background preloader

Statistics

Facebook Twitter

How Consumers Interact With Brands on Facebook [STUDY] How Agencies Are Spending Online Media Budgets [INFOGRAPHIC] Before the Internet, media agencies planned clients’ campaigns with a fairly straightforward menu of TV, radio, print and outdoor advertising options.

How Agencies Are Spending Online Media Budgets [INFOGRAPHIC]

These days, TV buys still take the largest piece of the global spend, but the share of money going to Internet advertising is rising steeply, and the options for those dollars are multiplying and morphing just as quickly. Twitter, YouTube and Hulu each offer their own menu of customized advertising options, and Facebook ranked as one of the Top 10 online advertising properties earlier this year. And since online ad spending is not yet keeping pace with Americans' time spent on the Internet, the upward trend in spending still has plenty of room to grow.

The End of Demographics: How Marketers Are Going Deeper With Personal Data. Jamie Beckland is a Digital and Social Media Strategist at Janrain where he helps Fortune 1000 companies integrate social media technologies into their websites to improve user acquisition and engagement.

The End of Demographics: How Marketers Are Going Deeper With Personal Data

He has built online communities since 2004. He tweets as @Beckland. Marketers have built a temple that needs to be torn down. Demographics have defined the target consumer for more than half a century — poorly. Now, with emerging interest graphs from social networks, behavioral data from search outlets and lifecycle forecasting, we have much better ways of targeting potential customers. The rise of mass-produced consumer goods also brought the rise of mass-market advertising. HOW TO: Turn Your Resume Into a Gorgeous, Web-Based Infographic. The Web Development Series is supported by Rackspace, the better way to do hosting.

HOW TO: Turn Your Resume Into a Gorgeous, Web-Based Infographic

Learn more about Rackspace's hosting solutions here. A new app called Vizualize.me will instantly turn your LinkedIn profile into a stunning infographic, all through the power of code — no graphic design skills required. Pulling all your career information from your LinkedIn profile via LinkedIn's API, Vizualize.me creates clean graphical representations of your skills, work history and even your connections in an easy-to-scan format that hiring managers and other gatekeepers love. To get the data from text to graphics, Vizualize.me scrapes your positions, education, interests, skills, recommendations and number of connections from your LinkedIn profile, assuming all that data has been entered already.

Then, attributes such as skills are weighted by the level of expertise you've attained and how many years you've been using it. Online Ad Spending to Nearly Double to $50B in 2015 [REPORT] We knew that Internet advertising is on a strong upward trajectory.

Online Ad Spending to Nearly Double to $50B in 2015 [REPORT]

But now analyst firm eMarketer is predicting double-digit growth through 2015. Spending on online ads will hit $50 billion that year — that's almost double last year’s spending figure. The prediction, published Tuesday, comes a month after eMarketer nearly doubled its estimated increase for online ad revenues for 2011 to 20.2%, thanks to a surge in display advertising. U.S. online ad spending hit $26 billion in 2010. The new report assumes a continued growth in search advertising, but also in banner ads from large sites like Yahoo, Google and Facebook. Video will continue to be the fastest-growing format in online advertising, according to eMarketer. Another factor in the rise: a shift in local advertising from newspapers and Yellow Pages to online ads. eMarketer's figures are by no means the only ones. Photo courtesy of iStockphoto, 123render. Nielsen Trust and Advertising Global Report July09.

Global Internet Traffic Expected to Quadruple by 2015 [INFOGRAPHIC] Global Internet traffic is expected to quadruple between 2010 and 2015, according to data provided to Mashable by Cisco.

Global Internet Traffic Expected to Quadruple by 2015 [INFOGRAPHIC]

By that time, nearly 3 billion people will be using the Internet — more than 40% of the world's projected population. On average, there will be more than two Internet connections for each person on Earth, driven by the proliferation of web-enabled mobile devices. Internet traffic is projected to approach 1 zettabyte per year in 2015 — that's equivalent of all the digital data in existence in 2010. Regionally speaking, traffic is expected to more than double in the Middle East and Africa, where there will be an average of 0.9 devices per person for a projected population of 1.39 billion. Latin America is close behind, with a 48% increase in traffic and an estimated 2.1 devices per person among a population of 620 million. Somewhat surprisingly, it is neither mobile phones nor tablets that are expected to grow the most in the next four years.

eMarketer: Online Ad Spending Expected to Accelerate This Year To $31 Billion. Online ad spending keeps ramping up thanks to an upswing in display advertising.

eMarketer: Online Ad Spending Expected to Accelerate This Year To $31 Billion

Social Media Marketing By the Numbers [INFOGRAPHIC] Donny Deutsch, the former adman and talk show host, once recounted a story about a Mitsubishi Super Bowl ad that was tagged with the URL seewhathappens.com.

Social Media Marketing By the Numbers [INFOGRAPHIC]

The ad got 600,000 clicks, Deutsch said, which prompted the carmaker to ask, "Is that good? " Deutsch answered: "We told the client it was great, so it was great! " The Mitsubishi campaign ran almost eight years ago. Have things changed?