Presents The CHOSEN Crew Video Contest On Facebook. TWorld Business interview Chosen campaing. By Kailee Bradstreet Mon, Jun 27 2011 4:45 am | Comments Bastien Renard Nearly a year ago, Nike began planning for its The Chosen campaign, with a star-studded cast featuring Nike athletes Omar Salazar, Julian Wilson, Laura Enever, Danny Kass, among others.
The Chosen, a contest which gives athletes a chance to submit videos of themselves in action, will be judged by Nike’s own athletes, including Paul Rodriguez and others, and winners of the contest will be chosen at the U.S. Open of Surfing, which is held in Huntington Beach, California. The 3-D commercial will be shown on the Fourth of July weekend in movie theaters before films like “Transformers 4.”