprehensive list of Social Media Tips, Guides, Plugins, Platforms, Analytics Tools, Apps and other great Social Media resources. This list is designed as a reference guide for delegates who have attended our Social Networking training or SEO training courses in Brighton, Sussex – but it would be mean of us not to make it available to everyone.
« Les leviers à utiliser pour tirer le meilleur parti de son référencement se multiplient au fur et à mesure des années. Il suffisait, il y a peu de temps encore, de proposer quelques textes dans ses balises meta pour être positionné dans les moteurs de recherche "classiques" et le tour était joué. Aujourd'hui, la quantité de méthodes qu'il est possible d'utiliser pour favoriser son référencement est quasi infinie. Parmi les derniers leviers apparus, les réseaux sociaux prennent une place de choix. http://www.journaldunet.com/solutions/seo-referencement/reussir-son-referencement-web-2011/le-smo.shtml

Le SMO (Social Media Optimization) - Réussir son référencement Web 2011 - Journal du Net Solutions

1. Trouvez vos alliés Dans un monde idéal, la stratégie sociale d’une société serait 1% des préoccupations de 100% des employés , et certainement pas 100% d’une seule et unique personne. http://www.webketing.fr/guide-des-premiers-pas/les-8-etapes-dune-strategie-social-media-efficace/

Les 8 ?tapes d?une Strat?gie Social Media Efficace | WEBKETING.fr

25 brilliant examples of Facebook brand pages | Econsultancy

http://econsultancy.com/blog/6438-25-brilliant-examples-of-facebook-brand-pages?utm_medium=email&utm_source=newsletter I love to see brands generating innovative, engaging and creative advertising online. Yet, I’m always surprised at how little effort companies put into Facebook from a creative perspective, especially given the noise they make about using the platform and the levels of engagement often put in. Arguably, Facebook does have a static format that needs changing, but it’s not that difficult – or expensive – to come up with some great landing page manipulation through Facebook Markup Language (FBML)...
http://www.slideshare.net/Vanksen/bien-grer-sa-rputation-en-ligne#

Bien gérer sa réputation en ligne (agence Vanksen)

Presentation de l’agence Vanksen (http://www.vanksen.fr) sur le buzz monitoring et la gestion de l’e-reputation des marques. N’hesitez pas à jeter un oeil à notre blog : http://www.
Recently, I've seen a lot of studies about the lack of success of small businesses in social media. In one eMarketer article alone they reference not one but two of them:

Want to Succeed In Social Media? | Web 2.0 Journal

http://web2.sys-con.com/node/1171481
Soren Gordhamer is the organizer of the Wisdom 2.0 Conference , which brings together staff from Google, Facebook, and Twitter with others to explore living wisely in our modern age. Mashable readers can use code ‘ Mashable ‘ for a discount when registering . In the era of social media, our networks are much larger than they have ever been, and we have more ways to communicate with those in them. http://mashable.com/2010/02/08/communication-social-media/

5 Levels of Effective Communication in the Social Media Age