YouTube. Weekly Top Entertainment Charts - Rentrak Corporation. [Univision and Unimas are owned by Univision Communications, Inc; NBC and Telemundo are owned by NBC Universal; CBS is a division of CBS Corp; ABC is owned by the Walt Disney Company; Fox is owned by Fox Entertainment Group, a unit of News Corp.; ION is owned by ION Media Networks.]
Second-screen click rates top 10 percent, says TVPlus. The impact of Twitter on TV shows. Not so very long ago television producers and film-makers were thrilled if their projects had the "water cooler effect" – that is to say the show, the programme or the film became a topic of conversation or chatter among people in offices, bars or the home.
Nowadays the conversations with the most clout are increasingly taking place among social network communities gathering online to take the "water cooler effect" into the twittersphere and on to the many pages of Facebook. A programme that is trending on Twitter is increasingly a currency of success or failure. Do enough people "like" your show on Facebook? Well, if not, then why not? And will your programme be a recommended "must watch" on the growing number of social network-style online television guides, such as the one offered on Freeview. "Producers watch Twitter as their shows are going out with some trepidation," says Simon Nelson, a former controller of BBC Vision and now an adviser to a variety of media companies.
Report: Social TV. Comprehensive analysis of the Social TV market How one billion TV viewers liking and tweeting impact TV ratings, ad revenue and ARPU - globally Futurescape’s report provides the full context for understanding the Social TV sector Report details: 190 pages of analysis, with 76 tables and figures for instant reference on key Social TV research and data, together with in-depth company profiles of Social TV specialists, such as ConnecTV, IntoNow, Shazam, Viggle and Zeebox.
“Futurescape's Social TV report is great, it allows us to understand how TV is today and how it will be in the near future.” Enrique Martin, EVP Global Product Development Director, Havas Media. 1.65 Billion Likes of TV Shows Indicates Facebook’s Importance to Television. At the TV of Tomorrow conference today in San Francisco, Facebook’s Director of Media Partnerships Justin Osofsky revealed that 275 million users have Liked a TV show on Facebook.
Those that have Like an average of six shows, which means there’s been roughly 1.65 billion Likes of TV shows. 17 of the 100 most Liked Pages represent TV shows. These statistics indicate that TV studios should consider increasing their marketing efforts on Facebook to take advantage of the organic interest in Liking Pages of TV shows. Through Pages, they can strengthen fan loyalty, increase viewership, and sell merchandise. With DVD sales slipping and more viewers moving towards online streaming services such as Netflix and Hulu that earn less for content producers and studios, the TV industry needs to keep fan loyalty high. Liking a TV show has become a common practice — not one reserved for just a show’s biggest fans, causing Facebook Pages to emerge as a powerful medium for increasing this loyalty.
SocialGuide debuts daily social TV rankings. Tweeters More Engaged with TV Shows. Twitter, Facebook Users Discuss Show After Airing at Similar Rate Users said they are more likely to talk about their favorite shows on Twitter and Facebook before and after the show airs rather than during the show.
Of users who talk on Twitter, 62% said they engage before the show airs, 69% after, and 47% during. Of users who talk on Facebook, only 47% engage before the show airs (24% less than Twitter users), 68% after (essentially flat) and 24% during (almost 50% less). Twitter Users More Celeb-focused in TV-related Interactions Twitter users show a stronger celebrity focus than Facebook users in their TV-related interactions with content creators. Informing Friends Top Reason to Share Viewing Info When asked why they share what they’re watching, 77% of social network users said it’s to tell friends what shows they watch.
Fox Dominates Top 10 Social Shows “Smallville” officially aired its final episode at the end of the 2010-2011 season. $12 Billion Social TV Marketing Spend in USA By 2020? According to Jack Myers, who triggered everyone's radar at the first Social TV Summit in Hollywood, California last week, this could very well be the case and a $12 billion market by 2020 for Social TV is possible.
Double that globally, perhaps event triple as the fastest growing TV markets are all outside the USA. How much of that will be new spend and how much will be siphoned off from traditional TV ad spend is up in the air. While America is expected to dominate ad spend in 2013 ($167bn) the five developing markets of China, Russia, Brazil, India and Indonesia will follow, contributing 62% of new ad dollars over the next three years. It's hard to put a tangible number on such a fresh market - and it also depends on a number of things... for instance - what exactly is Social TV? And does that include multiplatform casual gaming (social gaming), tCommerce, micropayments etc. How Twitter Won the Super Bowl — Online Video News. Demand for TV Everywhere Widespread in Western Europe. 30% of Broadband Homes consider Live Multiscreen Service as a Top TV-Service Feature Receiving live TV on a mobile phone, tablet, or computer is a popular feature throughout Western Europe, with 30% of broadband households highly interested in these TV Everywhere services, according to Parks Associates’ recent consumer survey Connected Consumer in Europe.
The international research firm found U.K. broadband households the most interested in receiving live TV on an Internet-connected device, with 36% highly positive on this feature. German broadband households showed the lowest interest, with only 24% selecting multiscreen services as a top feature.