Thoughts on the Digital Video Space. The Future of Social TV. Building Co-Viewing Into Your Social Media Strategies. The GetGlue app for iOS allows viewers to "check-in" while watching a show or movie. A recent Yahoo + Razorfish study provided intriguing statistics for content producers and advertisers regarding information consumption of the multiscreen. According to the study, an astonishing eighty percent of all mobile users multitask in front of the TV.
Another statistic that particularly stands out in the study is that an equal percentage of multitasking respondents (38%) agreed or strongly agreed that: 1) using the internet on a mobile tablet or device while watching TV enhances their experience, and, 2) they find using mobile devices while watching TV to be distracting. “It’s like the early days of smartphones where it was remarkable that people were making purchases from sites that were not mobile-optimized,” explains Jeremy Lockhorn. Opportunity knocks. Content producers and advertisers alike should be asking: How effective is your social media integration? Le buzz media. Interview, Actualité média en vidéo : Actu Orange. The Future of Social TV - Mashable Media Summit 2011. The phenomenon of two screen viewing. The 7 Social Media Trends That Will Emerge In 2012. I'm on a plane and when I get up here at 30,000 feet with no internet connection, I tend to become reflective about the industry I work in and start to think about bigger trends out there and what is coming down the line.
As we enter the holiday season, I wanted to cast an eye forward to 2012 and share some of my thoughts about what is coming down the line in terms of innovation and trends in social media. As Mark Zuckerberg says, the pipes have been laid over the last five years for social by connecting everyone, and the next couple of years will see everybody building amazing things on top of all those social layers. It's an exciting time to be in the business and here is what I see happening in 2012. Social TV Convergence A number of factors are coming together at great speed in our living rooms that are going to change the way we watch TV. In short, the internet and traditional television will collide with great force in 2012 and it will shape the way we all consumer media.
How Social Media Is Changing Television As We Know It. Ynon Kreiz, CEO of the Endemol Group, told the crowd at the Digital Life Design Conference in January, “Everyone says that social television will be big. It’s not going to be big – it’s going to be huge!” He added, “Get up, run to your garages, and get to work designing the future of Social TV. Whoever figures it out first will be the Steve Jobs of this generation.” Apparently, someone listened. From hardware such as Apple TV and Roku players to software such as GetGlue and Yidio, concepts are pouring in to the Social TV arena which means that change is on the horizon.
As it is used today, Social TV is a broad term referring to sundry technologies that support social interactions in the context of watching television or consuming TV-related content. In the hardware realm, those could be streaming devices, gaming consoles and internet-connectable Blu-ray players and TVs. Yet many key questions about Social TV remain unanswered. Why Social TV is relevant Look who’s watching It’s up to us. Infographic: How Tablets Affect TV Watching | Yahoo! Advertising Blog. TV+ perspectives on television in words and numbers | Media | Telecommunications, Media & Technology. Background TV+ is Deloitte’s fifth annual report on the current issues impacting the television sector. Deloitte has produced this report as part of its continuing support for the MediaGuardian Edinburgh International Television Festival.
The in-depth research was based on interviews with senior industry executives and a detailed survey of the UK public, researched and produced by Deloitte and surveyed by GfK in June 2011. Key findings In every generation, there is a super medium: the medium around which all others revolve. In this year’s perspectives we look at several key aspects of television to address the question – Can television maintain its super medium status? Chapters include: Download TV perspectives on television in words and numbers (full report) (PDF) The future of the TV experience. What is most interesting, the future of TV or the future of the TV experience? Isn’t it the latter? Which is the stuff that is going to play out inside living rooms and from soft deep couches in front of TV sets the next five to ten years? (I was invited to pitch an article on the topic The future of TV. I wrote this and thought it was good enough to be put on the blog and hopefully spark some responses and further insights from readers).
The future of TV is about what happens when TV content distributes itself to numerous new devices and new situations. The future of the TV experience discusses, and tries to find out how possibly the most social, powerful and engaging TV experience (the one that happens every evening in living rooms in front of television sets) will evolve the next five to ten years. 2.
Think of it this way: Millions of people are willing to pull out their phones and vote on talent based TV shows. The Future of TV: Why Broadcast Needs to Adapt. Ron Frankel is the CEO of Synacor, a leading provider of authentication technology to cable, telecommunication and satellite providers, to power TV Everywhere services. The next time you flip on a television and an Apple commercial airs, think about how far we’ve come in such a short period of time. Innovation is driving a new generation of consumers, and it’s making some media executives nervous. The TV industry is at a turning point, and it’s no surprise that this shift is causing operator and programming executives to aggressively rethink conventional wisdom and come up with new ideas to address changing consumer habits. But predictions that wide swaths of consumers will cut the cord in unison are largely overblown. Instead, the age-old media distribution and viewing models of the past will be combined with industry initiatives like "TV Everywhere," and consumers will view options like Netflix and Hulu as complements, not replacements.
A New Way to Access and Find Content. Rethinking the Television Experience. Have you ever felt it’s harder to find something to watch on television now than it was when there were fewer choices? This can partly be attributed to the dilution of content quality, but a greater problem is that operating a television and discovering content is much more complicated than it used to be. Television, Evolved For fifty years, watching television was as simple as turning on the set and flipping through limited, regularly scheduled programs.
Technological improvements have made this experience easier by eliminating the need to adjust your antenna, introducing remote controls, and adding geographically and topically diverse channels, among other advances. The introduction of the VCR likely represented the first technological advance for television that also introduced significant user confusion. More recently, TiVo and other digital video recorders (DVRs) attempted to integrate the television viewing and recording experience more tightly. New Patterns Some Good First Steps. TV and the internet: Never the twain? The future of pay-television: Breaking the box. The Shift To TV Everywhere. Social TV vs. TV connectée, deuxième partie. Nous avons vu dans la première partie de ce post le double « double mouvement », entre TV et conversation, et réseau sociaux et contenu.
On pressent que l’on a besoin d’intégration. Qui va apporter une solution innovante, fusionnant objet télévision et conversation, conversation et contenu ? Suite de l’article de Jean-Yves Le Moine, de Kidoma, agence spécialisée en production et conseil transmédia Les usages comme nous l’avons vu, vont eux plutôt vers une fusion entre le contenu ( l’objet) et le lieu de la conversation. Intégration Coté TV connectée.
Intégration coté social TV Quel est l’enjeu de la Social TV ? Dans la social TV, on peut définir trois forces en présences : le contenu, le social et la conversation. L’enjeu pour la social TV c’est d’englober, d’intégrer ces trois forces. Quelques pistes se dessinent. La conversation, la distribution seront intégrées à l’acte de création. Quels outils ? Réfléchissons, conceptualisons les outils dont nous avons besoin. Social Media and TV – Who’s Talking, When and What About? Social media continues to influence how consumers interact with brands and share content every day. Increasingly, TV viewers leverage social media as a platform to talk about and engage with TV content.
These conversations are not only opening new channels for consumer engagement with their favorite TV shows and fellow fans alike, but also are providing insight into which viewers are driving the conversations and when. A recent analysis by NM Incite and Nielsen sheds light on which demographics are engaging with TV across social media and highlights some differences in composition between the general social media population and the population on social media sites talking about TV specifically. The social media population overall, skews slightly higher among females (55%), than males (45%).
However, when comparing this demographic split to that of the population on social media sites talking about TV, this split reverses skewing higher among males (55%), than females (45%). Design strategies for connected TV apps. In December 2009 I wrote this thing about TV Apps and how great it would be to have an app ecosystem for Connected TVs. Now there are habsolutely loads of them - Samsung, Boxee, the ill-fated GoogleTV (RIP), the embryonic YouView and even Apple (somewhat vicariously through iOS) are all trying to pull off the App Store model. Unfortunately, it's all a bit shit at the moment. Unfortunately, right now we're still not seeing a single platform successful enough to make this really exciting for designers and developers.
In advance of such a happening, I'd like to provoke some debate about things that might be important when designing apps for the TV. I'd love to know your thoughts on these and welcome any additions. TV doesn't need a can of Social sprayed onto it When I was a kid there were 4 channels and you would simply use the up and down buttons on the remote to see what was on right now.
Admittedly there was never anything good on but is it all that different today? The schedule works. The Marriage of TV and the Web. Shiv Singh, head of digital at Pepsi, makes some points I agree with (and a few I don’t) in his thoughts about the future relationship between TV and the web. One I’m with him on is this: “When TV ads become teasers for digital experiences, the ROI on the investment will improve significantly as the digital experience will stretch out the brand experiences beyond the 30 second clip..
The ROI won’t be measured by the impact that the TV ad has when it’s aired but also by its residual influence on engagement in other mediums in the weeks that follow the airing.” I think this is going to spell a big change for the agency landscape and spell the first real opportunity for digital shops to bite off a larger piece of the advertising pie. Also reminds me of something one of my favorite internet thinkers, Duncan Watts, wrote a few years ago about how brands could use “viral”: Will Social Media Be the New Nielsen for TV Ad Buyers? | Digital. Want to make a show more social? Start with the script — Online Video News.
Is Social Media Killing TV? | Digital. TV and social media are complementary. Social TV – Past, Present and Future Pt. 4. I’m going to wrap up my series on Social TV (Read parts 1, 2 & 3)with a deep dive into three brands who are helping to shape this new territory. Social Guide, Bluefins Labs and Major League Baseball all play different roles in the Social TV universe and therefore each has a unique perspective on where things are headed and who is leading the pack. Sean Casey is the Founder of Social Guide, which ranks all the shows on your TV based on real-time social activity and surfaces the shows that your friends are talking about, so you can find something worth watching – fast. Here’s what he sees: Q1: What networks or shows seem to be really embracing Social TV right now? Last fall Oxygen really was the pioneer with Bad Girls Club – the first series to really push social on a consistent basis.
Since then, NBC’s The Voice has really put Social TV on the map in a big way. Q2: What do you see, if anything, from the 800-pound gorillas Facebook and Google? We hope so. 1. 2. 3. What You Need to Know About 'Social TV' Right Now | Commentary and analysis from Simon Dumenco. The Social TV Decision Engine. Social media might just be the best thing that’s happened to TV.
While you probably think all that tweeting and Facebooking is tearing us away from the flat screen, it’s actually making TV programming even more powerful. Social TV is a hot trend nowadays. Everyone has an opinion; only there’s a tendency to lump any and every TV-related interaction under the banner of “social television.” There are, however, actually three distinct stages of the TV-watching experience: deciding, watching and reviewing, all of which feed off each other in a circular rather than linear pattern.
In this article, I’ll concentrate on deciding. The first part of any TV-viewing experience is always going to be “what should we watch?” At this point, the viewers are taking part in a “lean-in” activity. The ability to gather relevant information from the social Web will be a huge help to anyone wading through the forest of programming that’s currently available. Digital Diva • Social TV - Best Practices [infographic] Harmonic Aftershock: The backstory of Social TV (the book) Stacey and I just announced our book deal to publish Social TV and I am ridiculously excited about this project.
While my obsession for web + TV convergence formally goes back to my days at thoughtbubble productions, in actuality, I’ve always been fascinated by turning media on its side and making things better by connecting them together to create engaging experiences. (Maybe it’s why I loved the Reece’s Peanut Butter Cups TV spots from the 80s so much ;-) Hey, chocolate and peanut butter are both good by themselves but when combined, wow, something magical happens! So how did this book come to be? Creating, producing, and co-hosting Hill Holliday’s TVnext summit easily ranks in my top 3 most fulfilling career experiences, to-date.
Having the chance to bring 19 industry thought leaders together to begin to tackle modern TV trends, head on, was simply awesome. 6 weeks later, I gave a presentation about the social TV trend at Radian6’s #Social2011 conference. What happens next? 3 challenges facing social TV | | FreshNetworks BlogSocial media agency London | FreshNetworks blog. Social TV, or Connected TV as it’s also known, will be an exciting area for marketers in the future as the opportunity for integrating the Internet and social networks offers a whole new dimension to the TV experience. But while large numbers of consumers are already using social channels at the same time as viewing TV broadcasts, there are still several challenges for connected TV, as discussed at a recent Econsultancy round-table event: 1. Consumer adoption Despite a prediction that 28 million connected TVs will have saturated the UK by 2014, the transition to connected TV will have its difficulties.
One concern is that after adopting HD and 3D TV there will be confusion and reluctance from consumers to upgrade their TVs yet again. However, connected TV is already being adopted – DisplaySearch has reported that nearly 20% of all TVs shipped in 2010 included some capability. 2. 3. The Future. Présentation la Télévision Connectée. Téléspectateurs analysés sur les réseaux sociaux. Why Social TV = Open Business. Télévision - Article - La Social TV, ou la "voix" de retour de la télévision. Social TV. How Twitter Won the Super Bowl — Online Video News. The Future of Social TV: It’s Not About the Check-In — Online Video News.
La Social TV. Which TV Show Do You Think Is The Most Social? Tom Sutcliffe: Social media is TV's saviour, not its enemy - Thomas Sutcliffe, Columnists. With the rise of social media, smartphones and tablets, we are about to see an explosion in Social TV.