How Consumers Interact With Brands on Facebook [STUDY] How Agencies Are Spending Online Media Budgets [INFOGRAPHIC] Before the Internet, media agencies planned clients’ campaigns with a fairly straightforward menu of TV, radio, print and outdoor advertising options. These days, TV buys still take the largest piece of the global spend, but the share of money going to Internet advertising is rising steeply, and the options for those dollars are multiplying and morphing just as quickly. Twitter, YouTube and Hulu each offer their own menu of customized advertising options, and Facebook ranked as one of the Top 10 online advertising properties earlier this year. And since online ad spending is not yet keeping pace with Americans' time spent on the Internet, the upward trend in spending still has plenty of room to grow. Of the money going to online buys, nearly half goes to search and a quarter goes to display. Check out the infographic below for more details on how agencies are allocating online media budgets.
More Business Resources from Mashable: Image courtesy of iStockphoto, ooyoo. The End of Demographics: How Marketers Are Going Deeper With Personal Data. Jamie Beckland is a Digital and Social Media Strategist at Janrain where he helps Fortune 1000 companies integrate social media technologies into their websites to improve user acquisition and engagement. He has built online communities since 2004. He tweets as @Beckland. Marketers have built a temple that needs to be torn down. Demographics have defined the target consumer for more than half a century — poorly.
Now, with emerging interest graphs from social networks, behavioral data from search outlets and lifecycle forecasting, we have much better ways of targeting potential customers. The rise of mass-produced consumer goods also brought the rise of mass-market advertising. Marketers created that buy-in by bucketing people into generations. But now, that entire system has broken down.
Fragmentation is now the norm because the pace of change is accelerating. Marketers have responded by adding more demographic information to the mix, but even that is a losing battle. Social Profile Data. HOW TO: Turn Your Resume Into a Gorgeous, Web-Based Infographic. The Web Development Series is supported by Rackspace, the better way to do hosting.
Learn more about Rackspace's hosting solutions here. A new app called Vizualize.me will instantly turn your LinkedIn profile into a stunning infographic, all through the power of code — no graphic design skills required. Pulling all your career information from your LinkedIn profile via LinkedIn's API, Vizualize.me creates clean graphical representations of your skills, work history and even your connections in an easy-to-scan format that hiring managers and other gatekeepers love. To get the data from text to graphics, Vizualize.me scrapes your positions, education, interests, skills, recommendations and number of connections from your LinkedIn profile, assuming all that data has been entered already. Then, attributes such as skills are weighted by the level of expertise you've attained and how many years you've been using it.
Best of all, the resulting infographic-like resumes are customizable, too. Online Ad Spending to Nearly Double to $50B in 2015 [REPORT] We knew that Internet advertising is on a strong upward trajectory. But now analyst firm eMarketer is predicting double-digit growth through 2015. Spending on online ads will hit $50 billion that year — that's almost double last year’s spending figure. The prediction, published Tuesday, comes a month after eMarketer nearly doubled its estimated increase for online ad revenues for 2011 to 20.2%, thanks to a surge in display advertising.
U.S. online ad spending hit $26 billion in 2010. The new report assumes a continued growth in search advertising, but also in banner ads from large sites like Yahoo, Google and Facebook. Video will continue to be the fastest-growing format in online advertising, according to eMarketer. Another factor in the rise: a shift in local advertising from newspapers and Yellow Pages to online ads. eMarketer's figures are by no means the only ones.
Photo courtesy of iStockphoto, 123render. Nielsen Trust and Advertising Global Report July09. Global Internet Traffic Expected to Quadruple by 2015 [INFOGRAPHIC] Global Internet traffic is expected to quadruple between 2010 and 2015, according to data provided to Mashable by Cisco. By that time, nearly 3 billion people will be using the Internet — more than 40% of the world's projected population. On average, there will be more than two Internet connections for each person on Earth, driven by the proliferation of web-enabled mobile devices. Internet traffic is projected to approach 1 zettabyte per year in 2015 — that's equivalent of all the digital data in existence in 2010. Regionally speaking, traffic is expected to more than double in the Middle East and Africa, where there will be an average of 0.9 devices per person for a projected population of 1.39 billion.
Latin America is close behind, with a 48% increase in traffic and an estimated 2.1 devices per person among a population of 620 million. Somewhat surprisingly, it is neither mobile phones nor tablets that are expected to grow the most in the next four years. eMarketer: Online Ad Spending Expected to Accelerate This Year To $31 Billion. Online ad spending keeps ramping up thanks to an upswing in display advertising. A new forecast from eMarketer puts online ad spending at $31.3 billion this year, up 20 percent. That is double the 10.5 percent growth rate it put out last December for 2011. The new forecast shows online ad spending reaching nearly $50 billion in 2015. What is driving this growth is display advertising. Brand-friendly ad formats such as banner ads, sponsorships, and video ads are all growing even faster than search.
Here’s how that $31.3 billion is estimated to break down in 2011: Search: $14.4 billionBanner ads: $7.6 billionClassifieds: $3 billionVideo ads: $2.2 billionRich media: $1.7 billionLead gen: $1.4 billionSponsorships: $900 millionEmail: $160 million. Social Media Marketing By the Numbers [INFOGRAPHIC] Donny Deutsch, the former adman and talk show host, once recounted a story about a Mitsubishi Super Bowl ad that was tagged with the URL seewhathappens.com.
The ad got 600,000 clicks, Deutsch said, which prompted the carmaker to ask, "Is that good? " Deutsch answered: "We told the client it was great, so it was great! " The Mitsubishi campaign ran almost eight years ago. Have things changed? More Business Resources from Mashable: