Analyses et perspectives
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Technology is changing entertainment for better and for worse, according to TV Guide's general manager and executive vice president, Christy Tanner, who spoke at the Mashable Media Summit . SEE ALSO: Social TV: How Content Producers Can Engage Their Audiences in New Ways TV Guide launched Watchlist , a social feature that lets users search online to see where they can find their favorite shows on TV or on other connected devices. Tanner also talked about social media's effects on the TV-watching experience. The Mashable Media Summit in Pictures
The GetGlue app for iOS allows viewers to "check-in" while watching a show or movie. A recent Yahoo + Razorfish study provided intriguing statistics for content producers and advertisers regarding information consumption of the multiscreen. According to the study, an astonishing eighty percent of all mobile users multitask in front of the TV. Another statistic that particularly stands out in the study is that an equal percentage of multitasking respondents (38%) agreed or strongly agreed that: 1) using the internet on a mobile tablet or device while watching TV enhances their experience, and, 2) they find using mobile devices while watching TV to be distracting. “It’s like the early days of smartphones where it was remarkable that people were making purchases from sites that were not mobile-optimized,” explains Jeremy Lockhorn.
I’m on a plane and when I get up here at 30,000 feet with no internet connection, I tend to become reflective about the industry I work in and start to think about bigger trends out there and what is coming down the line. As we enter the holiday season, I wanted to cast an eye forward to 2012 and share some of my thoughts about what is coming down the line in terms of innovation and trends in social media. As Mark Zuckerberg says, the pipes have been laid over the last five years for social by connecting everyone, and the next couple of years will see everybody building amazing things on top of all those social layers. It’s an exciting time to be in the business and here is what I see happening in 2012. Social TV Convergence
Ynon Kreiz, CEO of the Endemol Group, told the crowd at the Digital Life Design Conference in January, “Everyone says that social television will be big. It’s not going to be big – it’s going to be huge!” He added, “Get up, run to your garages, and get to work designing the future of Social TV. Whoever figures it out first will be the Steve Jobs of this generation.” Apparently, someone listened. From hardware such as Apple TV and Roku players to software such as GetGlue and Yidio , concepts are pouring in to the Social TV arena which means that change is on the horizon.
Mobile consumers hate to be interrupted, so make sure your marketing adds value to their lives, says Tim Leake of Hyper Island Editor’s note: “Mobile Matters” is our ongoing series where advertising industry leaders sound off on the top issues, challenges, and opportunities in the fast-moving world of mobile marketing. In this week’s edition of “Mobile Matters” we hear from Tim Leake, Innovation & Partnership Director at Hyper Island , which works with major brands, agencies, and marketers to help them better understand how technology is changing consumer behavior and the marketplace. Tim took on the question, “If you could solve one key challenge for mobile marketers, what would it be?” I think the one key challenge for mobile marketers is to make mobile users care about their messages, because as a mobile user who owns way too many devices, I often don’t.
Background TV+ is Deloitte’s fifth annual report on the current issues impacting the television sector. Deloitte has produced this report as part of its continuing support for the MediaGuardian Edinburgh International Television Festival. The in-depth research was based on interviews with senior industry executives and a detailed survey of the UK public, researched and produced by Deloitte and surveyed by GfK in June 2011.
What is most interesting, the future of TV or the future of the TV experience? Isn’t it the latter? Which is the stuff that is going to play out inside living rooms and from soft deep couches in front of TV sets the next five to ten years?
Ron Frankel is the CEO of Synacor , a leading provider of authentication technology to cable, telecommunication and satellite providers, to power TV Everywhere services. The next time you flip on a television and an Apple commercial airs, think about how far we’ve come in such a short period of time. Innovation is driving a new generation of consumers, and it’s making some media executives nervous. The TV industry is at a turning point, and it’s no surprise that this shift is causing operator and programming executives to aggressively rethink conventional wisdom and come up with new ideas to address changing consumer habits. But predictions that wide swaths of consumers will cut the cord in unison are largely overblown. Instead, the age-old media distribution and viewing models of the past will be combined with industry initiatives like "TV Everywhere," and consumers will view options like Netflix and Hulu as complements, not replacements.
Have you ever felt it’s harder to find something to watch on television now than it was when there were fewer choices? This can partly be attributed to the dilution of content quality, but a greater problem is that operating a television and discovering content is much more complicated than it used to be. Television, Evolved
A FEW years ago, some media executives feared (and many bloggers gloated) that people were abandoning television for the internet. That hasn't happened. The most rigorous studies show that television-watching has not declined—if anything, it has increased. Couch potatoes are learning to multi-task, watching TV while tapping away at their laptops or smartphones.
FIFTEEN years ago nearly all the television shows that excited critics and won awards appeared on free broadcast channels. Pay-television (or, as many Americans call it, “cable”) was the domain of repeats, music videos and televangelists. Then HBO, a subscription outfit mostly known for boxing and films, decided to try its hand at hour-long dramas. What began as an interesting experiment has become the standard way of supporting high-quality programming. Most of the great television dramas that are watched in America and around the world appear first on pay-TV channels.
Consumers are watching more TV today than ever before, but that increased consumption is rapidly changing with the times. According to a new survey from TVGuide.com and paidContent, a good part of the growth in TV usage — among those who are avid TV watchers already — is coming via online content, time-shifting systems and the use of new devices like tablets. But it also revealed some key insights to the business models behind that growth: a lot of users are skipping ads, although a growing number (but not all) of are willing to pay for their content instead. The TVGuide.com Fall 2011 survey generated more than 5,800 responses from TVGuide.com’s 10,000-member research panel and is being released today at paidContent Entertainment in LA.
Television has always been based on two pillars: Destination. From "Must See TV" to your favorite sitcoms on Thursday night, you could always tell what the conversation around the water-cooler was going to be based on the schedule set forth in TV Guide . We do things (like eat supper and get home from work) at a specific time to not miss our favorite shows and share in both the collective moment (that was shared with everyone else watching) and a moment of privacy (as we watch with our blinds closed from the comforts of our couches). TV was never everywhere.
Nous avons vu dans la première partie de ce post le double « double mouvement », entre TV et conversation, et réseau sociaux et contenu. On pressent que l’on a besoin d’intégration. Qui va apporter une solution innovante, fusionnant objet télévision et conversation, conversation et contenu ?
Social media continues to influence how consumers interact with brands and share content every day.