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Nov. 21, 2011 | Broadcast Engineering Advertisement
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How TV programmes are discussed on Twitter (click for larger image). Source: TV Genius Not so very long ago television producers and film-makers were thrilled if their projects had the "water cooler effect" – that is to say the show, the programme or the film became a topic of conversation or chatter among people in offices, bars or the home. Nowadays the conversations with the most clout are increasingly taking place among social network communities gathering online to take the "water cooler effect" into the twittersphere and on to the many pages of Facebook. A programme that is trending on Twitter is increasingly a currency of success or failure.
How is Social TV transforming TV business models? A social revolution is sweeping through the global television industry.
At the TV of Tomorrow conference today in San Francisco, Facebook’s Director of Media Partnerships Justin Osofsky revealed that 275 million users have Liked a TV show on Facebook. Those that have Like an average of six shows, which means there’s been roughly 1.65 billion Likes of TV shows. 17 of the 100 most Liked Pages represent TV shows. These statistics indicate that TV studios should consider increasing their marketing efforts on Facebook to take advantage of the organic interest in Liking Pages of TV shows. Through Pages, they can strengthen fan loyalty, increase viewership, and sell merchandise.
A considerably higher percentage of Twitter users who tweet while watching a TV show discuss the show they’re watching than Facebook users who log in during a TV show, according to May 2011 data from TVGuide.com. The “TVGuide.com User Research Study” indicates 50% of Twitter users discuss a show they are watching, one-third more than the 35% of Facebook users who discuss a show they are watching.
According to Jack Myers, who triggered everyone's radar at the first Social TV Summit in Hollywood, California last week, this could very well be the case and a $12 billion market by 2020 for Social TV is possible.
30% of Broadband Homes consider Live Multiscreen Service as a Top TV-Service Feature Receiving live TV on a mobile phone, tablet, or computer is a popular feature throughout Western Europe, with 30% of broadband households highly interested in these TV Everywhere services, according to Parks Associates’ recent consumer survey Connected Consumer in Europe . The international research firm found U.K. broadband households the most interested in receiving live TV on an Internet-connected device, with 36% highly positive on this feature. German broadband households showed the lowest interest, with only 24% selecting multiscreen services as a top feature.
Applications have dominated the news in the smartphone and tablet worlds for some time but with the advent of “smart TVs” consumers are now rapidly adopting online TV applications that are integrated into their connected TVs with .