Google Bans Payday Loan Advertising - Search Engine Journal. Google has released an update to its personal loan advertising policy that will impact many advertisers in across financial verticals. According to Google, ads and websites that promote dangerous payday loan offers will be restricted from advertising with AdWords. …we’re banning ads for payday loans and some related products from our ads systems. We will no longer allow ads for loans where repayment is due within 60 days of the date of issue. In the U.S., we are also banning ads for loans with an APR of 36% or higher. Advertiser Restriction #1 – Short Payback Periods Google will also begin restricting websites that offer payback periods of less than 60 days.
This change is designed to protect our users from deceptive or harmful financial products and will not affect companies offering loans such as Mortgages, Car Loans, Student Loans, Commercial loans, Revolving Lines of Credit (e.g. Advertiser Restriction #2 – High APRs SEJ SUMMIT. Featured image via Shutterstock. Coming soon: express even more in 140 characters. Over the past decade, the Tweet has evolved from a simple 140-character text message to a rich canvas for creative expression featuring photos, videos, hashtags, Vines, and more. In just the past few months we added the ability to poll your community, react quickly and cleverly with GIFs, and share and enjoy Periscope broadcasts in Tweets. So, you can already do a lot in a Tweet, but we want you to be able to do even more. In the coming months we’ll make changes to simplify Tweets including what counts toward your 140 characters, so for instance, @names in replies and media attachments (like photos, GIFs, videos, and polls) will no longer “use up” valuable characters.
Here’s what will change: Replies: When replying to a Tweet, @names will no longer count toward the 140-character count. These updates will be available over the coming months. In addition to the changes outlined above, we have plans to help you get even more from your Tweets. Cole Digital Marketing Blog. eMarketer_Digital_Media_Usage_Snapshot_2015.pdf. Local Consumer Review Survey 2014 | Online Reputation survey. Welcome to findings of the BrightLocal Local Consumer Review Survey 2014. This survey is an annual exploration into how consumers read & use online reviews.
It seeks to quantify the value that users place on the reviews they read & how this impacts their opinions & actions when seeking a local business to use. The survey is specifically concerned with the reviews & purchase of local business services and not wider product reviews. About the Local Consumer Review Survey 2014 This is the 4th year the Local Consumer Review survey has been conducted. This year’s survey has evolved from 2013 with 2 new questions added & 3 removed which we felt were no longer relevant or useful for SMBs & SEOs to understand.
As with the 2013 survey, the focus of this year’s survey is on consumers in the North American market. Questions Consumption of online reviews Trust & influence Reputation traits Incentive to recommend Consumption of online reviews 1. Key Findings: Analysis: 2. 3. 4. Trust & influence 5. 6. 7. 8. 9. Create cost-effective B2B video that works.
James Bailey, head of Maxus for Business, offers six ways marketers can achieve true creativity in cVolvo Trucks’ new video campaign has already been hailed ‘best B2B video of all time.’ Jessica James Bailey, head of Maxus for Business, explains how to create a successful B2B video campaign without breaking the bank Did you know that visual data is processed 60,000 times faster by the human brain than text? Why then, in B2B marketing, do we not turn to visual communications as the first platform for conveying messages in the same way that consumer brands would? Are people less receptive to AV advertising when they have a business hat on? Is there any reason why, when considering a business purchase decision, we would be more heavily influenced by the written word than sound or video? A recent study by the CEB and Google has shed light on the strength of the emotional connection between individuals and B2B brands.
Was the video created to answer the question ‘why Volvo Trucks?’ 2. How to Define and Use Paid, Owned and Earned Media | John Lusk. When you're a strong marketer, you obsess about data. You can spend hours in Google Analytics (or another BI/Data platform) and Excel analyzing graphs, charts, correlations, growth rates, bounces, etc. And from what I've observed, most marketers will typically focus on channel results.
That is, they'll look at data from the perspective of a particular channel, be it Organic Search, Referral, Traffic, a single Paid campaign, facebook, etc. And that's not a bad way of looking at things. When I worked at Microsoft, the agencies that executed against all of our marketing campaigns would always talk about Paid, Owned, and Earned media and how we needed to be 'investing' in all of the channels or order to optimize traffic and customer growth. Essentially, POEM are all necessary and all work together to form the basis of a marketing strategy that's meant to drive traffic and customer growth.
Paid: Use wisely and always be testing. Earned: It's essentially Word-of-Mouth. How to Define and Use Paid, Owned and Earned Media | John Lusk. 3 Website Analytics You Can Improve in 2 Weeks or Less. 3 Website Analytics You Can Improve in 2 Weeks or Less Posted by Sam Lowe on Tue, Apr 08, 2014 @ 08:30 AM Analytics are a vital aspect to any marketing effort and especially for inbound marketing. Most marketers haven’t ever had this much quality data at their fingertips, so things can get a little overwhelming. It’s great to have a ton of data to sort through, but what if you want to try and influence some of your less desirable metrics? You won’t be able to make changes and affect all of your metrics quickly, but there are a few you can turn from bad to better in a short(ish) time. Bounce RateTime For Results: 2-3 Weeks Your site’s bounce rate is a measure of how often users navigate to your site and then leave after viewing only one page.
Right away you should take a look at your page titles and meta descriptions. What else can you do? Time On PageTime For Results: 2-3 Weeks Wow, your site gets 50,000 visits a month? Conversion RateTime For Results: 1-2 Weeks Time To Take Action. Can Gratitude Reduce Costly Impatience? News The human mind tends to devalue future rewards compared to immediate ones — a phenomenon that often leads to favoring immediate gratification over long-term wellbeing. As a consequence, patience has long been recognized to be a virtue. And indeed, the inability to resist temptation underlies a host of problems ranging from credit card debt and inadequate savings to unhealthy eating and drug addiction.
The prevailing view for reducing costly impatience has emphasized the use of willpower. That is, emotions are to be tamped down in order to avoid irrational impulses for immediate gain. But as Northeastern University psychological scientist David DeSteno notes, “Emotions exist to serve adaptive purposes, so the idea that emotions would always be a hindrance to long-term success makes little sense.” The study is forthcoming in Psychological Science, a journal of the Association for Psychological Science. The implications of this finding are profound. Ethical and Legal Image Use. As bloggers, we love to use images in our posts. For one, they make your blog more attractive. For another, they help break up the text of your posts. And lastly, as we all know, no one reads on the internet anyway (haha, I kid.
Kind of). Anywho, you definitely want images in your post. Before you freak out, keep in mind I've never heard of anyone being sued for posting copyrighted images on their blog (although I have heard of bloggers being *threatened* with a lawsuit, but quite frankly that's ridiculous. Before we go any further, there are some terms you should be aware of: Copyright—The person (or company) who possesses the copyright owns the image. So! What if you find an image you really REALLY want to use, but you're not sure how it's licensed or it carries full copyright? Basically, just treat other people's images with the same respect as you would other people's written words, and you should be fine. Questions? (Note I am not a lawyer. English Has a New Preposition, Because Internet - Megan Garber. Let's start with the dull stuff, because pragmatism. The word "because," in standard English usage, is a subordinating conjunction, which means that it connects two parts of a sentence in which one (the subordinate) explains the other.
In that capacity, "because" has two distinct forms. It can be followed either by a finite clause (I'm reading this because [I saw it on the web]) or by a prepositional phrase (I'm reading this because [of the web]). These two forms are, traditionally, the only ones to which "because" lends itself. I mention all that ... because language. Because evolution. Because there is another way to use "because. " You probably know it better, however, as explanation by way of Internet—explanation that maximizes efficiency and irony in equal measure. Indeed. Well here is a nice young man, Fred E. And like this, from the Daily Kos: And like this, from Lindy West and Jezebel: Did you hear the big news? But the formulation isn't simply limited to nouns.
Content Marketing With Research and Surveys: Pros, Cons, Examples, Best Practices - BLP Daily Digest, February 25, 2014 | Best Legal Practices. What Is "Owned, Earned and Paid Media"? If you work in a marketing agency, or are a marketer in-house in a larger company, you probably know the answer to “what is owned, earned and paid media?”. But we small business owners wear many hats. Marketing may be one of 6 or 7 responsibilities you have. In fact, you may have so many responsibilities that you’ve run out of hats (see cartoon above). That being the case you may not be as familiar with certain marketing concepts, such as owned, earned and paid media. So let’s dive in and see what it’s all about. Definition: Owned Earned Paid Media This phrase is simply a framework for how to organize and execute your marketing: Owned media is when you leverage a channel you create and control.
Earned media is when customers, the press and the public share your content, speak about your brand via word of mouth, and otherwise discuss your brand. Paid media is when you pay to leverage a third-party channel, such as sponsorships and advertising on third-party sites. Avoid These 2 Myths 1.) 2.) The hidden gem of content creation: interviews. As content becomes a more respected medium, readers expect more from content writers. It isn't enough to gab about any topic that strikes your fancy at 2 am when your readers expect a new post the next day – today's content writing requires preparation, research, and good prose. In short, content is beginning to take a few cues from journalism. And one area of content writing that I think could use a professional overhaul is the interview. The Classic Blog Interview When blogging was new, interviews were frankly nothing more than a way to fill space and promote a peer.
Usually, you'd conduct an interview if a colleague asked you to help promote their launch or if you had a personal investment in their success as an affiliate. If all this sounds shallow, then you're getting the right idea. These interviews were pure fluff. They aren't a thing of the past. The Reinvented Interview It's not bragging and promoting. Who to Interview and What to Ask That's key, right there. And here's what I'd ask: Answers to 18 SEO Questions You Were Too Afraid to Ask.
When I first started out in marketing, I thought I knew what SEO was all about. I knew it stood for search engine optimization. And I knew that the better your SEO was, the higher you would rank on search engines. I'm an SEO genius now, right? Not so much. So let's talk about all of the SEO things I had questions about along the way, but wasn't sure who to ask for clarification. 1) What is SEO? SEO stands for search engine optimization. 2) What's the difference between organic vs. paid results? Organic results are the results that appear in search engines, for free, based on an algorithm. 3) What are meta descriptions and do they still matter? A meta description is the text that appears below your page in a search engine result that explains what the page is all about.
Meta descriptions still matter, just not in the same way they used to. 4) Should I optimize my domain name to include keywords? 5) How do I know when I’m using the right number of keywords on a page? 10) What is robots.txt? 8 Things I Wish I Knew Before I Started Blogging. Trying something new for the first time can elicit a whole range of emotions. Whether you're nervous about the outcome or excited for the new challenge (or both!) , there's always that element of the unknown. And I'll bet anyone who starts blogging for the first time can relate. Will people read my posts? Will it be worth the return on investment? Will I be able to handle the workload? All fair questions, my friends. But as the saying goes, you never know until you try.
Luckily, you're not the first person to start blogging. 1) Success Doesn't Happen Overnight I'm gonna give it to you straight: Blogging is a long-term investment. But remember: Most good things don't come easy. 2) ... That's one of the greatest things about blogging. With blogging, on the other hand, the content you create today will continue to generate results long after you first hit "publish. " 3) There's Always Something to Blog About "But what if I run out of things to blog about?
" 5) ... Is blogging a challenge? Digital Marketing Glossary, Part 2. In the first installment of this series, I commented that I’d gotten “lead gen” and “demand gen” mixed up. Seems I am not alone, so before we leap off into the next group of definitions, a few more words are in order about “demand generation vs. lead generation.” In a recent post on Content Marketing Institute’s blog, Eric Wittlake commented that “When many B2B marketers say demand generation, they mean lead generation — which is to say they will measure success based on the number and value of the leads their efforts bring in. The problem is this: Demand generation is focused on shaping the audience’s perspective, while lead generation is focused on capturing their information.” (The post generated interesting comments, which you can read here.) I asked Jay Hidalgo, founder of Demand Gen Coach (and a marketer with both Fortune 100 and SMB cred), to comment.
With all that said, let’s get on with Part 2 of the Glossary: Earned media: Publicity or social buzz that’s free. Pocket : Queue. Log In Continue with MozillaContinue with AppleContinue with Google or Please log into your Pocket account. Forgot your username or password No account? By proceeding, you agree to: Pocket’s Terms of Service and Privacy Notice. Are content marketing mistakes getting your website down? 7 Little Call-to-Action Tweaks That Could Give Your Conversion Rates a Big Bump. Attracting Leads Online Requires Patience and Google Webmaster Tools.
4 Steps to Failing with an Inbound Marketing Agency. How LinkedIn's Recent Update Changes B2B Companies' Marketing Plans. Content Marketing Myths and Truths. A Visual Explanation of HTML5 With 5 Awe-Inspiring Examples. Content Marketing: How To Measure Content Performance Holistically. Content Marketing: How To Measure Content Performance Holistically. Info.curata.com/rs/hivefire/images/Curata_ContentMarketingTacticsPlanner2014.pdf?mkt_tok=3RkMMJWWfF9wsRokvKvBZKXonjHpfsX56OopXKezlMI%2F0ER3fOvrPUfGjI4ARcJjI%2BSLDwEYGJlv6SgFSbDBMah21LgFWxk%3D. How to Recruit the Content Marketing Dream Team. SEMPO State of Search Marketing Report 2013. SEO Strategy Now Includes Content Marketing at 45 Percent of Companies.
12 Inspiring Examples of Beautiful Blog Homepage Designs. Why Your Website Gets Less Traffic from Search Engines: It's Old. Slides and Videos. B2B Marketers to Up Spend on Content, Mobile in 2014. What’s The Difference Between Google Places And Google+ For Businesses? 10 Content Marketing Failures – Do Not Try This At Home. Content marketing is another small business trend with big future. You've Said 'Yes' To Inbound Marketing. Now What? [INFOGRAPHIC] Content-Marketing Startup Contently Raises $9M | Digital. 4 Content Marketing Secrets Every Small Business Should Know | Marketing Tips. Will The Content Marketing Trends Continue? It Depends On Proving Your ROI. Content Marketing Ideas for 'Boring' Products. Content Marketing Examples: 4 Most Popular Curation Templates. This is Your Brain on Content Marketing. Why ROI measurement for inbound marketing fails | Strategic Air Marketing.
Survey: 71% of marketers will increase content marketing budgets | B2B Management. Developing a Coherent Content Strategy. Are content marketing and inbound marketing the same thing? How to Reach Content Marketing’s Holy Grail: Revenue. Refine Your Online Content Marketing Strategy for Success in 2014. [WEBINAR VIDEO] Strategies For Successful Content Marketing (Part 2) | Internet Marketing Inc.
SEO: You're Now Being Graded on the Curve. SEO, Social Media And Digital Marketing--Don't Be A Dinosaur. The 2014 Marketing Score Report: An Inside Look at How Professionals Rate Their Marketing Potential and Performance. The 2014 Content Marketing Imperative. B2B Lead Generation Trends for 2014: What's Hot and What's Not [Infographic] Web Sites - Get Rid of Your Lousy 'About' Page Once and for All. Sales - B2B Lead Generation: What Top Performers Do Different.
The 7 Steps of the Inbound Marketing Campaign Process. Holiday Retailers Misdirecting Consumer Web Traffic - MediaBuzz. 2014 B2B Content Marketing Research: Strategy is Key to Effectiveness. The Top 7 Social Media Marketing Trends That Will Dominate 2014. The Top 7 Content Marketing Trends That Will Dominate 2014. Four Online Marketing Trends that Will Rule 2014. You Know You're a Content Marketer When… | Content Marketing.