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Através do twitter conheci muita gente que contribui para as mídias sociais e que aprendo e troco informações bem legais. Através deste blog, tenho a oportunidade de compartilhar com vocês!
A global bank executive recently described to us a challenge for our times. It turns out that a customer who normally would qualify for the lowest level of service has an impressive 100,000 followers on Twitter.
Soren Gordhamer is the organizer of the Wisdom 2.0 Conference , which brings together staff from Google, Facebook, Twitter and Zynga along with Zen teachers and others to explore living with awareness and wisdom in our modern age. He is SorenG on Twitter.
If you’re a marketer looking to make more inroads into social media — and who isn’t? — you might want to take a look at the infographic below. SimpliFlying examined the social media practices of big players in the airline industry and found that integrated is better than dedicated.
Looking to break into a social media career?
Shane Snow is co-founder of Contently.com , an “agile publishing” platform for brands-turned-publishers and freelance journalists. Old school SEO pros cover your ears, or be prepared to adapt your craft: Search engines are changing, and social media is a huge part of that change. Bing , Google , and an increasing swath of nimble little search engines like Blekko and DuckDuckGo are incorporating social data into their results.
Targeted online advertising has left many people slightly creeped out by the many ways strangers collect their online data. But a new study suggests that strangers aren't the only people who are likely to collect personal information without your notice. The study , which surveyed more than 1,000 online individuals, found that the percentage of significant others, spouses and parents who admit to digital snooping is significant and — at least among romantic partners — on the rise.
Editor’s note : This guest post is written by Tom Anderson , the former President, founder and first friend on MySpace.
Ron Frankel is the CEO of Synacor , the leading provider of authentication and information management technologies and TV Everywhere services for cable, telecommunication and satellite providers. Today's consumers want TV content not just in the web browser, but on smartphones, tablets, gaming consoles — you name it. However, for "TV Everywhere" (TVE) to succeed, the industry cannot simply offer content on a multitude of devices — it must also ace the viewer’s search and discovery experience.
THIS YEAR, AUDI RAN the first-ever Super Bowl commercial to feature a Twitter hashtag. Did you miss that watershed moment? Don't feel too bad: The hashtag -- #ProgressIs, a take on the carmaker's line "Luxury has progressed" -- flashed on the screen for just a second, near the end of a surreal and entertaining ad that featured millionaires trying to escape from a minimum-security prison, and a cameo by, who else, sax man and Lite-FM staple Kenny G.
Author Affiliations Edited by Ronald L.
Frank Marquardt is director of content strategy at The Barbarian Group , a digital services and creation company.
Location: It’s not just for Foursquare fiends anymore. As bands become more and more adventurous when it comes to integrating tech into their artform, we’re seeing mobile- and location-based technology making an entree into the music world, enhancing the experience for both bands and fans alike.
This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business. One of the most effective, lowest-cost ways to drive traffic and build awareness for your business is through content marketing: creating and distributing relevant content to attract, acquire, and engage your target audience.