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People interact with their favorite brands on Facebook far more than on any other social network, according to a recent study of online consumer behavior. The study , conducted by Constant Contact and research firm Chadwick Martin Bailey, analyzed the behavior of 1,491 consumers ages 18 and older throughout the United States and revealed a number of details about how people interact with brands on the world’s largest social network. When it comes to “Liking” brands on Facebook, the reasons are varied, but for the most part, respondents said they “Like” a brand on Facebook because they are a customer (58%) or because they want to receive discounts and promotions (57%).
Before the Internet, media agencies planned clients’ campaigns with a fairly straightforward menu of TV, radio, print and outdoor advertising options.
Jamie Beckland is a Digital and Social Media Strategist at Janrain where he helps Fortune 1000 companies integrate social media technologies into their websites to improve user acquisition and engagement.
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We knew that Internet advertising is on a strong upward trajectory.
Global Internet traffic is expected to quadruple between 2010 and 2015, according to data provided to Mashable by Cisco .
Online ad spending keeps ramping up thanks to an upswing in display advertising.
Donny Deutsch, the former adman and talk show host, once recounted a story about a Mitsubishi Super Bowl ad that was tagged with the URL seewhathappens.com. The ad got 600,000 clicks, Deutsch said, which prompted the carmaker to ask, "Is that good?" Deutsch answered: " We told the client it was great, so it was great!