Big Data is a big challenge for operators and vendors. At the recent SDM and Data Warehousing Summit, telecoms operators and vendors discussed a range of complex issues related to telco subscriber data management.
SDM solutions centralize vast amounts of subscriber data from various repositories to get a unified view of each unique subscriber. Although the main focus was data warehousing, most of the operators’ presentations revolved around Big Data, analytics, and the challenges they face. Operators are under immense pressure as a result of the changing competitive landscape, with over-the-top (OTT) players such as Google and Skype eating into their revenues. A key message from the conference was that operators are dissatisfied with vendors’ current offerings. Operators’ focus has shifted from reducing costs to delivering value and managing customers’ experience over their networks. Ovum recommends that technology vendors revisit their marketing and partnering strategies. Operators view data as their “growth fuel” Disclaimer. Data Science Toolkit. Some big thoughts on big data and cloud for 2012 — Cloud Computing News.
Decision Sciences and Analytics Services Provider - Mu Sigma. Big Data Is on a Collision Course with the Cloud — Cloud Computing News. 6 companies doing big data in the cloud — Cloud Computing News. The story behind Opera’s $84M big data funding — Cloud Computing News. Mu Sigma offers $108M reasons to believe in big data — Cloud Computing News. An Open Data Ecosystem. Rufus Pollock recently shared his thoughts on scaling what he sees as the current open data ecosystem.
He writes, “The last several decades the world has seen an explosion of digital technologies which have the potential to transform the way knowledge is disseminated. This world is rapidly evolving and one of its more striking possibilities is the creation of an open data ecosystem in which information is freely used, extended and built on. The resulting open data ‘commons’ is valuable in and of itself, but also, and perhaps even more importantly, because the social and commercial benefits it generates — whether in helping us to understand climate change; speeding the development of life-saving drugs; or improving governance and public services.” Pollock continues, “In developing this open data ecosystem there are three key things are needed: material, tools and people. Read more here.
Image: Courtesy Flickr/ okfn. Www.mckinsey.com/mgi/publications/big_data/pdfs/MGI_big_data_full_report.pdf. Are you ready for the era of ‘big data’? - McKinsey Quarterly - Strategy - Innovation. The top marketing executive at a sizable US retailer recently found herself perplexed by the sales reports she was getting.
A major competitor was steadily gaining market share across a range of profitable segments. Despite a counterpunch that combined online promotions with merchandizing improvements, her company kept losing ground. When the executive convened a group of senior leaders to dig into the competitor’s practices, they found that the challenge ran deeper than they had imagined. The competitor had made massive investments in its ability to collect, integrate, and analyze data from each store and every sales unit and had used this ability to run myriad real-world experiments. At the same time, it had linked this information to suppliers’ databases, making it possible to adjust prices in real time, to reorder hot-selling items automatically, and to shift items from store to store easily. But over the last few years, the volume of data has exploded. 1. 2. 3. 4. 5.