Infographic: Gamification Becomes Mainstream. One term we've heard more of this past year is "gamification," the transfer of gaming activities and concepts to more mainstream enterprise software.
Certainly, this isn't new: corporate games have been around for a long time; Maritz (the HR benefits company) has built a wonderful business using many gaming techniques. But this year it seemed that games were everywhere, and not just Foursquare badges and check-ins. E3 2011 Is A Wrap! Startup Jogos. Emerging markets will spend billions on games this year. Gamers are expected to spend billions of dollars in emerging markets this year such as Brazil, Mexico and Russia, according to market researcher Newzoo, based in Amsterdam.
Newzoo’s data shows that gaming is spreading rapidly around the globe, thanks to online play, mobile games, and new ways to pay for games such as free-to-play games with micro-transactions. In Brazil, gamers are expected to spend $2 billion on games in 2011. Online and mobile gaming accounts for 68 percent of time spent gaming and 51 percent of spending. “Brazil is leading Western countries when it comes to the popularity of new game platforms and business models,” said Newzoo chief executive Peter Warman. CHI 2011 Workshop. Overview | Call for Papers | Schedule | Papers | Participants | Organizers Update, April 18, 2011: The paper “Play Society Research Project” by Kuikkaniemi et al. has been replaced with a more recent version (also in the bundle).
The “introductory papers” below are the original extended abstract for the workshop and a workshop paper we organizers wrote to wrap our heads around the term “gamification” – and we sincerely look forward to be challenged on that. We’ve collected all papers in one handy file for your convenience: Bundle of all workshop papers (PDF) Introductory papers. The Future of Gaming: a Portrait of the New Gamers. Latitude Research°