Redwave Systems Brand Identity Design Process. Posted on 14'11 Feb Posted on February 14, 2011 along with 40 JUST™ Creative Comments This case study will be published in the upcoming Logo Nest 01 book, a limited edition publication featuring inspiring logo designs, articles & case studies. Redwave Systems is a provider of telephony systems, Windows™ servers, and general IT services and is based in California, USA. They “combine traditional VoIP services with the power and flexibility of new communication technologies.” The Brief: Re-brand Entente Business Solutions Entente Business Solutions came to me in search of a new visual identity for their company which was to be re-branded as Redwave Systems. Their old logo and visual branding can be seen above. They wanted the new logo & identity to be targeted towards IT professionals and executives, while reflecting “professionalism, quality, uniqueness & service.”
The logo was to be used on their website, across business stationery and all of their promotional material. Research Perfecting. 10 Eye-Catching Ambient Ads. To promote the wisdom of owning a tiny car in a big city, the global ad agency BBDO took a literal approach to advertising the Smart Fortwo in downtown Toronto with enormous bike locks, showing the ease of traveling within the city. In another nearby campaign, the company wedged a giant shoehorn behind the car, which was parked in a tiny space between two sedans.
The slogan? “Fits into tight places.” A bad spill can ruin your day, but the idea behind this outdoor campaign was to just say ‘Bring it!” Hauling and towing are two most important features when it comes to pickup trucks, says Brad Hensen of Team Detroit, a Michigan agency. A campaign for the Plastic Pollution Coalition led Rethink, an ad agency in Vancouver, to place plastic fabrications on sculptures around the city. Denver Water embraced a conservation ethic for this ambient campaign, says Stacey Chesney, a representative for the company. Is Branding Evil? – mus in pice. I’m currently working on a visual identity project — my first — in which the topic of branding arises periodically.
And as I’m learning more about identity and branding for this project it is becoming apparent that some graphic designers regard branding as something of a parasitic business practice and a scam. James Victore, in his recent book “ Victore or, Who Died and Made You Boss? ” has harsh words for branding: I generally despise “branding.” It should be limited to what farmers do to cattle and sheep, not a business designers get involved in. XK9 just published in their blog, Bones , a piece called “ The Deceit of Branding ” which echoes Victore’s contempt: I contend that the business of branding is a business of deception. Taking a step back from criticism, Co.Design also recently contributed material to my education in branding with “ Science Shows How Brands Rub Off on Self-Perception ,” a post relating some research done on brands and consumer behavior.
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