background preloader

How to ?

Facebook Twitter

If You Don’t Get Social Media, Here’s What To Do About It. If you secretly feel hopeless about social media marketing, read on. You'll find a strategy that will get results. November 22, 2011. 8 Tips To Help Optimize Your Social Networking Pages. Always keep something in mind here.

8 Tips To Help Optimize Your Social Networking Pages

Social Networking sites aren’t “advertising sites” they can still be used to lead people into your sales funnels and buying processes. Don’t just make it blatantly obvious or annoying. » The Theory Behind Social Interaction Design Johnny Holland. I view social interaction design as a field that seeks user-centric descriptions of experiences and behaviors on social media, with an eye on emergent social practices.

» The Theory Behind Social Interaction Design Johnny Holland

I see user interactions as occurring between users, mediated by social tools — not as interactions with the tools only. Social practices, in the view of social theory, involve users who know what they’re doing, what’s going on, and how to participate. Making the Most of Social Media Marketing – Links « Silicon Beac. Below you'll find a comprehensive list of Social Media Tips, Guides, Plugins, Platforms, Analytics Tools, Apps and other great Social Media resources.

Making the Most of Social Media Marketing – Links « Silicon Beac

This list is designed as a reference guide for delegates who have attended our Social Networking training or SEO training courses in Brighton, Sussex - but it would be mean of us not to make it available to everyone. We also provide creative courses like Photoshop Training and Leadership and Management Training like PRINCE2 Training and Business Analysis Courses. Enjoy... Tips & Guides Mashable – Twitter Lists, Resources & How-To' 10 Things to Do Before Launching Your Search engine optimization – Wikipedia, the free SEOmoz | 21 Tactics to Increase Blog How to optimise website images from a SEO The Bloggerʼs Guide to Methods of website. Le SMO (Social Media Optimization) - Réussir son référencement Web 2011 - Journal du Net Solutions. « Les leviers à utiliser pour tirer le meilleur parti de son référencement se multiplient au fur et à mesure des années.

Le SMO (Social Media Optimization) - Réussir son référencement Web 2011 - Journal du Net Solutions

Il suffisait, il y a peu de temps encore, de proposer quelques textes dans ses balises meta pour être positionné dans les moteurs de recherche "classiques" et le tour était joué. Aujourd'hui, la quantité de méthodes qu'il est possible d'utiliser pour favoriser son référencement est quasi infinie. Parmi les derniers leviers apparus, les réseaux sociaux prennent une place de choix.

C'est qu'avec les centaines de millions d'utilisateurs de Facebook et Twitter ou les millions de visiteurs uniques de Digg, le marché est plus que tentant pour les responsables marketing de tous bords. Comment tirer parti des réseaux sociaux dans une stratégie globale d'acquisition de trafic et de référencement ? Les 8 ?tapes d?une Strat?gie Social Media Efficace.

« Si vous ne focalisez que sur les outils, et leurs dernières mises à jour, alors vous n’êtes certainement pas un stratège en Social Media ».

Les 8 ?tapes d?une Strat?gie Social Media Efficace

Ça a été la première phrase de Jay Baer lors de sa présentation au #smss10 – où il a donné ces étapes sur lesquelles je base mon article – et pourtant elle avait déjà fait de moi un de ses plus grand fan. C’est en effet un des points qui me tient le plus à coeur: les réseaux sociaux « ne sont qu’un » canal de communication, leurs plateformes et outils ne sont que des supports. 25 brilliant examples of Facebook brand pages. I love to see brands generating innovative, engaging and creative advertising online.

25 brilliant examples of Facebook brand pages

Yet, I’m always surprised at how little effort companies put into Facebook from a creative perspective, especially given the noise they make about using the platform and the levels of engagement often put in. Arguably, Facebook does have a static format that needs changing, but it’s not that difficult – or expensive – to come up with some great landing page manipulation through Facebook Markup Language (FBML)... And some brands are taking advantage of this, to great effect. Here are a few examples from our How to Create Amazing Facebook Pages guide... Here, I’ve skimmed through a few lists of top global brands and have picked 25 of the best. A lot of them are also American, which I also think indicates the current differences in transatlantic-Facebook adoption. 1.Abercrombie & Fitch A&F has a simple advertisement for a current competition. 2.Best Buy 4.Body Shop (USA) 5.Cadillac.

Bien gérer sa réputation en ligne (agence Vanksen) Want to Succeed In Social Media? Recently, I've seen a lot of studies about the lack of success of small businesses in social media.

Want to Succeed In Social Media?

In one eMarketer article alone they reference not one but two of them: Small businesses are not hitting it off with social media, according to an August 2009 study from Citibank. More than three-quarters of US small-business executives surveyed did not find social networks helpful for generating leads or expanding their business.

According to an online survey by Internet2Go and MerchantCircle, 45% of small-business owners use Facebook to promote their business, and 46% have a Twitter account. In total, 53% had created a social network profile. The article goes on to speculate that the lack of time or manpower may be the biggest impediment to success, but I think it runs much deeper than that. 5 Levels of Effective Communication in the Social Media Age. Soren Gordhamer is the organizer of the Wisdom 2.0 Conference, which brings together staff from Google, Facebook, and Twitter with others to explore living wisely in our modern age.

5 Levels of Effective Communication in the Social Media Age

Mashable readers can use code ‘Mashable‘ for a discount when registering. In the era of social media, our networks are much larger than they have ever been, and we have more ways to communicate with those in them. Even if you are not very active on Facebook or Twitter, my guess is that your sphere of communication has expanded significantly in recent years. Who you communicate with and how you communicate has changed radically.

This new connected era brings both opportunities and challenges. In the past we had a set of contacts, all of whom generally knew how to reach us — via phone, e-mail, or regular mail. Social media landscape pour les marketeux.