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Blog Mídias Sociais. Através do twitter conheci muita gente que contribui para as mídias sociais e que aprendo e troco informações bem legais.

Através deste blog, tenho a oportunidade de compartilhar com vocês! ! @idegasperi - Apresente-se: What's Your Social Media Strategy? A global bank executive recently described to us a challenge for our times.

It turns out that a customer who normally would qualify for the lowest level of service has an impressive 100,000 followers on Twitter. The bank isn’t doing much yet with social media and has no formula for adapting it to particular customers, but the executive still wondered whether the customer’s “influence” might merit special treatment. It’s the kind of perplexing question many companies face as they formulate their thinking about social media. To understand how businesses are approaching the challenge, we analyzed strategies and practices at more than 1,100 companies across several industries and continents, and conducted in-depth interviews with 70 executives who were leading social media initiatives. 3 Pressing Questions Facing the Future of Social Media.

Soren Gordhamer is the organizer of the Wisdom 2.0 Conference, which brings together staff from Google, Facebook, Twitter and Zynga along with Zen teachers and others to explore living with awareness and wisdom in our modern age.

He is SorenG on Twitter. The conversation about social media in our society is shifting significantly. We're no longer asking questions like, “Will people use social media?” Or “Are sites like Facebook and Twitter simply trends that will soon lose steam?” After billions of tweets and 600 million people on Facebook, it’s settled: People want to share online. The emerging conversation is not if we will be connected but is instead, “How can we effectively and productively connect?” New paradigms are beginning to emerge as user habits shift toward greater relevancy.

The Case Against Having a Social Media Department [INFOGRAPHIC] If you’re a marketer looking to make more inroads into social media — and who isn’t?

— you might want to take a look at the infographic below. What Does It Take To Be a Social Strategist? [INFOGRAPHIC] Looking to break into a social media career?

Here's pretty much everything you need to know about the job and the people who do it every day. What The F**K is Social Media? How Social Media Affects Content Relevance in Search. How Your Customers' Social Circles Influence What They Buy, What Th... 37% of Married People Say They've Digitally Snooped on Their Spouses. Targeted online advertising has left many people slightly creeped out by the many ways strangers collect their online data.

But a new study suggests that strangers aren't the only people who are likely to collect personal information without your notice. The study, which surveyed more than 1,000 online individuals, found that the percentage of significant others, spouses and parents who admit to digital snooping is significant and — at least among romantic partners — on the rise. It was commissioned by consumer electronics search engine and review site Retrevo. About 33% of respondents admitted to checking a significant other's email or call history without their partner's knowledge at least once. Married couples were even more likely to snoop, with 37% of married respondents admitting the same. How To Build An Audience On The Internet: The Kevin Rose School Vs. The Fred Wilson School. Editor’s note: This guest post is written by Tom Anderson, the former President, founder and first friend on MySpace.

You can now find Tom on Facebook, Twitter, and Google+ Why Metadata Will Define the Future of TV. Ron Frankel is the CEO of Synacor, the leading provider of authentication and information management technologies and TV Everywhere services for cable, telecommunication and satellite providers.

Does Social Media Have A Return On Investment? Ssrn-id1863466.pdf (objeto application/pdf) 38 New Digital Media Resources You May Have Missed. Aaaaand...we're back!

The list might seem intimidating, but this week's roundup of top Mashable features will ultimately save you loads of time otherwise spent scouring the web for tech resources. We've compiled the past week's features, how-tos and insights into a handy little package — and it's just for you. Presenting everything from geeky galleries to thoughtful think pieces, this handy guide is here to help. Tracing information flow on a global scale using Internet chain-letter data.

Author Affiliations Edited by Ronald L.

Graham, University of California at San Diego, La Jolla, CA, and approved January 25, 2008 (received for review September 6, 2007) Abstract Although information, news, and opinions continuously circulate in the worldwide social network, the actual mechanics of how any single piece of information spreads on a global scale have been a mystery. Here, we trace such information-spreading processes at a person-by-person level using methods to reconstruct the propagation of massively circulated Internet chain letters. 5 Strategies for Maximizing Your Content's Social Reach.

Frank Marquardt is director of content strategy at The Barbarian Group, a digital services and creation company. Find him on Twitter @tralition. What once existed as a webpage now finds expression as an update on Facebook, a bit.ly link, a tweet, an email link or a reblog on Tumblr. Welcome to the age of "traveling content. " Traveling content, a consequence of the social evolution of the Internet and smart bookmarklets, is changing how search works.

How Musicians Are Engaging Fans With Location Tech. The Global Innovation Series is supported by BMW i, a new concept dedicated to providing mobility solutions for the urban environment. It delivers more than purpose-built electric vehicles — it delivers smart mobility services. Visit bmw-i.com or follow @BMWi on Twitter. Location: It's not just for Foursquare fiends anymore. 5 Content Marketing Strategies for Small Business. This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. One of the most effective, lowest-cost ways to drive traffic and build awareness for your business is through content marketing: creating and distributing relevant content to attract, acquire, and engage your target audience. Content marketing can run the gamut from publishing status updates and photos on Facebook Pages and Twitter, to writing compelling blog posts and posting videos on YouTube.

Popular types of content you can start with include how-to articles and videos, Q&As, behind-the-scenes looks at your business, photos and videos showcasing your work and first-hand accounts of your staff participating in local or industry events. While many businesses have already tried a hand at content marketing, not all have been successful at getting their content found, consumed and shared. 1. 2. 3. 4.