Startup | Blog Mídias Sociais. Através do twitter conheci muita gente que contribui para as mídias sociais e que aprendo e troco informações bem legais. Através deste blog, tenho a oportunidade de compartilhar com vocês! ! @idegasperi - Apresente-se: Tarcízio Silva, 22 anos. Formado em Comunicação pela UFBA, fui pesquisador do Observatório de Publicidade em Tecnologias Digitais (UFBA/Propeg) durante o último ano de graduação. Depois de alguns meses com experiência mais prática em uma agência de assessoria (Janela do Mundo) e uma agência de propaganda (Ideia 3) levei à frente, com 3 sócios, um projeto que surgira na faculdade, a PaperCliQ – Comunicação e Estratégia Digital. Todos jovens como eu, buscamos aliar nossos conhecimentos de comunicação digital nessa iniciativa.
@idegasperi - As mídias sociais são realmente uma revolução. @tarushijio: O Brasil, devido aos seus já 65 milhões de usuários, tem produzido bastante coisa bacana. Do lado da prática da comunicação online por agências, há também muitas discrepâncias. What's Your Social Media Strategy? A global bank executive recently described to us a challenge for our times. It turns out that a customer who normally would qualify for the lowest level of service has an impressive 100,000 followers on Twitter. The bank isn’t doing much yet with social media and has no formula for adapting it to particular customers, but the executive still wondered whether the customer’s “influence” might merit special treatment.
It’s the kind of perplexing question many companies face as they formulate their thinking about social media. To understand how businesses are approaching the challenge, we analyzed strategies and practices at more than 1,100 companies across several industries and continents, and conducted in-depth interviews with 70 executives who were leading social media initiatives. Our research revealed four distinct social media strategies, which depend on a company’s tolerance for uncertain outcomes and the level of results sought. The “predictive practitioner.” 3 Pressing Questions Facing the Future of Social Media. Soren Gordhamer is the organizer of the Wisdom 2.0 Conference, which brings together staff from Google, Facebook, Twitter and Zynga along with Zen teachers and others to explore living with awareness and wisdom in our modern age.
He is SorenG on Twitter. The conversation about social media in our society is shifting significantly. We're no longer asking questions like, “Will people use social media?” Or “Are sites like Facebook and Twitter simply trends that will soon lose steam?” After billions of tweets and 600 million people on Facebook, it’s settled: People want to share online. And with Facebook moving toward a $100 billion valuation, there is money to be made.
The emerging conversation is not if we will be connected but is instead, “How can we effectively and productively connect?” New paradigms are beginning to emerge as user habits shift toward greater relevancy. 1. How do we live continually connected without being continually distracted? 2. Three elements are important here. 3. The Case Against Having a Social Media Department [INFOGRAPHIC] If you’re a marketer looking to make more inroads into social media — and who isn’t? — you might want to take a look at the infographic below. SimpliFlying examined the social media practices of big players in the airline industry and found that integrated is better than dedicated. What’s the difference? An integrated staff means multiple people working together without a "social media department. " As the infographic shows, airlines with an integrated model tend to perform better than those with a dedicated staff.
Click here for a video narration of this infographic. Image courtesy of Flickr, davipt. What Does It Take To Be a Social Strategist? [INFOGRAPHIC] Looking to break into a social media career? Here's pretty much everything you need to know about the job and the people who do it every day. Nearly 80% of corporations use social media, so there's plenty of opportunity for aspiring strategists — especially as the other 20% get on board.
Step 1: Get a Twitter account — 100% of social media managers represented in the survey have one, and you have to know the lay of the land if you're going to innovate and build a brand on said land. Step 2: Be ready to wear many hats. When it comes to social media, there's a lot to tackle, including crafting actual posts, analyzing metrics, training and managing a team, spearheading campaigns, working with agencies and managing a budget. Want to know if you're cut out for it? Every week we post a list of social media and web job opportunities. SEO Manager at TIG Global in Chevy Chase, MDProject Manager at OMD in New YorkWeb Developer at Design at Work in Houston. What The F**K is Social Media? How Social Media Affects Content Relevance in Search.
Shane Snow is co-founder of Contently.com, an “agile publishing” platform for brands-turned-publishers and freelance journalists. Old school SEO pros cover your ears, or be prepared to adapt your craft: Search engines are changing, and social media is a huge part of that change. Bing, Google, and an increasing swath of nimble little search engines like Blekko and DuckDuckGo are incorporating social data into their results. This is potentially great news for new businesses trying to achieve visibility in search. It’s less great news for sites that rely heavily on link buying (illegal, but hard to catch), producing huge volumes of borderline-useless content (long-tail, content farm approach), or just really old domains (previously an SEO trump card).
Both Bing and Google admitted in interviews that their search results are positively affected by social signals, such as tweets, Facebook Likes, and +1s. SEE ALSO: How User-Generated Content Is Changing SEO Search Engines Adapt to Survive. How Your Customers' Social Circles Influence What They Buy, What Th... 37% of Married People Say They've Digitally Snooped on Their Spouses.
Targeted online advertising has left many people slightly creeped out by the many ways strangers collect their online data. But a new study suggests that strangers aren't the only people who are likely to collect personal information without your notice. The study, which surveyed more than 1,000 online individuals, found that the percentage of significant others, spouses and parents who admit to digital snooping is significant and — at least among romantic partners — on the rise.
It was commissioned by consumer electronics search engine and review site Retrevo. About 33% of respondents admitted to checking a significant other's email or call history without their partner's knowledge at least once. Parents, however, were the worst online snoopers. "Consumers may have just as much to fear from people they know than big corporations," reads the study's conclusion.
Do these results surprise you? How To Build An Audience On The Internet: The Kevin Rose School Vs. The Fred Wilson School. Editor’s note: This guest post is written by Tom Anderson, the former President, founder and first friend on MySpace. You can now find Tom on Facebook, Twitter, and Google+ What kind of content creator are you? Kevin Rose or Fred Wilson? Blogging or “self-publishing” in any form was supposed to democratize and revolutionize the media industry. Content creators no longer needed mainstream platforms to get their voices heard.
Three days ago, Kevin Rose posted this on Google+: “Decided to forward to my Google+. Kevin’s decision was made rapidly, and may well be reversed when it suits his needs. Where to host your content is a tricky issue. And again, this is not just an issue for bloggers. Phrasing the issue in a new way, and perhaps a better way is: Should a content creator go to his audience, or should he expect his audience to come to him? In the offline world, most writers would never think to publish their own magazine or newspaper. Why Metadata Will Define the Future of TV. Ron Frankel is the CEO of Synacor, the leading provider of authentication and information management technologies and TV Everywhere services for cable, telecommunication and satellite providers. Today's consumers want TV content not just in the web browser, but on smartphones, tablets, gaming consoles — you name it. However, for "TV Everywhere" (TVE) to succeed, the industry cannot simply offer content on a multitude of devices — it must also ace the viewer’s search and discovery experience.
Enter, metadata. Metadata is the in-depth descriptive information about programming that includes title, storyline, cast, genre, release date, images and more. Competitive Advantage Through Comprehensive Search & Discovery Google changed the game on how we interact with online content. Comcast and other cable giants have another advantage: their access to licensed video content online and the ability to power content playback. The Social Viewing Experience and the Future. Does Social Media Have A Return On Investment? Ssrn-id1863466.pdf (objeto application/pdf) 38 New Digital Media Resources You May Have Missed. Aaaaand...we're back! The list might seem intimidating, but this week's roundup of top Mashable features will ultimately save you loads of time otherwise spent scouring the web for tech resources.
We've compiled the past week's features, how-tos and insights into a handy little package — and it's just for you. Presenting everything from geeky galleries to thoughtful think pieces, this handy guide is here to help. Editors' Picks 15 Beautiful and Creative QR Codes [PICS]Creative QR codes can entice consumers into scanning them. Social Media Our Favorite YouTube Videos This Week: The Heat Wave EditionWe still have a least another month of this weather on the mirage-laden horizon.Top Twitter Trends This Week [CHART]For those of you who are tired of seeing Justin Bieber top these charts, take heart.
For more social media news and resources, you can follow Mashable's social media channel on Twitter and become a fan on Facebook. Tech & Mobile Business & Marketing Image courtesy of Flickr, webtreats. Tracing information flow on a global scale using Internet chain-letter data. Author Affiliations Edited by Ronald L. Graham, University of California at San Diego, La Jolla, CA, and approved January 25, 2008 (received for review September 6, 2007) Abstract Although information, news, and opinions continuously circulate in the worldwide social network, the actual mechanics of how any single piece of information spreads on a global scale have been a mystery.
Here, we trace such information-spreading processes at a person-by-person level using methods to reconstruct the propagation of massively circulated Internet chain letters. We find that rather than fanning out widely, reaching many people in very few steps according to “small-world” principles, the progress of these chain letters proceeds in a narrow but very deep tree-like pattern, continuing for several hundred steps. This suggests a new and more complex picture for the spread of information through a social network. The dissemination of information is a ubiquitous process in human social networks.
Fig. 1. 5 Strategies for Maximizing Your Content's Social Reach. Frank Marquardt is director of content strategy at The Barbarian Group, a digital services and creation company. Find him on Twitter @tralition. What once existed as a webpage now finds expression as an update on Facebook, a bit.ly link, a tweet, an email link or a reblog on Tumblr. Welcome to the age of "traveling content. " Traveling content, a consequence of the social evolution of the Internet and smart bookmarklets, is changing how search works. Google +1, Google’s war on content farms, and Facebook’s partnership with Bing all elevate content people actually like over content designed to gin search algorithms.
Brands have only begun to grapple with the repercussions. First, a brand needs quality content. So how do you make content that’s a desirable traveling companion, and package it so it’s ready to go? 1. There are two ways to do this. Quality branded entertainment can be hard to create, but it can pay dividends with audiences. Other brands create content people can use. 2. 3. 4. How Musicians Are Engaging Fans With Location Tech. The Global Innovation Series is supported by BMW i, a new concept dedicated to providing mobility solutions for the urban environment. It delivers more than purpose-built electric vehicles — it delivers smart mobility services. Visit bmw-i.com or follow @BMWi on Twitter. Location: It's not just for Foursquare fiends anymore.
As bands become more and more adventurous when it comes to integrating tech into their artform, we're seeing mobile- and location-based technology making an entree into the music world, enhancing the experience for both bands and fans alike. "I think it's an interesting way to tap into the trend of broadcasting your location," says Shannon Connolly, VP of digital music strategy at MTV. "There's two buckets that it can go into: What's the story behind the songwriting or the recording process — what story can the artist tell around where this went down and how do you do that using new technology?
1. 2. 3. 4. "I don't sleep very well when I travel. 5. 5 Content Marketing Strategies for Small Business. This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. One of the most effective, lowest-cost ways to drive traffic and build awareness for your business is through content marketing: creating and distributing relevant content to attract, acquire, and engage your target audience. Content marketing can run the gamut from publishing status updates and photos on Facebook Pages and Twitter, to writing compelling blog posts and posting videos on YouTube. Popular types of content you can start with include how-to articles and videos, Q&As, behind-the-scenes looks at your business, photos and videos showcasing your work and first-hand accounts of your staff participating in local or industry events.
While many businesses have already tried a hand at content marketing, not all have been successful at getting their content found, consumed and shared. 1. 2. 3. 4. 5.